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Thursday, October 22 9:00-9:10am Welcome to Caribbean Conference Auditorium Arturo J. García, AIA, CRX, CDP Chair, ICSC Caribbean Conference 2015 Member, ICSC Latin America Advisory Board Principal Arturo J. Garcia, AIA, Architect @ArturoJGarciaPR Session in Spanish with simultaneous translation to English 9:10-9:30am Welcoming from ICSC Auditorium Elizabeth I. Holland ICSC Vice Chairman Chief Executive Officer Abbell Associates, LLC

Session in English with simultaneous translation to Spanish 9:30-10:15am The future of retail comes to the Caribbean: The Mall of San Juan Auditorium William S. Taubman ICSC Trustee and Past Chairman Chief Operating Officer Taubman Centers, Inc. @taubmancenters During this keynote, William S. Taubman, Chief Operating Officer of Taubman Centers, Inc., will provide an inside look at The Mall of San Juan. The 630,000-square-foot project became Puerto Rico’s first upscale shopping center when it opened on March 26, 2015. The Mall of San Juan offers a singular collection of retailers, more than 60% of which are unique-to-market, and the Caribbean's only Nordstrom and Saks Fifth Avenue. Taubman will share details regarding the decision to develop in Puerto Rico, the company’s commitment to innovation and design, and the center’s future. Session in English with simultaneous translation to Spanish 10:15-11:00am Deal Making Experience @ The Trade Expo Networking Break: Coffee and light snacks will be served Specialty Sessions at the ICSC- Caribbean Cinemas Theater

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Social-ism: Marketing in the Age of Social Media Sebastián Sagardía Digital Strategy Director Adworks Investing in Puerto Rico: An inside Look at Law 20/22 Moderator: Ricardo Álvarez-Díaz, AIA, NCARB Principal Álvarez Díaz & Villalón, PSC Panelists: Denisse Flores-Caldera Shareholder Tax Division BDO Puerto Rico, P.S.C. Brian Tenenbaum Regional Director The Morgan Reed Group 11:00am – 12:00 pm New Development and Mixed Use Property Auditorium 12:00 – 12:45pm Revolutionary Analytics: Transforming the shopping center of today Auditorium Melina Cordero Data Strategy Director Path Intelligence @pathintel

What makes a shopping center successful? Location, architecture, brand mix, and marketing – and once the center is built, the first two are pretty much fixed. Big data and location analytics are revolutionizing the way shopping center owners’ measure and improve their assets. This thought-provoking session will explore what insights this information can unlock and how you can leverage it to increase rent and property values. Using leading case studies from around the world, we’ll look at Marketing, Leasing and Operations to make smarter, more strategic decisions about your property. Session in English with simultaneous translation to Spanish 12:45 – 1:45 pm Networking Lunch Continue your business conversations over lunch now being served right on the trade show floor.

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2:00-3:00pm Cuba: What Should We Expect? Auditorium Frank O. Mora, Ph.D. Director, Kimberly Green Latin American and Caribbean Center Professor, Florida International University Former Deputy Assistant Secretary of Defense for the Western Hemisphere @FrankMora_FIU Since the December 17, 2014 decision by the US and Cuba to normalize diplomatic relations, many ask what this significant development means for business or industries. Join Frank O. Mora as he presents the key factors driving the nature of US-Cuba economic and business relations with a special focus on understanding domestic and external trends that will facilitate or impede economic ties and investment opportunities. Session in Spanish with simultaneous translation to English 3:00-3:45pm From Pop-ups to Kiosks: What’s Hot in the World of Specialty Retail Auditorium Patricia Norins Vice President of Specialty Programs & Publisher ICSC @retailexpert This session will give you a global perspective on the most innovative new trends in specialty leasing, experiential retail and brand partnerships from around the world. Patricia Norins, specialty retail industry expert and Publisher of ICSC’s Specialty Retail Report, will discuss why this sector of the shopping center industry is so important to today's consumer and will provide you with an overview of the top trends impacting the industry today. Session in English with simultaneous translation to Spanish 3:45-4:45pm Deal Making Experience @ The Trade Expo Networking Break: Coffee and light snacks will be served Specialty Sessions at the ICSC- Caribbean Cinemas Theater Growth and Opportunities in Specialty Leasing in the Caribbean Mildred Morales Director of Specialty Leasing DDR Corp. Panelists Ricardo Rivera President All Around Consultants

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Frank Medina President Vita Natura Mario Alverio President, Pronto Wash President, Red Mango Carlos A. Ortiz President Abcon Media PR, Inc. The Mall of The Future: From Omni-Channel to Hyper-Channel Moderator: Arturo J. Garcia, AIA, CRX, CDP Principal Arturo J. Garcia, AIA, Architect Panelists: Edelberto Carrera, AIA, CDP Principal Carrera Arquitectos, PSC.

Ricardo Álvarez-Díaz, AIA, NCARB Principal Álvarez Díaz & Villalón, PSC 4:45-5:45pm Tourism & Investments in the Caribbean Auditorium Moderator: Dr. Edwin Irizarry-Mora Professor of Economics University of Puerto Rico

Panelists: Enrique De Marchena Kaluche Managing Partner DMK Abogados Central Law Dona Regis Chief Executive Officer Tortola Pier Park Ltd.

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Ingrid I. Rivera Rocafort Executive Director Puerto Rico Tourism Company (PRTC)

Session in Spanish with simultaneous translation to English 6:00-8:00pm Fiesta del Caribe Deal Making and Trade Expo

Friday, October 23 9:00- 9:45am Keynote Naveen Jaggi President Retail Brokerage JLL

Auditorium

9:45 – 11:00am Retailers Row Deal Making and Trade Expo

Patrocinado por:

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11:00 – 11:45am Redefining Brick and Mortar Auditorium Alison Embrey Medina Executive Editor design:retail magazine @dretaileditor

While online commerce continues to grow by double digits, 90 percent of purchases still happen inside the bricks-and-mortar retail environment. With all of the outside factors of e-commerce and mcommerce coming into play, how are retailers enhancing their physical store spaces, and ultimately, their customer experience? This session will explore global consumer trends and in-store applications that are redefining the retail marketplace as we know it. Session in English with simultaneous translation to Spanish 11:45am -12:45pm Retailers You Need to Meet Auditorium Moderator: Andrew Carlson, CRX,CSM, CLS Vice President, Retail Brokerage JLL

Panelists Eduardo Carneiro Senior Director of International Business Development Chico’s FAS Inc.

Jose E. Vázquez-Barquet, Ph.D. President Puerto Rico Chamber of Commerce Socio, Subway Felipe Pérez Grajales President El Mesón Sándwiches

Robert Van Kirk President Valija Gitana, Inc. Valija LLC Session in English with simultaneous translation to Spanish

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12:45-1:30pm Smart and Connected Retail: A new era of competition Auditorium Ion Cuervas-Mons Chief Executive Officer Think Big Factory @ioncuervasmons

Retail is experiencing an unparalleled transformation: the integration of digital technology in traditional brick and mortar as well as data insights through artificial intelligence. This reality gives birth to a new era of competition among companies. New customer experiences, customization and efficiency. Such transformation is comparable to the change experienced in the retail industry during the 60s, when customers stopped asking the salesperson for a product and instead decided to search for it at the store themselves. This was the beginning of big department stores and there has not been a change of that degree since. Session in Spanish with simultaneous translation to English 1:30-1:45pm Thank you and Opening of Retailers Row Auditorium Sandhya Espitia Vice President, Latin America and the Caribbean ICSC @sandhya_espitia

2:30-5:30pm Shopping Center Technical Visit Departing from the Puerto Rico Convention Center to The Mall of San Juan *included with your registration

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Planning Committee 2015 Arturo J. Garcia, AIA, CRX, CDP Principal Arturo J Garcia, AIA, Architect San Juan, PR Judith Jose-Isaias President Shopping Centers International Consultants Santo Domingo, DR Dona Regis Chief Executive Officer Tortola Pier Park Ltd. Virgin Islands, British Mildred Morales Director of Specialty Leasing DDR Corp. Bayamon, PR Andrew Carlson, CRX, CSM, CLS Vice President, Retail Brokerage JLL Tampa, FL Ricardo Álvarez-Díaz, AIA, NCARB Principal Alvarez-Diaz & Villalón San Juan, PR

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