Special K® Snack Bars!

Special K Snack Bars! ®

cious Three Deli Flavors On-Trend

FILE CLIENT PROJECT SPOT COLORS

153176T03_av1b_SpK_SnackBars_SS KELLOGG -PROCESS COLORS

DATE DESIGN LEAD PREP ARTIST

11.06.14 av sl

NOTES - -

DIE 8.5”W x 11.00”H CYAN

MAGENTA YELLOW

BLACK

PROOF READING DESIGN LEAD ACCOUNT

for All Positioned ng! i Day Snack

Our snack bars deliver on taste, the #1 motivator for buying and selling snack bars!

1

Goodness Consumers Recognize Meet shoppers evolving preferences for a delicious, nourishing snack with new Special K® Snack Bars. They’re made with appealing ingredients consumers want, recognize and feel good about eating. From Special K®, a $1.2B brand in the US—with a valuable high brand exclusivity rating of 43.4%!2

Expand on-the-go snacking with positive nourishment Today, 91% of consumers snack daily including 25% who snack 3-5 times each day.3 New Special K® Snack Bars help meet consumers’ desires for a snack with a more natural appeal and added health benefits.4 Plus, there are 100 calories per bar!

Satisfy your customers and sales when you stock up today! Special K ® Snack Bars 14 Digit Case Code

Product Description

Carton Code

Pouch Code

Special K ® Snack Bars 000-38000-12519-5 0-38000-12520-1 0-38000-12421-1

Inner Packs

Ea. / Pkg Net Cubic Gross Case Gross Pallet Cases / Cases / Case Wgt (oz) Feet Wgt (lbs) Load Wgt (lbs) Pallet Layer

Pouch Dimensions LxWxH

Carton Dimensions LxWxH

Case Dimensions LxWxH

8/12ct

96

0.88 oz.

0.629

7.30

438 lbs.

60

20

5.5” x 1.5” x 0.50”

6.61" x 5.63" x 3.07" 11.81" x 7.09" x 12.99"

000-38000-12517-1 0-38000-12518-8 0-38000-12426-6

8/12ct

96

0.88 oz.

0.629

7.30

438 lbs.

60

20

5.5” x 1.5” x 0.50”

6.61" x 5.63" x 3.07" 11.81" x 7.09" x 12.99"

Special K ® Snack Bars 000-38000-12521-8 0-38000-12522-5 0-38000-12412-9

8/12ct

96

0.88 oz.

0.629

7.30

438 lbs.

60

20

5.5” x 1.5” x 0.50”

6.61" x 5.63" x 3.07" 11.81" x 7.09" x 12.99"

Berry Medley

Special K ® Snack Bars Salted Pretzel Chocolate Salted Caramel Chocolate

Case

Pouch SPECIAL K ® SNACK BARS BERRY BARS MEDLEY SPECIAL K ® SNACK - BERRY MEDLEY

0

00

38000

12519

Carton Special K® Snack Bars 10.14 oz.Tray Berry Medley

Special K® Snack Bars Berry Medley Pouch

5 0

®

SPECIAL KK ® SNACK SPECIAL SNACKBARS BARS SALTED PRETZEL CHOCOLATE SWEET & SALTY CHOCOLATE PRETZEL

Special K® Snack Bars Salted Pretzel Chocolate Pouch

0

00

38000

12517

38000 12520

1

Special K® Snack Bars 10.14 oz. Salted Pretzel Chocolate Tray

1

SPECIAL K ® SNACK BARS

SALTED BARS CARAMEL CHOCOLATE SPECIAL K ® SNACK - SALTED CARAMEL CHOCOLATE

0

Special K® Snack Bars Salted Caramel Chocolate Pouch

0

00

38000

12521

38000 12518

8

Special K® Snack Bars 10.14 oz. Salted Caramel Chocolate Tray

8

For more information, call 877-511-5777 or visit Grow My Store at kelloggsconvenience.com/GrowMyStore for the most updated tools and resources.

0

Special K® Cereal Bars Barriers & Enablers 2 Nielsen 52 weeks ending 6/14/14 3 Bloomberg, Aug 4, 2014/Nielsen, survey of 1,139 people 4 Mintel – The Snacking Occasion – US-February 2014

38000 12522

5

1 Kellogg’s

FILE CLIENT PROJECT SPOT COLORS

®, TM, © 2014 Kellogg NA Co.

153176T03_av1b_SpK_SnackBars_SS KELLOGG -PROCESS COLORS

DATE DESIGN LEAD PREP ARTIST

11.06.14 av sl

NOTES - -

DIE 8.5”W x 11.00”H CYAN

MAGENTA YELLOW

BLACK

PROOF READING DESIGN LEAD ACCOUNT

153176

80877