SOAPS IN DEPTH

SOAPS IN DEPTH

2016 MEDIA KIT

for women

COMPLETELY “SOAPCENTRIC” Published bi-weekly, on alternating weeks at newsstand, each issue of Soaps in Depth provides a spotlight on CBS or ABC daytime dramas. Soaps in Depth gives the reader the latest news, previews and up-close personal stories on their favorite stars and storylines.

for women

OVERVIEW

Launched in 1997 as a result of extensive consumer research Exclusive coverage - each issue is devoted to ABC or CBS Network loyal readership An average of less than 20% of advertising in each issue eliminates clutter and gives each ad high impact High cover price of $3.99 with the majority sold at newsstand assures you are getting an interested and engaged reader

for women

EDITORIAL

POINTS OF DIFFERENCE

Soaps In Depth also gives the reader more color photos, more full-length interviews with their favorite stars and more backstage coverage of the soaps than any other soap magazine.

for women

EDITORIAL POINTS OF DIFFERENCE INTERACTIVE WITH READERS

Soaps In Depth gives its readers a voice in the magazine. From our “Editor For A Day” section to our “In Depth Answers” and “Message Board” departments, a reader can not only get their burning questions answered but can give their opinion on the most pressing soap issues of the week.

for women

EDITORIAL POINTS OF DIFFERENCE STORYLINE RECAPS: THE MOST REPRESENTATIVE SECTION OF MAGAZINE

A comprehensive recap of the past two weeks’ storyline, which fills them in on anything they may have missed Teasers about what's happening in the week ahead A touch of humor with the funniest Quote Of The Week and imaginatively-written photo captions

for women

THE WEBSITES OVERVIEW

Network specific websites Geared to an active and engaged reader Content that is dynamic and specific to each issue The most up to date news Quick polls get their attention, ask for their input and make them come back for more

for women

2016 ISSUE CLOSING CALENDAR network

issue

cover date

on sale

ABC CBS ABC CBS ABC CBS ABC CBS ABC CBS ABC CBS ABC CBS ABC

1601 1602 1603 1604 1605 1606 1607 1608 1609 1610 1611 1612 1613 1614 1615

1/4/16 1/11/16 1/18/16 1/25/16 2/1/16 2/8/16 2/15/16 2/22/16 2/29/16 3/7/16 3/14/16 3/21/16 3/28/16 4/4/16 4/11/16

12/21/15 12/28/15 1/4/16 1/11/16 1/18/16 1/25/16 2/1/16 2/8/16 2/15/16 2/22/16 2/29/16 3/7/16 3/14/16 3/21/16 3/28/16

CBS ABC CBS ABC CBS ABC CBS ABC CBS ABC

1616 1617 1618 1619 1620 1621 1622 1623 1624 1625 1626

4/18/16 4/25/16 5/2/16 5/9/16 5/16/16 5/23/16 5/30/16 6/6/16 6/13/16 6/20/16 6/27/16

4/4/16 4/11/16 4/18/16 4/25/16 5/2/16 5/9/16 5/16/16 5/23/16 5/30/16 6/6/16 6/13/16

CBS

space close

materials due

network

issue

cover date

on sale

space close

11/20/15 11/25/15* 12/4/15 12/11/15 12/18/15 12/23/15* 12/31/15* 1/8/16 1/15/16 1/22/16 1/29/16 2/5/16 2/12/16 2/19/16 2/26/16

11/25/15 12/4/15 12/11/15 12/18/15 12/23/15 12/31/15 1/8/16 1/15/16 1/22/16 1/29/16 2/5/16 2/12/16 2/19/16 2/26/16 3/4/16

ABC CBS ABC CBS ABC CBS ABC CBS ABC CBS ABC CBS ABC CBS ABC

1627 1628 1629 1630 1631 1632 1633 1634 1635 1636 1637 1638 1639 1640 1641

7/4/16 7/11/16 7/18/16 7/25/16 8/1/16 8/8/16 8/15/16 8/22/16 8/29/16 9/5/16 9/12/16 9/19/16 9/26/16 10/3/16 10/10/16

6/20/16 6/27/16 7/4/16 7/11/16 7/18/16 7/25/16 8/1/16 8/8/16 8/15/16 8/22/16 8/29/16 9/5/16 9/12/16 9/19/16 9/26/16

5/20/16 5/27/16 6/3/16 6/10/16 6/17/16 6/24/16 7/1/16 7/8/16 7/15/16 7/22/16 7/29/16 8/5/16 8/12/16 8/19/16 8/26/16

5/27/16 6/3/16 6/10/16 6/17/16 6/24/16 7/1/16 7/8/16 7/15/16 7/22/16 7/29/16 8/5/16 8/12/16 8/19/16 8/26/16 9/2/16

3/4/16 3/11/16 3/18/16 3/25/16 4/1/16 4/8/16 4/15/16 4/22/16 4/29/16 5/6/16 5/13/16

3/11/16 3/18/16 3/25/16 4/1/16 4/8/16 4/15/16 4/22/16 4/29/16 5/6/16 5/13/16 5/20/16

CBS ABC CBS ABC CBS ABC CBS ABC CBS ABC

1642 1643 1644 1645 1646 1647 1648 1649 1650 1651 1652 1701

10/17/16 10/24/16 10/31/16 11/7/16 11/14/16 11/21/16 11/28/16 12/5/16 12/12/16 12/19/16 12/26/16 1/1/17

10/3/16 10/10/16 10/17/16 10/24/16 10/31/16 11/7/16 11/14/16 11/21/16 11/28/16 12/5/16 12/12/16 12/19/16

9/2/16 9/9/16 9/16/16 9/23/16 9/30/16 10/7/16 10/14/16 10/21/16 10/28/16 11/4/16 11/11/16 11/16/16*

9/9/16 9/16/16 9/23/16 9/30/16 10/7/16 10/14/16 10/21/16 10/28/16 11/4/16 11/9/16 11/16/16 11/23/16

*Editorial and closing/on sale dates subject to change Revised 10.19.15

CBS ABC

materials due

for women

PRODUCTION SPECS PUBLICATION TRIM SIZE: 5 1/4” X 7 3/8” BLEED Single Page Spread 1/2 Page Horizontal 1/2 Page Vertical

5 10 5 2

1/2”

X 3/4” X 1/2” X 7/8” X

7 7 3 7

TRIM 5/8”

5/8” 1/2” 5/8”

5 1/4” X 7 3/8” 0 1/2” X 7 3/8” 1 5 1/4” X 3 3/4” 2 5/8” X 7 3/8”

SAFETY 4 4 2

3/4”

X 10” X 3/4” X 1/8” X

6 6 3 6

7/8” 7/8” 1/4” 7/8”

Keep safety 1/4" in from TRIM and BLEED is 1/8" out from TRIM. Image areas intended to bleed should extend 1/8" beyond the trim. Areas not intended to bleed should be a minimum of 1/8" inside trim (1/4" for best results). All live material should be 1/4" inside the trim.

ALL FILES SHOULD BE SUBMITTED VIA BAUER AD PORTAL: BAUERMEDIA.SENDMYAD.COM PREFERRED FILE FORMAT: Hi-res PDF files (made ONLY through Acrobat Distiller), No native application files accepted. PDF files MUST be made using Acrobat Distiller 5.0 (preferred) & also 4.0 (3.0 will NOT be accepted) The Hi res PDF distilled files must have: 1. All fonts embedded (NO True Type fonts accepted) 2. The correct mode (i.e. CMYK or Grayscale) Never RGB or LAB or embedded color profiles. (i.e. ICC profiles) 3. All spot colors MUST be converted to CMYK unless running 1, 2, or 3 color ads. NO file with PMS colors accepted unless pre-ordered. 4. OPI must NEVER be included in the file. (see advanced tab in distiller) 5. Resolution: 300 DPI for all submitted images and files. 6. All ads must have position marks for non-bleed ads and trim & bleed marks for bleed ads. 7. Files must comply with SWOP standards. 8. Knockout type should be no smaller than 7 pt. Serifs should be .007 minimum thickness. Black type on ads should be solid black and not 4/C.

Once the ad has been posted, please email the following information to Gail DeSantis: [email protected]  • Advertiser Name  • Publication Name  • Issue Number and Cover Date  • File Name that was uploaded  • A Low Res PDF of the ad for file identification *NOTE: If using a MAC to upload, Fire Fox is the preferred Browser. PUBLISHER’S SERVICES: Services performed by The Publisher are non-commissionable. The Publisher will charge for all costs incurred in preparing submitted material which does not meet mechanical specifications. Detailed specifications and costs are available upon request. An early identification proof or facsimile of advertisement is to be used solely as an aid in positioning should be sent well in advance of closing date to The Publisher. All advertising material will be destroyed one year after last use unless otherwise instructed upon arrival.

for women

SUPPLIED INSERT SPECS RATES & SPECS

MIN PAPER STOCK MAX PAPER STOCK

7pt 10pt

PAGE BREAKS

18-19 & 106-107, 34-35 & 90-91, 42-43 & 82-83, 62-63

JOGS TO FOOT LAP 3/8" HANGER WIDTH 3 1/2" FOLD/PERF SPACE 1/2" ESTIMATED PRINT RUN: 631,000 BINDERY WASTE 3% MINIMUM SIZE VERTICAL: MAXIMUM SIZE VERTICAL:

4 1/2"* FULL PAGE PLUS TRIM

MINIMUM SIZE HORIZONTAL: MAXIMUM SIZE HORIZONTAL:

5" FULL PAGE PLUS TRIM

FULL PAGE TRIM SIZE: FULL PAGE BLEED SIZE:

5 1/2" x 7 3/8" 5 3/8 x 7 5/8"



*INSERTS THAT GO IN THE CENTER BREAK MUST BE A MINIMUM OF 5 1/2" FROM HEAD TO FOOT 4 sample blue lines 4 weeks prior to the issue rate card close for printer/publisher approval. Inserts will not be bound in the book with such approval. SHIP MATERIAL TO: Bauer Publishing 270 Sylvan Ave, Englewood Cliffs, NJ 07632 Attn: Gail Plowman Tel: 201.569.6699 ext. 502 [email protected]

for women

PACKAGING, DELIVERY, AND STORAGE OF SUPPLIED PRINTED MATERIALS PALLET REQUIREMENTS: Length: 48 inches Width: 40 inches Height: 53 inches maximum SKID PACKING REQUIREMENTS: Must be packed in lifts of no less than 6”high, with all material facing the same direction. TWO PAGE INSERTS: Must be packed facing the same direction of a skid with the correct orientation clearly marked. If not then upside down or backwards binding of some pieces may result and the advertiser may incur additional charges for correcting the packing of the inserts. Specifically folded cards should be packed so they do not curl or bend during storage. Do Not shrink wrap, sleeve wrap or strap individual lifts. BILL OF LADING: Must include the total quantity (copies, boxes, pallets) title of insert, title of publication it will be inserted in and contact name. Each carton and skid must contain the same information as the bill of Lading. We will not independently verify the count provided by you unless you make that request. DELIVERY INFORMATION DELIVERY TIMES:

Deliveries must arrive between 8:00am and 3:30pm, Monday through Friday. Supplied materials arrivng after hours will not be verified. Inserts must be delivered 4 working days prior to the date of binding. DELIVERY ADDRESS:

Trend Offset 10301 Busch Dr. North Jacksonville, FL 32218

for women

COPY & CONTRACT REGULATIONS

A. SOAPS IN DEPTH reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy foranyreason at any time, whether or not the same has already been acknowledged and/or previously published. In addition, SOAPS IN DEPTH reserves the right to remove from selected copies of the publication advertisements containing matter that subscribers have deemed objectionable. In the event of such cancellation or rejection by SOAPS IN DEPTH, advertising already run shall be paid for at the rate that would apply if the entire order were published. Cancellation of any portion of any advertising order or contract by the Advertiser or its Agency or failure of the Advertiser or its Agency to have published the specified number of pages automatically nullifies any rate discount, including any rate discount applied to previouslypublished advertisements, and may result in a short-rate. In such event, the Advertiser or its Agency must reimburse SOAPS IN DEPTH for the shortrate, which is the difference between the rate charged on the contracted frequency and the higher rate based on reduced frequency, within 30 days of invoice therefore. B. Orders that contain rates that vary from the rates listed herein shall not be binding on SOAPS IN DEPTH and may be inserted and charged for at the actual schedule of rates. C. Advertisements that simulate editorial content must be clearly defined and labeled“ADVERTISEMENT” and SOAPS IN DEPTH may, in its discretion, so label such copy. D. Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and inserted but such restrictions or specifications are at SOAPS IN DEPTH’s sole discretion. In no event will adjustments, reinstatements or refunds be made because of the position in which an advertisement has been published. Notwithstanding the foregoing, if Advertiser has paid a premium for a particular position, reimbursement for failure to publish an advertisement in a particular position shall be limited to the refund of such premium to the Advertiser. E. The Advertiser or its Agency may not cancel orders for or make changes in advertising materials after the closing date. F. SOAPS IN DEPTH is not responsible for errors or omissions in any advertising materials provided by the Advertiser or its Agency (including errors in key numbers) or for changes made after the closing date. SOAPS IN DEPTH shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues of SOAPS IN DEPTH because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of SOAPS IN DEPTH. In the event of errors in or omissions of any advertisement(s) which result from an error on the part of SOAPS IN DEPTH, SOAPS IN DEPTH’S liability shall not exceed a refund of amounts paid to SOAPS IN DEPTH for the advertisement. SOAPS IN DEPTH is not responsible for errors in key numbers. G. Inserts: (1) A facsimile of any furnished insert must be submitted to SOAPS IN DEPTH prior to print-

ing of the insert. (2) SOAPS IN DEPTH is not responsible for errors or omissions in, or the production quality of,furnished inserts. (3) The Advertiser or its Agency shall be responsible for any additional charges incurred by SOAPS IN DEPTH arising out of the Advertiser or its Agency’s failure to deliver furnished inserts pursuant to SOAPS IN DEPTH’S specifications. (4) In the event that SOAPS IN DEPTH is unable to publish the furnished insert as a result of Advertiser’s or its Agency’s failure to comply with SOAPS IN DEPTH’s specifications, the Advertiser or its Agency shall remain liable for the space cost of such insert. H. All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against SOAPS IN DEPTH relating to advertising must be brought in the state or federal courts in New York, New York and the parties hereby consent to the jurisdiction of suchcourts I. The Advertiser or its Agency each represent that they are authorized to publish the entire contents and subject matter of any advertisement submitted to SOAPS IN DEPTH and that any such advertising (including product samples) complies with all applicable laws and regulations and does not violate or infringe the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce SOAPS IN DEPTH to publish such advertisement, the Advertiser or its Agency each agree jointly and severally to indemnify, defend and hold harmless SOAPS IN DEPTH and its employees and representatives from and against any and all liability, losses, damages, and expenses of any nature (including without limitation, attorneys’ fees) arising out of the copying, printing, publishing, distribution or transmission of such advertisements in SOAPS IN DEPTH including but not limited to any claims for libel, defamation, misappropriation, invasion of privacy, copyright or trademark infringement, violation of rights of privacy or publicity and/or any other claims or suits now known or hereinafter devised or created. J. In the event an order is placed by an Agency on behalf of the Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of the Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both the Advertiser and the Agency. K. The Advertiser or its Agency agree to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on the Advertiser’s behalf. Advertiser authorizes SOAPS IN DEPTH, at its election, to tender any bill to Advertiser’s

Copyright © 2016 by Bauer Media Group, Inc.

for women

COPY & CONTRACT REGULATIONS

Agency, and such tender shall constitute due notice to the Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of the Advertiser and Agency. Payment by the Advertiser to the Agency shall not discharge the Advertiser’s liability to SOAPS IN DEPTH. The rights of SOAPS IN DEPTH shall in no way be affected by any dispute or claim between the Advertiser and the Agency. L. The Advertiser or its Agency may only use the advertising space for the advertisement as agreed to by SOAPS IN DEPTH. The Advertiser or its Agency may not use or authorize others to use the advertising space, either directly or indirectly, for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by SOAPS IN DEPTH. M. SOAPS IN DEPTH reserves the right to use any of the commercially accepted printing processes. N. CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. O. The Advertiser and/or Agency agrees to reimburse SOAPS IN DEPTH for its attorneys’ fees and costs in collecting any unpaid charge or portion of the charge for any advertisement. P. The copyright in any advertisement created by SOAPS IN DEPTH is owned by SOAPS IN DEPTH, and may not be otherwise used by the Advertiser or third parties without SOAPS IN DEPTH’s prior written consent. The Advertiser and Agency agree that any advertisements published may, at SOAPS IN DEPTH’s option, be included in all media, whether now in existence or hereafter developed, in which the issue containing the advertisement is published, reproduced, distributed, displayed, performed, or transmitted, in whole or in part. Q. Rates and units of space are effective with the January 2011 issue. Announcement of any change in rate will be made thirty (30) days in advance of the closing date for the first issue affected by such new rates. Orders for issues thereafter will be at the rates then prevailing. All rate discounts must be used within six months after the end of the period in which they were earned. Unused rate discounts will expire six months after the end of the period in which they were earned. R. Ratebase guarantees are made on an annual (12 month) contract-year average. S. Agency Commission: 15% of gross advertising charge to recognized agencies. T. Terms of sale: Payment due thirty (30) days from date of invoice. Interest will be charged at rate of 1.5% per month on past due balances. SOAPS IN DEPTH reserves the right

to change the payment terms to cash with order at any time. U. In consideration of SOAPS IN DEPTH’s reviewing for acceptance or acceptance of any advertising for publication in SOAPS IN DEPTH, the Advertiser or its Agency agrees not to make promotional or merchandising reference to SOAPS IN DEPTH in any way without the prior written permission of SOAPS IN DEPTH in each instance. V. The foregoing terms and conditions shall govern the relationship between SOAPS IN DEPTH and the Advertiser and/or Agency. SOAPS IN DEPTH has not made any representations to the Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing by SOAPS IN DEPTH, no other terms or conditions, printed or otherwise, appearing in contracts, orders, copy, instruction, or otherwise which conflict with, vary, or add to these terms and conditions or the provisions of SOAPS IN DEPTH’s rate card will be binding on SOAPS IN DEPTH. SOAPS IN DEPTH has the right to insert the advertising anywhere in the magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. MAGAZINE’s inability or failure to comply with any such condition shall not relieve the Advertiser or its Agency of the obligation to pay for the advertising.

Copyright © 2016 by Bauer Media Group, Inc.

for women

RATECARD EFFECTIVE JANUARY 2016 4 COLOR

2 COLOR

$10,000

$8,500

$8,200

1/2 Page

$6,750

$6,000

$6,000

rate base: 100,000

3rd Cover

$10,750

(200K combined)

4th Cover

$14,500

single rate

abc or cbs

Page

B/W

Rates are gross, non-bleed. Add 15% for bleed ads. Standard 15% Agency commission applies. All special unit pricing available upon request.

PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & BAUER MEDIA GROUP, Inc. 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344 CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $3.99. AGENCY COMMISSION: 15% to recognized agencies RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing. CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances. FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level. REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns.    *Prices subject to change at Publisher’s discretion. Copyright © 2016 by Bauer Media Group, Inc.

for women

CONTACTS EAST COAST Bauer Media Sales, Inc. 58 W. 40th Street 5th Floor New York, NY 10018 Tel: 212-764-3344 Fax: 212-764-7255 IAN SCOTT President & Publisher Bauer Women’s Group 212.994.4200 [email protected] GAIL DESANTIS Bauer Publishing Production Director 201.569.6699 ext. 502 [email protected]

WEST COAST Bauer Media Sales, Inc. 1640 S. Sepulveda Blvd. Suite 106 W. Los Angeles, CA 90025 Tel: 310-575-1162 Fax: 310-575-4167 Email: [email protected] MIDWEST Bauer Media Sales, Inc. 230 E. Ohio Street Suite 300 Chicago, IL 60611 Tel: 312-664-2244 Fax: 312-664-9046 Email: [email protected] SOUTHWEST + BENTONVILLE Bauer Media Sales, Inc. 801 East Plano Parkway Suite 210 Plano, TX 75074 Tel: 469-229-0600 Fax: 469-229-0800 Email: [email protected]