News News Magazine #1 2015 from Scandinavian Outdoor Group – the top Nordic outdoor companies
the long voyage 1300 km of wilderness
the essentials
Cool new gear from up North
The melting pot
Visit the most popular bar at ISPO
Guide to the Scandinavian Village at ISPO Munich
Connecting Global Competence
To be one of the top players in the sports business you’ll need to know where the top is. This means always being up-to-date on industry news and the latest trends, and having quick and convenient access to the right contacts. ISPO offers it all — unique services like ISPO OPEN INNOVATION (crowdsourcing platform), ISPO COMMUNITY (interactive voting platform) and ISPO ACADEMY (continuing education programs for the sports business). What are you waiting for? Benefit from these and many more services. Up close and personal at ISPO MUNICH, ISPO BEIJING and ISPO SHANGHAI and 365 days per year at ispo.com SPORTS. BUSINESS. CONNECTED.
ISPO information center Scandinavia / +46 31 209910 /
[email protected]
News from SOG
Scandinavian get-together
Can competing outdoor brands gain anything through cooperation? Yes, it feels that way anyways for us in the Scandinavian Outdoor Group (SOG). The idea was born during ISPO Munich fifteen years ago. From the beginning there were four companies. Since then, more and more Scandinavian companies decided to join and today the SOG brings together fifty brands. During the past fifteen years, we have noticed a constant growing interest in business, design, products and sustainable solutions from the Nordic countries. We do not think it is a coincidence. Learn more about our activities and members in this issue of the magazine. We look forward to seeing you at ISPO.
Scandinavian Outdoor Group
Contents
Welcome to the Village 05 Swedish “Fika” and award-winning products in the archipelago 08 academy Testing equipment for real. faces behind the wheel 10 New Meet the SOG’s new Secretary General. Insight: Retail and research 13Status reports by Nina Ehrnrooth and Anna Ottosson. Locally produced 16We visit Woolpower’s factory. highlights 19 Product A wintery Gear Guide Scandinavia’s best adventure 26 We asked NORR Magazin to choose their favorite. destination 30 selected A natural smorgasbord in West Sweden. of sog 32 members A guide to the Scandinavian Village. .
Imprint: This magazine is produced for Scandinavian Outdoor Group by Norr Publishing.
[email protected] Editorial team: Gabriel Arthur, Katja Gustafsson, Nicolas Jändel, Robert Moskowitz Art Director: Sofie Finati Cover Photo: Nicklas Blom
New website
released a brand new website. On the site you can easily find information about all the planned activities and read news from the organization and its members. The responsive design allows for easy navigation and reading for visitors on mobile phones and tablets.
SOG has just
Next stop IWA have a Scandinavian Village, where members of the SOG exhibit. After ISPO Munich, we will tour to Europe’s leading hunting show, the IWA, March 6-9th 2015 in Nuremberg, Germany. Many of Scandinavia´s leading brands including Bergans, Haglöfs and many more, will be gathering in the popular Scandinavian Village at the Outdoor Classics section of IWA. Here, both retailers and media can learn more about the 2015 collection highlights within hunting. n
Several international fairs
Press conference
Scandinavian Outdoor Group’s
press conference is the most visited at ISPO. Ten member companies will share their news and stories. Friday, February 6 at 12:00 to 13:00 at Press Center EAST, Room 1.
General Secretaries: Sara Wänseth
[email protected] +46 70 5628010 Rolf Hilleberg
[email protected] +46 70 289 72 30 scandinavianoutdoorgroup.com
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WINTER 2015/16
OUR NEW SLINGSBY COLLECTION WAS DEVELOPED FOR HIGH LEVEL SKI TOURING AND MOUNTAINEERING, IN COOPERATION WITH PROFESSIONAL MOUNTAIN GUIDES. THE RESULT IS SUPER LIGHTWEIGHT PRODUCTS STREAMLINED TO PROVIDE YOU WITH THE FUNCTIONAL ESSENTIALS YOU NEED. SEE ALL PRODUCTS FROM THE SERIES AT
A6-102
FREDRIK SCHENHOLM
BERGANS OF NORWAY HAS BEEN DRIVEN BY DEDICATED AND PASSIONATE OUTDOOR ENTHUSIASTS FOR OVER A CENTURY. WITH THE NORWEGIAN WILDERNESS AS OUR PLAYGROUND AND SEASONED POLAR EXPLORERS AND ADVENTURERS ON OUR TEAM, WE CREATE TECHNICAL PERFORMANCE GARMENTS AND HIGH QUALITY OUTDOOR EQUIPMENT. ALWAYS AIMING TO PROVIDE YOU WITH THE ULTIMATE OUTDOOR EXPERIENCE – REGARDLESS OF SEASON AND ACTIVITY.
EKSTREM TURGLEDE
bergans.com
News from SOG people
15 years of networking The Scandinavian Village brings together thirty exhibitors from the Nordic countries. Here, you will also find the most visited place in all of ISPO, The Scandinavian Bar.
for both the village and the Scandinavian Outdoor Group was a big party in the Muffathalle in Munich, in 2000. Four Swedish and Norwegian companies were the sponsors and eight hundred people showed up. “Afterwards, one of the guests summed up the party with the words “It is more fun to do business with Scandinavians!”. It has been our motto ever since,” says Martin Kössler, co-founder of the Scandinavian Outdoor Group and for many years its President and General Secretary, and presently in charge of the Scandinavian Village. “Therefore, one can say that that we are celebrating the 15th anniversary this year. The uniqueness of our village is that a lot of competitors collaborate and socialize here. It makes us a much appreciated “one-stop-shop” for distributors, agents and retailers who are interested in Scandinavian brands.” “This year, more innovations and new products are being presented than ever before. The bar, which is visited by approximately five thousand people every day, has evolved into a kind of networking hub, with many spontaneous as well as organized meetings.” “Many outdoor journalists have this as a sort of base camp during ISPO,” says Kössler. “And don’t miss the opportunity to take in the typical Swedish phenomenon of “Fika” - to socialize over a cup of coffee and a cinnamon bun. The starting point
Bergans of Norway is one of the many exhibitors in the Scandinavian Village. What are the biggest benefits of this cooperation project? “As a Norwegian outdoor brand with a long tradition it is natural for us to be proud of our origin, and by exhibiting in the Scandinavian Village, we are placed where we belong! We experience that the village has developed to become a “must-visit” area for most show visitors, which is no surprise if you can see the best in functional gear and design in one place. Community projects like the famous bar or the Scandinavian Outdoor Award give an additional benefit. Last, but not least, it is always inspiring and a very nice atmosphere with all of our Scandinavian colleagues and friends – since Scandinavians tend to cooperate and not just compete.” And what are the hottest news from your brand? “At Bergans we are presenting many new fabrics especially when it comes for insulating layers. Highlights are for instance the new Primaloft Down Blend or a sustainable and very functional wool blend called lavalan, made of virgin wool and corn fibers. Our new Bladet Jacket with lavalan inside is also nominated for the Scandinavian Outdoor Award.”
Christoph Centmayer Marketing communications manager, Bergans of Norway
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Photo: Kristin Støylen
DAS ERBE VON DEVOLD® Devold® stellt schon seit 1853 hochwertige OutdoorKleidung her. Die ersten Kunden des Unternehmens waren Fischer und Arbeiter, die dem rauen Klima an der norwegischen Atlantikküste ausgesetzt waren. Die strapazierfähigen Kleidungsstücke hatten schnell in ganz Norwegen einen exzellenten Ruf. Auch renommierte Arktisforscher wie Ellsworth, Amundsen und Nansen kleideten sich bei Devold mit Wollprodukten für ihre Expeditionen ein.
WORN BY NORWEGIANS SINCE 1853 NEW LOCATION: Hall A5 Stand 602 devold.com | facebook.com/devoldofnorway |
@devoldofnorway
News from SOG Piotr Drożdż
people
How come you choose a distinct Scandinavian profile for your shop outside Zurich? “Some years ago, Scandinavian products were a real niche product in Switzerland. With some help from the Scandinavian Outdoor Group we picked out all the companies that seemed interesting to us and visited their headquarters. Soon it stood clear to us that we only wanted to distribute Scandinavian products – and we still do so. We only make exemptions if we can´t find an equivalent product from Scandinavia.”
Skhoop Function Short Skirt was the overall winner of the Scandinavian Outdoor Award for Fall / Winter 2014/2015.
And the winner is…
It is becoming a very powerful and coveted award. The Scandinavian Outdoor Award, born in 2006, has gained respect and recognition from the industry and is a prize that only Scandinavian brands can win. The award is presented during ISPO and OutDoor every year for products that are something extra and that the tough, international jury has selected. Based on criteria such as design, innovation, functionality and sustainability, the prize is awarded in two main categories, “Overall Winner” and “Sustainability Award” with five sub categories. Before ISPO, the jury will test the products in Paganella, Italy. All products are on display at the Scandinavian Village as well as in the nominated companies’ booths. The winners will be honored and presented at a ceremony in the Scandinavian Bar on Thursday February 5 at 17.30.
Are there certain aspects that make Scandinavian products unique? “To us, the quality was the decisive factor. What is good enough for Scandinavia, is even good enough for Switzerland. Therefor all Scandinavian brands experience a strong demand. Furthermore, the products make for a unique selling point. Most of them we order directly from the companies and are always on the lookout for small, unknown manufacturers. If some of the products are available at the department stores we stop selling them.”
Max Mühlebach
Customer consultant at Scandinavian Outdoor Shop, Bachenbülach outdoorfeeling.com
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News from SOG Utö is one of the largest islands in the Southern Stockholm archipelago.
An outdoor haven Many Swedes love the Stockholm archipelago, but it is not very well known outside of Scandinavia. One goal of last summer’s Outdoor Academy was to change that. foto Henrik Trygg/Visit Sweden on the trip for the around 35 foreign guests from European media, tour operators and retailers was Utö, a far stretched island east of Nynäshamn, across the bay of Mysingen. Being ”the first stop for first time visitors” is a little bit of the trademark for Utö. “There are forests, beaches, rocks and small bays to dwell in. You have the entire coastal landscape on one island,” says Thomas Hjelm, Chairman of Destination Utö, which organizes the companies working with tourism on Utö.
The first stop
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There are also a dozen places on the island where you can eat or buy food. You can rent kayaks, take a bike trip, hike, sail or do some fishing around the island. A place like Utö is busy in the summer, but there is also plenty of space in the spring, winter and autumn. “A nice day in September can be even better than a summer day,” says Hjelm. Mark Tipuric from the retailer Prodadventure in Wales agreed after spending a weekend at Utö: “Utö was a fantastic place to visit. A short boat
Workshop in the wild
In Scandinavia, the demanding nature and tough weather conditions make for really good product testing. Through the Outdoor Academy of Scandinavia (OAS), we invite customers to test clothing and equipment along with representatives from selected member companies. At the same time, participants get to experience Nordic nature through various activities such as hiking, skiing, canoeing and more. The purpose of the OAS is for customers to gain experience and deeper knowledge of both the products and each company’s philosophy. However, we also want to provide more hands-on knowledge and experience, such as navigation with a map and compass, winter camping, cooking outside and teaching how gear is really used when conditions are challenging. Another important aspect is that it is also the business experts who are the instructors and guides.
Three OAS are planned for 2015 OAS Norway, April. Ski touring in Sunnmøre. OAS Swedish Lapland, May. Summer skiing and more. OAS Norway, September. Hiking and camping in Jotunheimen in September.
• • •
trip from a busy capital city and then you arrive into a relaxed new world.” The participants of the Outdoor Academy also discovered that there is plenty more to see in the archipelago outside of Stockholm. In total, there are nearly 30,000 islands, islets and rocks – from Arholma in the north to Landsort in the south. Rugged nature blends with wooded islands, rocky cliffs and sandy beaches. There are inns and restaurants, or you can sleep in a tent and prepare your own meals over an open fire. One of the features that make the archipelago unique is Sweden’s Right of Public Access. It means that you do not need permission to cross private land. Visitors can roam just about anywhere in the countryside as long as they do not disturb or destroy anything. You can rent a kayak and go to any of the islands and set up a camp for the night, something that the foreign guests were invited to do. “The Right of Public Access is one of my strongest impressions from the trip,” says Anna Owen, also from Proadventure in Wales.
Around 35 foreign visitors took part in the Outdoor Academy at Utö.
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News from SOG people
“Collaboration is one of our hallmarks”
Since October, the Scandinavian Outdoor Group has had two new general secretaries. One of them is Sara Wänseth, a former Marketing Manager at Woolpower, Haglöfs and Lundhags. You have chosen shared leadership in this post, you and Rolf Hilleberg, why? – We think we can get even more out of our work with this solution. We will complement each other and operate SOG even better. Also, we both have a base in Jämtland and keep in touch continuously. What initiatives will you be driving forward? – All member companies have their own visions and goals, but I think we can help to find more opportunities for collaboration. Through cooperation and networking, individual companies can become
“I think the pursuit of sustainable solutions is common to the Scandinavian companies.” even stronger. And together we can make the outdoor business grow and get more people out in the nature What trends do you see in the Scandinavian outdoor companies that are members of the SOG? “I think the pursuit of sustainable solutions is common to the Scandinavian companies, mainly when it comes to developing functional and cleverly designed products that last, but also in terms of materials, logistics and social responsibility.” “The spirit of cooperation is also distinct among Scandinavian companies, that they are not as concerned about establishing territory, rather they want to pull together to make the entire industry go forward.” What are the challenges? “A great challenge is seeing how we can work to bring together all three distribution channels: the specialist outdoor shops, the larger retail chains and e-commerce, which often puts pressure on prices. Our member companies need needs physical stores because they sell advanced technology products, but all three areas must be able to work together.”
sara wänseth
Home: Undersåker, outside the town of Åre. Favorite activity: “Following the seasons, there is always something fun to do. During the early winter I had an amazing Nordic skating season and then the skis came out.” Favorite gear: “A map and coffee always comes with me.”
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How would you say that an outdoor business could succeed best in the fierce competition? “I think a lot has to do with keeping up with the rapid developments globally and partly to think and work in the long-term. To find their DNA and dare to believe it.”
“The future looks bright”
Rolf Hilleberg is the other half of the pair who will take the Scandinavian Outdoor Group forward. You have previously been CEO of tent manufacturer Hilleberg and today you are one of the SOG’s two Secretary Generals. How do you see the future of Scandinavian outdoor companies, is it light or dark - and if so, why? “I think it looks bright. We sit on genuine knowledge and traditions, which means a lot. A sort of idealism also remains in many of the companies that is not about money in the first place, but rather a strong love for the outdoors and nature.”
Nordic outdoor – from fjord and fjell to the fairs. Antony Spencer
Do you think more Scandinavian companies will start adding manufacturing closer to their home market to reduce environmental impact in the future? “To a greater extent, some types of products are possible to produce in Scandinavia, but others would be far too expensive. It all depends on the type of product and how laborious it is to make. However, it can work. Look at, for example, Woolpower who wins public contracts and still has its production in Sweden.”
Rolf Hilleberg
Home: Östersund, Sweden. Favorite activity: “Ski touring on the mountain in early spring.” Favorite gear: “No, not really one. I like many different things.”
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100% MERINO WOOL
Anárjohka Warm Wool Longs 1. Soft Merinowool. 2. Double fabric on the buttocks, inner thighs and knees. 3. Loops to dry your clothes. 4. Elastics with merino liner. 5. Rib knitted at the sides for extra elasticity.
Anárjohka Warm Wool Mock Neck W/Zip 1. Soft Merinowool. 2. Rib knitted parts for extra elasticity. 3. Pocket and hanger for compass or other outdoor equipment. 4. Extra long zipper for ventilation. 5. Protection behind the zipper so it does not feel cold to the skin. 6. Thumb Grip provides heat to the fingers. 7. Loops to dry your clothes.
Scandinavian Village Hall a6 Stand 225
ACLIMA AS Sundvollhovet, 3535 Krøderen, Norway Tlf: +47 32 15 06 00 I e-mail:
[email protected] I www.aclima.com
Retail people
Urban outdoor is booming in Finland
An active outdoor lifestyle has become fashionable in the land of a thousand lakes, but interest in green, sustainable products is still hesitant. We had a chat with Nina Ehnrooth, CEO of Finland’s largest outdoor retailer, Partioaitta. Nature is e ver present for the Finnish people. There are many lakes, deep forests and a long winter that provides good conditions for winter activities in many parts of the country. Hunting is big here as well as fishing, but the craving for fashion is not nearly as big – if one excludes the major cities. “The phenomenon of “urban outdoor” has hit big here in Finland, but the demand for sustainable products has not at all been great yet, even if it is in the works,” says Nina Ehnrooth, CEO of Partioaitta, with about 15 outdoor stores throughout Finland. The retailer is implementing the internal ranking
system “A Green Choice” which makes it easier for customers to choose a more organic product. It is done together with the Swedish retailer chain Naturkompaniet, that belongs to the same company. “We will start working with the symbol more actively in the future, but there is no explicit customer demand yet, rather a more environmentally friendly line that we think fits with the times. Our customers can rely on us as a sustainable retail chain,” explains Nina. The customer groups in Finland are similar to those in other Nordic countries, but the patterns of consumption appear perhaps to be a bit different.
“Nowadays, there are quite a number of outdoor events and arrangements to visit here in Finland.” Many hunters and anglers look for clothing primarily at discount chains and the overall price competition is fierce. The recession has “stuck” and many Finns are in a trend of spending less.
Partioaitta
The retail chain Partioaitta is Finland’s largest outdoor retailer, with about fifteen stores throughout Finland. It is part of the Fenix Group. partioaitta.fi
In addition to clothing, Partioaitta sells many hardware products for hiking, such as tents and stoves. Nina Ehnrooth has primarily seen two outdoor groups grow in recent years. “Interest in trail running is growing fast, as well as climbing. It has become fashionable to be active in the outdoors and nowadays, there are quite a number of outdoor events and arrangements to visit.” “We do well with our jackets, trekking boots and pants, but the best selling product is actually Fjällräven’s classic Kånken backpack, standing up against all major world trends.” Scan d inavian O ut doo r N e ws
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Research and development people
“I would love to see the first recycled-ski”
The outdoor industry is bubbling with small innovations. Anna Ottosson at Peak Innovation in Jämtland wants to see imagination lead to the next big step.
Gösta Fries
For many ye ars, Anna Ottosson was one of Sweden’s top downhill skiers. Today, she is Activity Director at Peak Innovation in Östersund, one of the Swedish government’s efforts in the area of sports and outdoor. The organization serves as a hub for linking enterprises, research and great ideas within tourism, recreation and sports in the Swedish region of Jämtland. Anna Ottosson would love to track down people and companies who have new, grand ideas that can change an entire industry. “Since I come from the world of sport, I would love to see something that improves athletic performance. A complete new ski construction, for example, which can also be recyclable, she says.
Peak Innovation
Peak Innovation has its base in Jämtland and is funded through state and regional programs for business development as well as Mid Sweden University. peakinnovation.se
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Anna believes that in general, the level of innovation is high when it comes to Swedish outdoor companies. “Especially considering that the vast majority are small or medium-sized enterprises. For example, Klättermusen is always at the forefront with its focus on sustainability and Woolpower launches many new exciting products, like their wool soles made from waste materials and fire-retardant wool products for professional use.” But there is more work to be done. What she thinks is lacking is the big picture and a holistic approach, something that sets a new standard. Maybe a new eco-friendly shell material with even
“Basically, we have something that is coveted by both today and tomorrow’s travelers.” better performance than the current market leaders, or anything that basically alters an entire industry. This is where Peak Innovation’s role comes into the picture since it acts as a single large mingling network with the goal of matchmaking within Swedish outdoor recreation. Tourism in the Nordic countries is another branch with great potential, but must be developed with a higher degree of professionalism. “Today, the situation is poor in terms of funding for research, and I think this hampers development to provide facts and pilot projects that can help develop the tourism industry, both here in Jämtland and in Sweden in General,” says Anna. “Basically, we have something that is coveted by both
today and tomorrow’s travelers, a unique natural environment together with clear sustainability ambitions.”
Footwear for running and walking in all conditions. The dynamic BUGrip studs get you going even on pure ice and the unique RB9X compound provides benchmark traction. Icebug empowers you to keep moving regardless how slippery it is.
Woolpower has produced wool underwear in the Swedish town of Östersund since 1972.
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Production
Under the same roof The Swedish company Woolpower does what many believe is economically impossible: manufacture high quality outdoor clothing in Sweden. are difficult to answer at multinational clothing companies are easy to answer at Woolpower, Sweden’s leading wool underwear brand. How is the material produced? What are the working conditions at the factory where the garments are sewn? Can garments be recycled - and if so, how? When we visit Woolpower’s textile factory in Östersund, Sweden, we can see firsthand how the yarn is knitted into fabric. Next, the staff cut out different parts of the garments. The parts are then sent on to the more than thirty seamstresses. One of them is AnnMari Lund, who has worked at Woolpower since 1977. Every time she is done sewing a garment, she attaches a label with her own name on it - a kind of individual stamp of quality. “In addition to preserving more of the quality by being personally responsible for the entire garment, as a seamstress it is also good from an ergonomical standpoint to switch between different operations,” says Ann-Mari Lund.
Many questions that
Östersund is a very deliberate and long-term choice,” says Adam Brånby, from the family that owns Woolpower. “The company was founded by KF in 1972 to supply the Swedish Armed Forces with underwear. Back then they developed Ullfrotté, a self-composed wool and synthetic blend on knitted terry loops – a material that is still the foundation of Woolpower.
“Retaining production in
While Sweden’s other clothing manufacturers closed down or moved their operations to low-wage
countries, woolen garments continue to be manufactured in Östersund. “Since our family took over the company in 2002, we have expanded the business significantly, with new machines, more staff, products and more,” says Brånby. “To remain in Östersund is incredibly positive for us. The biggest strength is that everyone who works for us are people who actually use these products every day. They understand that every seam is important. And our employees have union rights, pension provisions, vacation, fair wages - things that are important for our customers.” not found in Jämtland is the approximately 250,000 Merino sheep needed to produce the wool that Woolpower uses. It comes from sheep farms in Uruguay and the Argentinan part of Patagonia. “We regularly visit the sheep to ensure that they have good living conditions, and in that part of the world, there is no problem with “mulesing,” says Pål Dufva, who is responsible for product development, purchasing and CSR at Woolpower. “Then, the wool is dyed by our partner in Germany. They also run very active environmental initiatives,” continues Pål Dufva. Something that is
The l atest addition to the small textile factory in Östersund is the manufacturing of felt soles from the waste material that occurs when you cut out the pieces of a pattern. This product made from recycled material was last one of the winners of the international ISPO Award Gold.
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OFFERING YOU TOMORROW Peak Innovation welcomes you to Sweden and Jämtland – a melting pot for research, sports, business and the public sector. A unique environment for product development in sports and the outdoors. MAKE US YOUR R&D PARTNER
Book a meeting with us at ISPO:
[email protected]
Visit sports technology engineering students from Mid Sweden University and find more information at: SPORTS TECH RESEARCH CENTRE – SCANDINAVIAN VILLAGE A6-140
World-leading research and innovative development of equipmentand technology for sports and outdoor activities.
TEST OUR SKILLS
syre.se
Benefit from access to an innovative team of sports technology engineering students, who will develop a solution to your problem over a three-hour period at ISPO.
SWEDISH WINTER SPORTS RESEARCH CENTRE – NORDIC XC VILLAGE A5-327
World-leading research for sports and performance and sports and health for winter sports.
Register interest at our booth A6 – 140, or email us at:
[email protected]
WWW.PEAKINNOVATION.SE
16 Gear Guide
products you can´t miss at ISPO
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Gear Guide
Merino for the feet
These award winning felt insoles from Woolpower are made of production waste from merino garments in various colours. Therefor, the color is called “recycled gray” since it will change depending on the color the waste has, so that every felt insoles is unique.They can even be worn even indoors due to their insulating and moisture management properties. woolpower.se
Three in one
The fashionable Bjerke 3-in-1 Coat, with reserved styling, is an eye-catcher – particularly the sandy women’s version. The outer coat provides protection from tough weather conditions. It is made of the wind and waterproof as well as breathable fabric Bergans Element. The inner coat, made of a cozy Pontetorto wool blend, is equipped with a fixed hood to keep heads warm, just like the outer coat. The two layers can easily be zipped together. Combine them or wear them alone! bergans.com
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Breaking the ground
of product development, Icebug is now launching yet another groundbreaking running shoe, the Zeal RB9X. What makes this shoe unique is not only the traction benchmark RB9X rubber, or the low weight non-absorbing upper, but the midsole and its unmatched combo of stability and softness. This is made possible thanks to the special U-shape, which gives torsional rigidness without killing the flexibility. It also enables a heel cup that is so soft the Achilles tendons will sing a song of relief. icebug.se
Af ter three ye ars
Heat wave
Cold feet can ruin the best outdoor experience. Now, this notion is history. Seger, together with Inuheat, has developed socks that let users regulate the heat in their socks via a smartphone app. The heat is easily adjusted and can be separately adapted for the left and right foot. A minimal battery maintains the warmth for up to 8 hours; it can be quickly charged via a USB in a computer or wall charger. Power is supplied directly from the battery via the knitted contact points to the conductive thread that then conducts the heat to the sock’s toe. The Heat socks are knitted with state-of-theart materials. They contain compression, terrycloth soles, and minimal toe seams. seger.se
Hands up
Unstoppable
Skhoop’s new cover skirt Gretchen is the world’s first skirt to be equipped with Gore WINDSTOPPER® fabric. It is an excellent choice for activities like cross-country skiing, running or Nordic skating because of its length and function, both in fabric and design. The skirt covers the most vital parts of your body to keep you warm – and the wind away. The Gore WINDSTOPPER® lining at the front and back protects you from the cold, and the stretch panels on the sides ensure the best mobility for high-energy activities. skhoop.se
The new glove Narvik Wool Terry from Hestra combines timeless Scandinavian design with an environmentally conscious choice of materials. Made from eco-friendly vegetable tanned goat leather, the model is a follow-up of the famous Army Leather Heli Ski glove. Together with a waxed cotton/polyester fabric and a removable wool terry liner, this glove has good chances of becoming a new classic for passionate skiers, both in Scandinavia and elsewhere. The Narvik Wool Terry will be available for men, women and children both as a finger glove and mitten. hestragloves.com
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Gear Guide Sätila of Sweden was started in 1896 in the small town of Sätila, Southeast of Gothenburg.
Sätila has a vision a pioneering line with a complete collection of hats for the active individual. The collection includes hats with high visibility, breathability and technical solutions that are completely new to the market. Exercising in various forms is a growing trend worldwide. Therefore, when it comes to training, 100% functional details are of special importance, in combination with a great look. A comfortable fit, seams in the right place, good visibility in traffic - everything counts. Modern high-end active shoes were a major
Sätil a Vision is
Great expectations
influence for Sätila when developing the details for the new collection. The ISPO show will be the official release of Sätila Vision, with retail sales starting in autumn 2015. Of course, all models are knitted in Sweden, in Sätila, as they have been since 1896. The company offers a complete range of caps for different activity levels – with models made from thin breathable material in dri-release blends to soft merino to keep you warm. satila.com
headlamp with the Activity Light system developed by Silva is perfect for running, biking or cross-country skiing. With three different light modes for each of the mentioned activities, Silva provides athletes with tailor-made light solutions for great experiences outdoors. Furthermore, the new headlamp is easy to use, lightweight, fully waterproof and has a long lasting battery. silva.se
The new E xceed XT
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Norwegian wool
Devold Energy Line.
New Energy
The Devold Energy series consists of lightweight, technical running wear made from 100% merino wool. With a focus on strong color combinations and fresh styles, the garments fulfill the need for good design and functionality. The combination of the sweat absorbing rib structure and strategically placed mesh panels in the sides and back optimize ventilation and wick away moisture during high intensity workouts. Both also feature stretch, for comfort and complete freedom of movement. The tops come in bright colors, with reflective details on the chest. The Devold Energy line is extremely soft and naturally odor-resistant. Nice and warm
The garments in the Devold Signature line offer supersoft, warm and versatile base layers made from 100% merino wool, in a snug fit with classic knitted patterns. The breathable Jacquard knitwear is soft against the skin and naturally odor resistant. The garments come in the classic patterns Alnes and Islender, which have followed Devold for many generations. The Devold Signature line is designed to be worn alone, or as insulating underwear that ensures the perfect temperature and style when you are active during the coldest time of the year.
Devold Signature Line.
Dual layer
The Devold Optimum series is a high quality mid layer made from superfine merino wool. Knitted with dual layer quality, the Optimum garments insulate extremely well and have excellent wicking abilities. The extra fine merino wool fibers feel incredibly soft and comfortable. Optimum garments offer great protection against the cold when hiking, skiing or just enjoying the outdoors in cold conditions. The newest addition to the Optimum family is the zip neck shirt. The men’s zip neck has a chest pocket with a zip and the woman’s zip neck has a side pocket with a zip. Hall A5 Stand 602 devold.com
Devold Optimum Series.
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Gear Guide
Homage to History
Made with great attention to detail and craftsmanship, the new Heritage collection from Lundhags pays homage to Lundhags’ long history of quality products.
The collection consists of five modern unisex work boots that are inspired by original designs from the company’s past. They are as comfortable as they are timeless. “To succeed in the task of creating modern work boots from classic models within Lundhags’ expansive product archives, the entire design and production process needed to be reevaluated,” explains shoe designer Niklas Karlsson. “It has been a fun, but extensive job. Everything from choosing models from the archives to selecting the right material and adding or updating features that we thought the new boots needed.”
that the new collection required a new foundation for building the boots. Therefore, much work was focused on developing an entirely new last and outsole giving the boots a more comfortab le feel when walking and a snugger design. “The new last is designed to fit boots that can be used every day. It follows the shape of the foot and has a dynamic design inspired by traditional work boots, he continues.” He quickly re alized
The right feel
To give the boot the right feel, even new material was needed. From the German tannery Heinen, a longstanding supplier to Lundhags, Bergamo leather from Heinen’s eco line Terracare was selected. The Terracare method for tanning has proven to be the most environmentally friendly in various experiments. At the same time, it has just the right feel that Lundhags’ designers were looking for. “The Bergamo leather has a darker and oilier surface, which perfectly fits the finish that we wanted to give the Heritage collection.” The Heritage boots have the newly developed, thinner “Commando sole”. A slightly beveled outsole with a new sole pattern, for both enhanced comfort and effective grip. “To provide even more comfort, we have also decided to make the insoles on all models from an extra fine leather quality,” says Niklas. lundhags.com
Lundhags’ Heritage collection consists of five modern work boots. All inspired from Lundhags’ long shoemaking tradition with modern features and updated materials.
Scan d inavian O ut doo r N e ws
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Heading North
We asked the editorial board of NORR – Das Skandinavien-Magazin to choose their favorite photo story from the past year. The choice fell on the photo-grapher Nicklas Blom’s dogsled journey across the Swedish mountains. How do you summarize one of the greatest adventures undertaken in Sweden in recent years? Perhaps as follows: 1,300 km of wilderness, 39 days, eight sled dogs, 1 photographer. During the winter of 2011, photographer Nicklas Blom was living in a simple, wood-fired, wooden house outside of the town of Åre in the Swedish Jämtland Mountains. Next-door was the newly built kennels with the eight sled dogs he had recently bought. When the snow came, he fixed them in front of a dog sled and went out into the forest and up into the mountains. Although he probably would not admit it, Nicklas was basically a beginner in the realm of dogsledding. Sure, he was an avid dog lover, he had tried dog sledding before and he was an experienced outdoorsman having skied to the North Pole, among other things. But he had never been out in the wilderness with dogs before. That did not stop him from a grand vision: to go dog sledding from Åre northward, all the way
to Treriksröset, almost 1300 kilometers through roadless mountain areas, large forests, nature reserves and national parks. Two years later, Nicklas sent a brief email to NORR Magazin, where he is often featured: “I leave tomorrow.” Not many people knew about his plans. He did not want to tell about them because the probability that he would fail was pretty big. He was also tired of all the adventurers who send press releases before they even left home. TNext came 39 days, which were exciting to follow, with small trip reports and pictures sent via mobile phone and email when the batteries could be charged and the coverage was good. In other words, quite often. During the day he photographed and filmed blizzards, sparkling glaciers, fighting dogs. During the evenings in the tent, he wrote a diary about what he experienced - and the life that he had left behind. When he came back, he was actually a changed person.
Nicklas Blom and his eight sled dogs went from Åre to Treriksröset, totally 1300 km of wilderness in the Swedish mountains.
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NORR Photo Story
3 questions to Nicklas Blom Nicklas, in retrospect, what do you think when you look back on the journey? “That I have to do it again. It was so nice to have so much time to think clearly, to not rush. I try to keep that feeling in the hustle and bustle of everyday life. I refuse to get stressed out about small things.” Did you also have some time to philosophize about life despite all the chores? “Yes, about half the time I was occupied by practical things, the dogs, map, compass, weather and so on. But suddenly, I could find myself in a mile-long valley, where I did not have to navigate for an entire day.” What is your advice to beginners who want to venture out into the wilderness in the wintertime? “Begin by testing things out close to some form of security. You can go winter camping a hundred yards from the cabin. Same thing with the equipment and weather. Test that your tent, stoves, etc. work in rough weather, but under safe conditions. If something goes wrong, you can easily back out and seek shelter.”
ISPO booth A6.136 | www.organotex.com
Selected outdoor destination Henrik Trygg
Henrik Trygg
OUTDOORS IN WEST SWEDEN West Sweden is a wonderful and easily accessible setting for outdoor activities, with its rocky coastline of 8000 islands as well as lakes and forests providing the perfect landscape for adventurers.
Paddling / kayaking
Paddling is one of the best ways to explore Sweden’s captivating coastline. There are no strong currents or tidal waters, and the water is warm during the summer and early autumn. Paddling for all levels of experience is available – calm, sheltered waters for people who have never tried kayaking before, and exposed deep-sea stretches for the more experienced adventurist. Choose from self-guided or expert guided kayak trips, each featuring top quality accommodations, delicious cuisine and soothing spa visits. Or, why not get even closer to nature by wilderness camping along the way instead? And with no shortage of islands to choose from, paddlers often get to camp on their own private island. Popular kayaking locations include the idyllic Koster Islands – set in Kosterhavet Marine National Park, as well as the Fjällbacka archipelago, one of the region’s most sheltered settings.
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The Dalsland Lake District is an awe-inspiring setting for paddling as well, with its labyrinth of glittering rivers and lakes, surrounded by deep forests. Set off on a canoeing adventure as part of a relaxing holiday in the region. Or challenge yourself by taking on the famous annual Dalsland Canoe Marathon (8 August 2015) – Sweden’s biggest canoeing competition, with over 1000 competitors of all abilities tackling the 55km course. Alternatively, there’s the Dalsland Open Water, which is all about paddling the race in your own time. The only requirement is that participants complete the 55km course within three consecutive days! Hiking / walking
Walking in West Sweden is an absolute treat for lovers of enchanting natural beauty, wildlife and calm, friendly towns. There are many well-marked trails and maps available, and visitors can combine hiking trips with tours of the scenic towns. Good walking trails can be found throughout numerous nature reserves
Åsa Dahlgren
Henrik Trygg
Lasse Forsberg
in Bohuslän, including The Weather islands, West Sweden’s most westerly, windy and warmest islands. Another popular hiking area in Bohuslän is Fjällbacka, the setting of the best-selling author Camilla Läckberg’s crime fiction novels, which have been successful all over Europe. There are numerous trails available where you can visit Läckberg’s murder scenes. Smögen in Bohuslän is particularly ideal for both hiking and running. The Kuststigen and Sotenleden trails have the most to offer when it comes to exciting environments: magical forests, smooth red granite slabs, unique stone quarries and small enchanting fishing villages. The Icebug Xperience (autumn) is a brand new, three-day 80km outdoor journey in Smögen, where you can choose to either walk or run. The challenge is for all abilities and competitors can stop for lunch, and then in the evening, enjoy delicious, locally produced food. There are also numerous hiking trails in Dalsland, where you can explore the shimmering lakes and deep wild forests that are easily accessible. In Västergötland, you are offered a step back in time through a wealth of immaculate manor houses, historical sites such as the baroque castle Läckö castle, which is nominated as one of Sweden’s most beautiful castles, and beautiful countryside. Watch the spectacle of nature through the thousands of dancing cranes at Lake Hornborga during springtime, explore the historic Göta Canal where you can watch the
boats passing the locks or try the blooming ramson during spring at Kinnekulle. Local cuisine
West Sweden is renowned for the wealth and quality of its natural, organic produce. The inland forests of Dalsland provide a variety of game, berries and fresh fish, whilst the countryside of the Göta Canal area produces fine cheeses, beer and schnapps at the local farm shops. Fertile agricultural land makes the region ideal for growing grain and raising animals in the best sustainable organic traditions. In West Sweden you can enjoy freshly harvested and locally produced food of the highest quality. This is because the process from sea or land to your table is both sustainable and short! We believe that if you eat well, you live well. In West Sweden you will find many unique foodie highlights like ramson in the spring, exclusive roe in the autumn and fresh seafood all year round. Actually, the west coast of Bohuslän’s shellfish are among the best in the world thanks to the cold, clean, mineral-rich water. Visitors can indulge in the region’s ‘Shellfish Journey’, tucking into the many delicacies of the seafood world – including lobster, mussels, oysters, crayfish and prawns – and learning how to catch and cook them on a unique seafood safari. You can travel along the coast and try different seafood safaris. For more information about West Sweden, westsweden.com Scan d inavian O ut doo r N e ws
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Welcome to
SCANDINAVIAN
VILLAGE
HIGHLIGHTS IN THE VILLAGE r
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Thursday February 5, at 10.00-10.15 Official opening of the Scandinavian Village
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Thursday February 5, at 17.00-18.00 (Prize ceremony at 17.30) Scandinavian Outdoor Award (SOA) ceremony in the Scandinavian Bar
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Thursday-Saturday, at 17.00-18.00
HAPPY HOUR IN THE SCANDINAVIAN BAR
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Guide for retailers
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A6.116
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Aclima
A6.225
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Bergans
A6.102
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Dale of Norway
A6.236
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Didriksons
A6.112
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Haglöfs
A6.212
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Hestra
A6.128
Houdini
A6.232
Icebug
A6.130
Isbjörn
A6.224
Klättermusen
A6.204
Light My Fire
A6.237
Lundhags + Ulvang
A6.124
Point 65
A6.243
Reima
A6.104
Seger
A6.239
Silva
A6.243
Sätila
A6.238
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A6.222
66˚ North
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8848 Altitude
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A product overview from the exhibitors in the Scandinavian Village.
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Tenson
A6.214
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Tretorn
A6.229
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Viking
A6.227
Woolpower
A6.228
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A6.222 8848 Altitude was established in 1990 while designing equipment for the first successful Swedish ascent of Mount Everest. Ever since, 8848 Altitude has been developing innovative, technical clothing for skiers and outdoor enthusiasts. 8848 Altitude is available in more than 600 stores in 23 countries, and the brand is appreciated for high functionality, quality and modern Scandinavian design. 8848altitude.com
A6.116 Some people say: to survive in Iceland you need to be brave, have a good sense of humor and wear 66°North clothing. The company has been keeping Iceland warm since 1926. The name reflects the latitude 66°N; the Arctic Circle. Today, 66°North produces a wide range of both protective and streetsmart clothing, influenced by the fascinating Icelandic environment. 66north.com
Sales: Fredrik Käll, fredrik.kall@ 8848altitude.com +46 70 603 8848 PR: Pauli Ärje, pauli.arje@ 8848altitude,com, +46 705 55 8848
Sales: Styrmir Karlsson,
[email protected], +35 45 356 665 PR: same as above
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A6.225 For more than 80 years, Norwegian Aclima has kept the heat turned up, delivering sports underwear that perform in cold climates. Aclima develops its warm, soft and breathable products just a snowball’s throw from the famous Norefjell ski resort. aclima.com Sales: Thor Øyvind Hagen,
[email protected], +47 92 023 548 PR: Lars Eivind Johansen,
[email protected], +47 97 161 182
A6.102 Bergans is almost an institution for outdoor-loving Norwegians. The company was founded in 1908 when Ole Bergan invented the modern backpack. Now, Bergans also makes sleeping bags, tents, functional clothing and foldable Ally canoes. Ever since Amundsen reached the South Pole, Bergans products have been on countless expeditions, and adventures and innovation is still the basis for the company today. bergans.com Sales: Bergans Outdoor GmbH,
[email protected], +49 40 30 98 561 0 PR: Christoph Centmayer,
[email protected], +47 32 252 500
HAGLÖFS LOGOTYPE BASIC LOGOTYPE. TO BE U S E D A S P O S I T I V E B L A C K O N A L I G H T B A C K G R O U N D
A6.236 Dale of Norway recommends you stay close to nature. The company itself has been doing so since it was established in the picturesque village of Dale, in 1879. Dale of Norway is the largest producer of traditional wool knitwear, and its modern sports collection proves that wool is equal to – some would say better than – high-tech materials. dale.no Sales: Kjell Østensen, kjell.
[email protected], +47 97 96 64 11 PR: Hilde Midthjell, hilde.midthjell@ dale.no, +47 90 83 71 11
A6.232 Houdini’s mission is what they call “core comfort for body and soul”. This means no compromises when it comes to performance, sustainability and style. A substantial part of Houdini’s products have been transformed from the conventional linear to the circular product lifecycle and can be recycled through a closed-loop recycling system. Houdini delivers products from underwear to shell layers with the ultimate vision of enabling a ”maximum experiences, zero impact” lifestyle. houdinisportswear.com Sales: Hanna Lindblad, hanna. lindblad@houdinisportswear. com, +46 8 557 746 81 PR: Mia Grankvist, mia.grankvist@ houdinisportswear.com
A6.237 Based in Sweden, Light My Fire specializes in outdoor accessories that are as practical in the city as they are in the wild. From making fires to eating meals – Light My Fire’s innovative products have been taken to heart by both backyard adventurers and backwoods survivalists all across the world. lightmyfire.com Sales: Calill Jagusch,
[email protected], +46 70 823 88 28 PR: Johanna Arnerius, johanna.arnerius@lightmyfire. com, +46 70 810 52 07
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A6.112 One of Scandinavia’s fastest growing apparel companies is Didriksons. From the beginning, the company made clothing for fishermen on the west coast of Sweden. Today, well designed and functional clothing are the company’s main focus. Didriksons’ clothing is characterized by a consistent and modern look, the result of close cooperation between the company’s fashion and technical designers. didriksons.com Sales: Niklas Nilsson, niklas.nilsson@ didriksons.com, +46 76 809 98 06 PR: Bosse Hylander, bosse.hylander@ didriksons.com, +46 703 43 90 11
A6.130 Anyone who has ever run on slippery ground or snow understands why Icebug shoes are needed. Icebug is the market leader in providing traction and solving the problem of slipping while training, which they do through a number of patented technologies. Whether trail running, winter running or winter walking – Icebug offers injury prevention and the freedom to stay active all year round. icebug.se Sales: Tom Nilsson,
[email protected], +46 31 817 090 PR: Marie Thomasson,
[email protected], +46 31 818
A6.124 Lundhags makes boots fit for kings – literally. The company is a Royal Warrant Holder to the Swedish royal family. Since 1932, the shoemaker in Järpen, Sweden, has made comfortable and durable boots for all kinds of outdoor pursuits. Today, the company also sells clothing, backpacks and other outdoor equipment developed in the same tradition. lundhags.com Sales: Gina Loven, g.loven@ swixsport.no, +47 90 777 759 PR: Anders Blomster, anders.
[email protected] +46 709 32 46 99
S ca n d i n a v i a n O u t doo r N ew s
A6.212 Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products. haglofs.com
P L E A S E C O N TA C T H A G L Ö F S I F Y O U R E Q U I R E A S S I S TA N C E O R A D V I C E W I T H T H E A P P L I C AT I O N O F T H E L O G O T Y P E T E L + 4 6 2 2 6 6 7 0 0 0 , FA X + 4 6 2 2 6 5 7 1 5 9
Sales: Jari Grev, jari.grev@ haglofs.fi, +35 84 401 914 03 PR: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@ haglofs.se, +46 8 584 400 14
A6.128 A Hestra glove is composed of 109 parts and assembled with the highest level of precision. While some brands introduce many different products over the years, Hestra has remained a glove manufacturer since it was established back in 1936. And rather than develop different products, Hestra focuses on making theirs better and better every year. Today, Hestra is one of the world’s leading glove manufacturers for the outdoors. hestragloves.com Sales: Andreas Håkansson,
[email protected] +46 370 33 97 07 PR: Jenny Kvarnlöf, jenny.kvarnlof@ hestragloves.se +46 370 33 97 15
A6.224 Isbjörn of Sweden has set a new standard in outdoor clothing for kids. With a design and quality comparable to the best of outdoor wear for adults, Isbjörn of Sweden is keeping more and more kids warm and dry in all weather conditions. The company also has a strong commitment to the environment. And the name Isbjörn? It is Swedish for polar bear. isbjornofsweden.com
A6.204 Klättermusen’s designers are as fearless as they are environmentally conscious. The products they design have unique solutions that follow the Klättermusen motto “maximum safety for you, minimum impact on nature.” The product line consists of shell jackets and trousers, wind-proof garments, underwear, sleeping bags and backpacks. klattermusen.se
Sales: Martin Eisele,
[email protected] PR: Maria Frykman Forsberg,
[email protected], +46 76 224 48 90
Sales: John Zopfi,
[email protected] PR: same as above
A6.243 Point 65 Sweden, founded in 1996, is a leading outdoor brand in Northern Europe and one of the fastest growing outdoor companies in the world. Point 65 Sweden currently offers a wide range of state of the art, truly unique and innovative hard shell packs and bags (formerly Boblbee) and a wide range of paddle sport products. Point 65 Sweden is also the company behind the ingenuous modular take-apart kayaks Apollo, Tequila!, Martini, Mercury and the SUP Rum Runner. point65.com
A6.104 ”Freedom to be active – in any weather” is the motto of Reima. The Finnish manufacturer is renowned for its functional, high-quality children’s outdoor clothes and footwear for ages 0 to 12. Maybe the secret lies in the real-world testing, where Reima has chosen the world’s most frank and ruthless test team of all – kids themselves. reima.fi
Sales: Richard Ohman, richard.
[email protected] +46 70 7563326 PR: same as above
Sales: Kimmo Salmi,
[email protected] PR: Riikamaria Paakkunainen,
[email protected], +358 50 322 8293
A6.239 Seger started in 1947 by Gunnar Segerqvist in an old woodshed in Gällstad, Sweden, Seger is the leading supplier of technically knitted socks and caps with 50 employees. Throughout the years, the cooperation with successful athletes has played an important part in the company´s business philosophy. Seger´s headquarters are still in Gällstad, but the woodshed has been traded for functional premises of 6 500 m2. Since 2001 Seger is part of New Wave Group AB. seger.se Sales: Per Segerqvist,
[email protected], +46 321 260 03 PR: same as above
A6.214 In recent years this renowned Swedish company has become more of an urban brand. Now, the modern look has been preserved, but functionality has returned to Tenson’s roots – the outdoors, skiing and marine activities. Tenson’s new design team has managed to combine comfort, style and quality into the new collection. tenson.com Sales: Johan Lövqvist, johan.lovqvist@ tenson.com, +46 31 688 300 PR: Oscar Anderberg, oscar.anderberg@tenson,com, +46 31 688 300
A6.243 “Get out there” is the company motto of Silva, based in northern Stockholm. For more than 75 years, the company has found inspiration in those who orienteer, run, cycle, trek, paddle or walk. Silva provides them with compasses, pedometers, headlamps, binoculars and other products that make their outdoor life safer and easier. silva.com Sales: Marcus Haas,
[email protected] PR: Hanna Lundberg, hanna.
[email protected], +46 8 623 43 58
A6.229 Tretorn creates performance and leisure products for a lifestyle lived largely outdoors. The range of products includes footwear like sneakers and rubber boots for hunting, hiking, safety/occupational, casual wear and performance riding, as well as apparel and tennis balls. Tretorn was founded in 1891 in Helsingborg, Sweden and is a 100% owned subsidiary of PUMA SE and part of the KERING Group. For further information: tretorn.com Sales: Joakim Appelqvist, joakim.
[email protected], +46 70 8196010 PR: same as above
A6.238 The factory is located in Sätila, Sweden and the history of the company starts in 1896. Environmental and sustainability work is the way of living for Sätila. The goal for the hat specialist is to be the preferred partner in beanies. The user of a Sätila beanie shall always feel satisfied with the choice they made. To combine the perfect material and fit of a beanie that supports you in your active everyday life, or just keeps you warm every day, that´s Sätilas mission! satila.com Sales: Lotta Persson,
[email protected], +46 706 60 29 89 PR: same as above
A6.227 Viking is an outdoor footwear specialist from the world’s toughest test lab – Norway. The company, which started with rubber boots in 1920, is now the leading supplier of outdoor footwear to the Nordic countries. The company sells more than two million pairs of boots, shoes and other footwear each year and is one of the biggest suppliers of Gore-tex® footwear in the world. vikingfootwear.com Sales: Helma Tobies, h.tobies@ vikingfootwear.com +49 89 321 95061 PR: Stephanie Zollner, s.zollner@ vikingfootwear.com +49 89 321 868 79
members of sog that are not
exhibiting at ISPO
Cintamani Craft Ecco Exel Helsport Hilleberg Mora of Sweden Norrøna Peak Performance Scandinavian Touch Tentipi Thule Trangia Walkstool Åsnes
Development members
Drytech Nokian/Berner Skogstad Sport
A6.228 Woolpower produces underwear, shirts, socks and accessories from the highest quality Merino wool. As they like to say: “We offer warmth, care, function and a lot of knowledge about the cold.” In addition to Woolpower clothing being used by outdoor enthusiasts and the military, it can also be seen in a growing number of fashion magazines. woolpower.com Sales: Christian Stjärnered,
[email protected] PR: same as above
Also at ISPO Development members Alfa Ivanhoe Röjk Skhoop
A6.230 A6.126 A6.223 A6.122
Shoes and boots Sportswear Sportswear Outdoor skirts
A6.135 A6.136 A6.140 A6.134 A6.138
Business solutions Fabric enhancement Innovation and product development Odor control for textiles Garment accessories
partners Btwentyfour Organoclick Peak Innovation Polygiene Rudholm & Haak
I NTRODU CI NG TH E PR E M I UM TORNEV I K COL L E C T I O N FUNCTIONAL FOOTWEAR FOR THE OUTDOORS
a n acti v e outdoor li f e is part of Tretorn’s long, Swedish heritage. Decade after decade, we’ve stood strong – whatever the weather – and developed products that are made for enjoying nature. Tretorn’s new Tornevik collection was inspired by the modern outdoorsman. We worked with young Swedish hunters, who wore our products on afternoon hikes
and early morning hunts, and together we crafted boots that would keep them dry and comfortable – all day long. The result is footwear that is not overbuilt or overwrought – something that we Swedes are quite good at. With innovative features and elegant designs, these are boots with the right fit, form and function for a modern life spent outdoors.
