2015 RATE CARD N0. 43
2
Content
. . DECIDING. EXCELLING. KNOWING.
The Magazine 2–5
Werbeformen
Events
Media Profile
16
Ad Formats & Rates
26
fvw Workshop
6
Online – Overview
16
Advertorials
27
fvw Fam Trip
7
Job Market – Overview
28 – 31
fvw Kongress
8 – 11 12 – 15
17 – 18
Ad Specials
Circulation & Reader Profile
19
Supplements
Publication Schedule
20
Counter Infos/
21 22 – 25
.
32
fvw Online Marketing Day/ Tourism Marketing Summit
Promotional Inserts
33
fvw Travel Technology Day
Technical Requirements
34
fvw CruiseLive
ITB Dailies Publisher‘s Details
KREUZFAHRT
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KREUZFAHRT
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WARUM OLIVER DORSCHUCK SO VIELE EXKLUSIVE HOTELS FUR DIE TUI BRAUCHT DIE – KRAFT DER DRE UND WAS MIT I MARKEN TRENDS DEN ANDEREN N &FAKTE HAUSERN WIRD
TAG_1 TAG_2 TAG_3
KARRIERE: Nach Wirtschaftsstudium und Promotion startet Dörschuck (40) 2002 als Trainee bei der TUI. Nach verschiedenen Stationen im Yield-Management, Produkt und bei TUIfly wird er 2012 Geschäftsführer. Als Chief Operating Officer ist er für Produkt, Marketing, Einkauf, Kapazitäts- und Yieldmanagement, die Konzepthotels und die Vermarktung von TUIfly verantwortlich. Innerhalb der europäischen TUI-Gruppe ist er für die Weiterentwicklung der Customer Experience zuständig. PRIVAT: Seine Frau Natalie arbeitet auch bei der TUI. Im Herbst erwartet die Familie das zweite Kind.
U&M
KL AUS HILDEBR ANDT
K
FOTOS: LENTHE/TOURISTIK-FOTO.DE
eine Programmvorstellung vergeht, auf der Veranstalter nicht ihre Hotels, die sie exklusiv anbieten, und ihre Hausmarken – von Sentido und Calimera bis Allsun – anpreisen. Die TUI treibt es auf die Spitze: Die exklusiven Häuser werden 2015 um 30 Prozent aufgestockt, die Zahl der Konzepthotels
30
www.fvw.de
fvw1914
REISEBÜRO
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VERANSTALTER
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FLUG
gestottert, aber genen Monaten r hat in den vergan aufatmen. Wie Der Buchungsmoto e kann erst einmal LastC H R I S T I A N E V,Ohaben rund. Die Branch N P I L A Rdie jetzt läuft er wieder satzpanels melden n Reisebüro-Um rgeschäft zumindie verschiedene t, dass das Somme evin Sheehan ufen 1,7 istProngen dafür gesorg schon ein besonaufgela es sind Minute-Buchu GfK der derer Mann.NachCEO von NorweVorjahr liegt: Bei acher jedoch nicht. Der das dest leicht über Reisem die sind gian Cruise Line ist sich nicht zu glücklich l verzeichne gerade zent plus. Ganz zum Beispie schade, bei einem niedrigere als „UnUS-TV-Sender s Cook GroupDie durch e der Thoma soll mittelfristig werden, künTUI redet viel von „diffeine erenzierten ProMargen Aussagverdoppelt chere dercover Boss“ aufdass Wachs seinen Schiffen ft seit Julian.„schwä inkognden, sexy. dukten“. Klingt nicht Wie würdigt Touristikchef Dörschuck Geschä abfigerade damit deutscheOliver wohl nito Tabletts zu schleppen . e muss sich beim Bau rd werdenoder den Sie das einem Wie die TUI das Produkt und die ZusamBranch Standaübersetzen? zumUrlauber Nachfrage“. Die Bereich einer künstlichen Schlittschuhbahn zu en einstelligen menarbeit mit den Hoteliers neu ausrichDer Kunde muss zu. Begriff nicht ndiesen nehme tumsraten im niedrigdie Kunhelfen. Und wenn er auf kennen. Entscheidend ist, dass er sich tet, wie Smartphones und Tablets derinMeyer Werft ist-Buchungen aster: Die Langfr Trostpfl Brennstart diesembeim Produkt wiederfindet und eine denansprache im Urlaub verändern und eines Neubaus i seinen Auftritt Reise wählt, diehat, genau zu ihm passt. Gäsdie gesamte Reisekette verbessert werden trägt er schon mal verwaschene Jeansentsteht, tezufriedenheit wenn die Vorkann, erläutert Dörschuck im Interview. und ein Karohemd. Dabei verdient der bekennende New Yorker mit
K
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in US-Dollar
36
Contact
ANJA STURM
Net Yield (Nettoertrag TAG_2 pro
TAG_1 TAG_2 TAG_3
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TAG_1 | in US-Dollar) U&MPassagiertag,
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O
183,7
LI DIE MULTI-MIL
Konjunktur arten bessere Reisebüros erw ber
x Septem Vertriebsklima-Inde nen auf den derzeit fvw 13 Schiffen betrifft – hinter Carnival und Royal Caribbean Cruises zur Nummer130 3 auf dem weltweiten Kreuzfahrtmarkt gemausert, einen wirtschaftlichen Turnaround geschafft und die Präsenz der Marke in Europa gestärkt. Auch der Erfolg120 des Börsengangs im Januar 2013 geht weitgehend auf sein Konto. Die Aktie stieg von 19 auf heute rund 25 Dollar. Sheehans 110Motto: „From good to great“.
verbessert
e an der US-Dollar ist Pricelin Das führende Börse aktuell wert. eisebüro ist daglobale Online-R so viel wert mit in etwa viermal e Lufthansa. wie die Deutsch
Tou
et den August ristikumsatz rett
10 Mrd
18 Mrd
64 Mrd
1.
b Reiseveranstalter, Hotel, KreuzAgenturchef fahrtschiff, Destination MARTIN kunde outet. Sondern oder Reiweil es Credo von sebürokette – dass starke PAHNKE: ihm und seiner Agentur Mar„ziemlicher ist, dass Marken ken Beim und Brennstart Markenführu für ng in der Touristik den Menschen in aller Sumpf“ die Escape: erster Linie „Herimmer Ein wichtiger werden, darüber zenswünsche“ erfüllen lockererKonsens KEVIN müssen. Und da herrscht in der Branche. Vor alsieht es in der Reisebranche SHEEHAN (rechts) und lem laut den FMonline, aber auch im stationären CG-Experten ziemlich Meyer-Werft-Chef Vermau aus. Wohlgetrieb werden die Informations Bernhard Meyer -, Wahl- und merkt – was die Positionierun Bewertungsm g der einzeldrücken die öglichkeiten immer diffenen Marken angeht, nicht deren Produkte. renzierter. Startknopf.Marken können und müssen Bei Meyer Allzu oft fehle den Marken hier das Versprekünftig werden neben deutlich der bessere Orientierung chen des „Wonderland Berater s“. Escape noch drei geben. LARS weitere Schiffe fürblegespräch Im fvw-Roundta LAMMERS: (siehe fvw Norwegian „ zu nah am Cruise 14/14) sagte Manfred TOURISTIK BRAUCHT MEHR Klaus, GeschäftsfühProdukt“ rerLine dergebaut. Münchner Digitalagentu LIEBE ZUM DETAIL r Plan.Net, die unter anderem für UnterLufthansa arbeitet: r ist der aktuelle Natürlich kann man die Tourismusindus- US-Dolla „Je unpersönlicher der RelaBuchungsweg durch von Airbnb. In trie nicht eins zu eins mit der Konsumgü- nehmenwert die Digitalisierung wird, und Uber ist das desto wichtiger terindustrie gleichsetzen. tion zu Priceline Vertriebs- und wird es, dass die Marken zu Veranstaleine persönliche Margensystematiken sind wenig, in Relation Beziehung der in beiden Branihren Kunden aufbauen.“ ist gut dreimal nach zu jüngschen komplett verschieden. tern nicht. Airbnb US-Dollar werden Was liegt näher, Auch die InThomas Cook. Pushh-Chef novationsprozesse und rhöhung für Uberals sich einmal bei Marmehr wert als -tempi sind völlig ten Kapitalekenexperten - der in Sachen aus einer MARC Transfer ene andere. MarDoch umstritt die Zielgruppen SCHWIEGER: fällig. Der kenführung anspruchsvo viel be- sind nahezu sich llsten Branchen, Euro lässt identisch: mehr als „weniger ist damit Sowohl Konsumgüte it 70 Mrd. Anbieter istder Konsumgütetrbranche, der Umsatz r- als auch mehr“ umzuhören? Reiseindustri bewerte wie Es ist mehreals sprechen wegen. grundsätzlich die Martin Pahnke, Marc vierfach so teuer r der Schwieger und breiteReiseveranstalte Und die der deutschen Masse an. Lars Lammers sind Chefs die TUI AG. Und es wäreDigitalisierung der Hamburger Jahre. stellt beide Branchen im Sinne des Agentur Pahnke Markenmach vergangenen drei wachhmenswert von erei und senden E-Commerce und der weiter fragderen Digitalschwester der aktuelle Unterne n Pushh. Beide mentierenden und Airbnb. Kommunkationskanäle Agenturen sind auf Fast Mehr als 17 Millione Priceline, Uber vor KapitaliMoving ConsuBriSpitzenähnlich e große Herausforderungen. mer Goods (FMCG), also Unterkünfte hat Nur in der Kategori in eine Konsumgüter, elt, Die Agentur wurde 1989 lässt sich das Trio spezialisiert und betreuen an Chesky vermitt sierung rt in Hamdominie mit mehr als WAS ALSO KÖNNEN StuPriceline burg gegründet. Über 130 TOURISTIKER in Sachen 130 Mitarbeitern Marken seit er 2008 als Schublade pressen. Mitartrieb, wie Toffifee, Markenführ ung Hotelver globalen beiter arbeiten für rund von den den Knoppers und Crunchips FMCG-Profis Jahren dent Airbnb gegrünseit lernen? 50 Marken Boo(siehe Kasten). Töchter Kurzseiner gefasst: für mehr als 40 Länder mit wenigen Mehr Liebe zum DeDie Pahnke Markenmach allem Dank ist vortail einem Es ist eine der erei steht für so hat. det weltweit und zum weniger der Mediavolumen von etwa Hingabe zur alles verund Agoda bekannte Claims wie „Merci, Zahlen, die 200 Milli09 king.com dass es Dich sprechendeneisebüro aufgestiegen. halbwegs harten onen Euro. Kunden wie Storck gibt”, „Mann, sind die Online-R Vielfalt. Martin Pahnke bekannt gibt. größten Dickmann” und Jahren nennt das die smarte US-Boy vor zweieiner „Heuristik (Werther’s Original, Toffifee, „Meica macht das Würstchen”. Marke“ und des US-Unternehmit Kayak, einen Merci, Undmeint NeuerDie Popularität damit, dass gekaufte Knoppers) , Meica (Bratmaxe, einengut ärkten lässt positionierte den Rücklagen aus Marke an den Finanzm Boomdas n den Verbraucher Deutschländer), Lorenz O Travis KaDAS URTEIL DESUber-CE die Entschei- mens ableiten. Eher dominiert Priceline (Crunchips, TRIOS über die Markenwerb, dung für oder gegen sich daran kaum l, Chipsletten, NicNac’s) und der Schrewelt in der Reisbranche lanick ist t Metasearch. ein Produkt so leicht ellungsmerkma Zott ist so ernüchternd Segmen und schnell ung schon das Alleinst boomenden hiedmachen müsse. möglich (Monte, Jogolé) betreut die wie erhellend. Agenturgrün Untersc denwie cken der Taxi-Inn im Markenmacht Das Airbnb der Martin lan„Es sich geht noch der nicht darum, dass macherei seit mehr als 15 Airbnbden Pahnke: „Mein persönlicher Leuten wirkelt hat. Ähnlich und der Liebling Jahren. sind Uber und Soweit Blick auf lich alles, was mein ance beider Hotelmarkt entwick rs steht Produkt ristische Marken Investo Perform ren. In 70 toukann, zu bedie Über ist ein ziemlicher nicht. so Pahnke. geweisen“, e Sumpf. gewie Uber bei Transfe Economy, Martin Pahnke ist seit 1998 „Ich. Schwarz habe aber das Es gibt da nichts, woran wenig bekannt it ist die 2009hängen InhaStart-up Gefühl,ist t für die Sharing dass sich viele Städten weltwe mein Herz Benefi Ihr ber bisAirbnb und Veranstalter rm Geschäftsführ te. würde.“ nicht. und er der Agenr-Plattfo r Angebo schreiben sie Destinatione Zahlen ggründete Transfe n inzwischen so breit tur, Lars Lammers Geschäftsleite für das Teilen privatehat Airbnb und BeBemerkensw positiZuwächse in Marktse ert Popular ist dieseität r Uber Aussageweil onieren, sind rasante aktiv. Die dass sie nur noch haben: Markenberatung. Marc Schwieger Und anders als fkommunizier dochlang eben jenicht, weil sich Pahnke en die sie selbst geprägt Privatunterkün it wächst rasant, damit als können: menten, Umsonst kannthe ist Geschäftsführer der Digitalist es kälter-Dienstgesein Portfolio von mit kommerzirelativ ahnungsloser potenzieller immer wieder ung von Transfer als draußen.“ Harte Reisedie Vermittl Worte, sich das Start-up die sein Kollege schwesteragentur Pushh. Unter-Marc ten nur sehr zaghaft tzen muss. sowie von privaten kombiniert. Auch Schwieger leistungenein wenigam gen Verbote durchse werden konnrelativiert: ellen Angeboten Kapitalmarkt „Nast weshalb Uber künften. Das kommt DR Dauerhaft gebrem das ist ein Grund, t ist. iger Gewinn. Im Gegenfvw1914 bewerte besser an als kurzfrist Uber bislang nicht.
ARDÄRE
Quelle: Norwegian Cruise Line
Die Priceline Group gloMILLIARDENAUFTRÄGE 100 BEI hat seit 2012 die im MEYER WERFT bale Pole-Position E-Com04 Dienstsitz in Miami, der sich gern Die Agentur Pahnke Markenm touristischenDarren als Self01 02 03 Der charismatische Norwegian-Che 12 acherei merce.10CEO 11 f hat made Man bezeichnet, Millionen. 09 08 berät 07 nicht nur die Profitabilität 90 Markena 06 die Anleger mit 2014 05 rtikel-Ku der Reederei verwöh nden, 04 wientStorck, „Verdienen“ ist in diesem Fall der Huston 03 traumhafrichti01 02 Zott erhöht, er hat auch das Vertrauen 12 Wachstum, einer oder Lorenz. Ihr Rat 10 der Fistetem ge Ausdruck, da sind sich auch seine ma in an dievon zuletzt 30 :Prozent Touristik Mit2013 nanzmärkte gewonnen. Das belegt lte“ Konjunkturkli ten Renditewird „gefüh das auch arbeiter sicher. Finanzmann Sheehan Stärker Rücklage, die ist, der t der fokussie t in en gekehr ren Prozen – und das ehrgeizige Investitionsprogramm, zurück die an dieimmer und Milliard in 30 t nieder: wieder Zukunf das e der Deutschen wurde 2008, als der Finanzinvestor Destinat UnterneNhmen Apol+ Partner dasTUNGE r die Buchungslaun ion „Wonder sich der Kreuzfahrer für die nächsten in den ERWAR land“ Weil seit Juli Quelle: Dr. Fried finden. r und größere Jahlo die Mehrheit an der US-Reederei schläg t sich auch den Erwerb kleinere rt. vom re vorgenommen hat. Nach den kurz üros besser. Das den Reiseb aufGenting-Konzern in Hongkong übernahm, August Nachfrage. Unternehmen investie es ist eng eine steigende ber folgenden Norwegian-Kre einander Pricelin Septem ten glauben an 10,1 Die wahre Erfolg an die Spitze des Unternehmens Befraguzern radikalen Umgeschickt Oktobe r 7,8 Breakaway und Getaway wurden bei der verknüpft mit einem und hat es gewaltig auf Spur gebracht. r n Geschäftsmozembe Un- Novem ber/De Meyer Werft bau des einstige die nächsten Schiffe der 8,1 stand ter seiner Ägide hat sich Norwegian ng 68 – zu- Januar/ dells. Zur Gründu Februar Breakaway-plus -Klasse mit einer Kapazigenannte Bidding mindest was die Gästezahl von 1,9 Priceline für so Millio- März/A priljeweils 4200 Passagieren tät von nannten den beModelle. Kunden Priceline sorgte Später Preis für ein Hotel, . Kaufmänbürospiegel
and Vorbuchungsst
31
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2,6
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Last-Minute holt Sommer aus dem Norwegian Cruise LineKelle kauftr.vier neue Schiffe und zwei neue Marken. Doch CEO Sheehan hat noch nicht genug.
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Publisher‘s Details
Umsatz (in Mrd. US-Dollar)
➔
REISEBÜRO VERANSTALTER FLUG
Chief Operating Officer TUI Deutschland
TAG_1
35
WO LIEGT WONDERLAND ?
FOTOS: NCL (3), OCEANIA; SEVEN
OLIVER DÖRSCHUCK
M&M
Stetiges Wachstum
M
Pahnke Markenmacherei
05
06
07
08
105,5 Geschäftlage: Stimmung: 102,9 Erwartung: 100,5
AIRBNB
HOTEL
T, GETTY IMAGES,
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SEAS CRUISES
TOURISTIK
FOTOS: XXXXXXXXXX
U&M U&M
www.fvw.de
3.
2.
-18% te
anzmärkte glauben
an
noch teurer
3
No. 43 effective Jan. 1, 2015
fvw
fvw – the leading B2B magazine for decision makers and entrepreneuers in tourism and mobility 91% of our readers say that
“fvw is the leading magazine in the tourism industry”. Journalistic quality, expertise and independence form the basis of our success.
26,851 copies – the by far highest paid circulation among travel trade magazines. Source: fvw Structure Analysis 2013 d.core GmbH, IVW 2/2014
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
4
Media Profile
fvw – the leading B2B magazine for tourism and mobility As premier trade magazine fvw enjoys an excellent media and professional reputation and is firmly established among readers as opinion-forming medium. fvw brings together people and markets, puts developments into context and serves decision makers as compass when setting the course for their business. With 4.1 readers per issue fvw is one of the most-read trade journals in the industry. It provides every other Friday a concise summary of current developments and the key business news for the market. fvw stands for reliable and objective journalism with a maximum of in-depth information and a wide range of topics presented in an appealing magazine-style design. fvw owes its remarkable importance to an average of 119,450 readers.
Editorial concept and target group Through fvw you are able to reach out to all relevant decision makers for the magazine‘s analyses, reports and commentaries have made it an important driving force throughout all areas of the tourism industry. Some 60% of fvw readers work in tour operating or travel sales, many of them at decision making and/or management levels. Themed supplements and regular series in fvw provide great practical orientation and best practice support for sales staff. In fact, fvw is one of the most widely read trade journals among the target groups “decision makers” and “sales and distribution” in the tour operator and travel agency segment. With an average of 19,673 subscription copies sold per month fvw proves its market leadership and expertise. Sources: Total circulation IVW 2/2014/4.1 readers per issue and subscription copies sold; fvw Structure Analysis 2013 d.core GmbH
. . DECIDING. EXCELLING. KNOWING.
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5
No. 43 effective Jan. 1, 2015
Print Product Line
fvw Dossiers – market analyses for those who want to know more
h ist nter-
fvw Dossiers serve as indispensable work of reference for the tourism industry. They present figures, analyses and assessments for the market segments holiday resorts, German travel sales & distribution and German tour operators.
ren. Ende in
fvw Dossiers enjoy long use, considerable reading times and a high level of awareness: n 84% of fvw readers know the fvw Dossiers.
“Better Selling” – destination facts in a nutshell fvw magazine‘s counter series highlights one particular destination per issue through a double-page (or larger) spread, covering all relevant facts both from a business and a cultural point of view. This unique mix makes the destination specials a valuable sales and counseling aid for all travel agencies.
Die weratio-
66% of readers in travel sales state they refer to “Better Selling” on a frequent basis, which confirms the specials as particularly high-impact advertising environment within fvw magazine.
Halt-
Source: fvw Structure Analysis 2013 d.core GmbH
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
6
Produktfamilie Online – Overview Print fvw.de
. . DECIDING. EXCELLING. KNOWING.
.
fvw.de – at the heart of the industry, 24/7 The leading travel and tourism news portal features all the latest key information from the industry. It reflects the high journalistic quality and reputation that readers know fvw magazine for. A paid-content area on fvw.de guarantees advertisers a prime target group and high user retention n 81% of users also frequently read fvw in print. The portal‘s recommendation rate is at an outstanding n 97%.
Facts and figures fvw.de n
45,187 registered users
n
Avg. of 535,000 page impressions per month on average
n
15,000 newsletter subscribers for fvw AM MORGEN
n
14,500 for fvw NEWSLINE
n
Avg. of 1,900 fvw app users
For further details on users and a wide choice of further options, please refer to our Online 2015 rate card and/or the FVW Media Group’s online media package available at www.fvw-medien.de. Sources: fvw Structure Analysis 2013 d.core GmbH; Webtrekk ø PIs p.m. 8/2013–7/2014; registered users: status July 2014; newsletter recipients: in-house statistics, status July 2014
Two daily newsletters (fvw AM MORGEN and fvw NEWSLINE), the fvw e-paper, and fvw‘s iPad and smartphone apps provide the reader with news updates at any given time and place.
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No. 43 effective Jan. 1, 2015
Job Market – Overview Print & Online
The great career exchange for the tourism industry – in print & online fvw magazine offers you in print and online one of the largest job markets in the tourism industry. As HR officer you are able to specifically target your future staff members – from travel executives and product managers to directors. Through fvw‘s classified ads section you will find just the right candidate to quickly and efficiently fill your job openings. Facts & figures fvw Job Market n 19,673 subscribers and 119,450 readers per issue n More than 5,500 Job Market newsletter subscribers n Avg. of 176,500 page impressions per month Thanks to our express service your job ad will appear within 24 hours on www.stellenmarkt.fvw.de. Tourism Jobs & Careers Guide Qualified junior staff is elementary for your company‘s future. The annual Tourism Jobs & Careers Guide provides you with access to tomorrow‘s specialists and leaders. Present your firm as potential employer and the benefits it has to offer. If you are a college/university or a training company, you are able to list your education and training options. n Further information: http://go.fvw.de/juk n Contact: Isa Spormann, ph. +49 40 41448-550,
[email protected] For more performance indicators and advertising options, please refer to the FVW Media Group‘s rate card Job Market 2015 and/or go to go.fvw.de/stellenmarkt. Sources: Total circulation IVW 2/2014/4.1 readers per issue and subscription copies; Webtrekk ø PIs p.m. 8/2013– 7/2014; newsletter recipients: in-house statistics, status July 2014 Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
8
Circulation
. . DECIDING. EXCELLING. KNOWING.
Facts & figures fvw
Subscriptions compared
Total distributed circulation 29,134
fvw
Total copies sold
26,851
TravelTalk
4,133
Subscription copies
19,673
touristik aktuell
6,956
Travel One
fvw circulation figures are IVW-audited.
Figures based on IVW 2nd quarter 2014 audit report.
Publisher‘s note: fvw is primarily distributed on a subscription basis and is also available at select retail outlets. .
19,673
948 Source: IVW 2/2014
Cost per thousand by comparing
fvw
498.14 €
touristik aktuell
977.57 €
TravelTalk
1,911.44 €
Travel One
7,120.25 € Source: IVW 2/2014, on basis of ad rates 2014
.
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No. 43 effective Jan. 1, 2015
Reader Profile fvw – the entire tourism industry right at your hands! Readers by industry segment: Gender:
59% female 41% male
Travel sales
47%
Tour operator
15%
Age:
Other
14%
Age 30 or under
13%
Airport/airline
6%
Age 30–39
23%
Tourist office
5%
Age 40–49
27%
Hotel industry
5%
Age 50–59
26%
PR agency
3%
Age 60 or over
10%
Business travel
2%
Travel technology
2%
Education:
Cruise travel/ cruise ship company
1%
College/university/technical college
50%
High-school diploma
33%
Car rental
1%
Incoming agency
Secondary school (no high-school diploma)
15%
1%
Insurance
Junior high school
2%
1%
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Source: fvw Structure Analysis 2013 d.core GmbH Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
10
Reader Profile
. . DECIDING. EXCELLING. KNOWING.
.
Decision makers read fvw! Job positions:
66% of readers 66% Decision maker 34% Other positions
hold a management position.
91% of readers say: Decision maker*
66%
Employee
14%
Travel agent
12%
Trainee, student, intern
4%
Other
2%
*Decision makers: Office manager, corporate management, department head, independent business owner
fvw is competent and the leading trade magazine in tourism.
Avg. reading time: 78 minutes
Avg. no. of readers per issue: 4.1 readers
11
No. 43 effective Jan. 1, 2015
Reader Profile News, cover story, destination & product or enterprises & markets: fvw demonstrates relevance! 4 out of 5 readers confirm that fvw articles are highly relevant: News
83%
Cover story
81%
Destination & product
79%
Enterprises & markets
78%
Above-average reading intensity: 71% of readers browse through and read the magazine front to back.
Sources of information for tourism news: Trade journals are by far the most frequently used medium for tourism news! Trade journals
30%
Tour operator intranet sites
21%
Provider intranet sites
14%
Travel agency intranet sites
12% Source: fvw Structure Analysis 2013 d.core GmbH
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
12 Month January
Publication Schedule Issue no.
Date of Ad & materials publication close
. . DECIDING. EXCELLING. KNOWING.
Topics
Counter series “Better Selling”
Section “Management & Careers”
Turkey Club holidays
1/15
Jan. 02
15 Dec. 14
2/15
Jan. 16
Jan. 05
Airlines and airports Cruise travel Insurance Family holidays
3/15
Jan. 30
Jan. 19
River cruises Rail travel, long-haul bus travel Tourism marketing Preview: ITB Spain
4/15
Feb. 13
Feb. 02
Portugal England, Scotland, Ireland Ferries Self-drive holidays Greece
Croatia
5/15
Feb. 27
Feb. 05
Special issue: ITB (Berlin, March 4–8) Egypt Hotels and resorts Asia (Japan, Korea, Taiwan) Mongolia Germany
Cape Verde Islands
March 04 March 05 March 06 March 07 March 08
Feb. 05
Official ITB Dailies – Daily for trade visitors Daily for trade visitors Daily for trade visitors Daily for consumers Daily for consumers
Honeymoon travel/once-in-a-lifetime travel experiences
February
March Daily I Daily II Daily III Daily IV Daily V
.
Leipzig
Mobile travel sales
April
Issue no.
Date of Ad & materials publication close
Media Profile Overviews
Counter series “Better Selling”
6/15
March 13 March 02
ITB summary report Car rental Gulf States Indian Ocean (Mauritius, Seychelles, Maldives, La Réunion) Austria, Switzerland
7/15
March 27
March 16
Soft adventure travel France Asia (South-East Asia) US, Canada Eastern Europe
Marocco
8/15
April 10
March 26
Airlines and airports Spain Business travel Tunisia Holiday homes/apartments, B&B
Singapore
9/15
April 24
April 13
Ad/materials close: March 31 May
Topics
Turkey City breaks Nordic countries Active and sports holidays Dossier: Holiday resorts
10/15
May 08
April 27
Cruise travel Travel technology, e-commerce Italy, Malta Diving holidays Cyprus
11/15
May 22
May 08
BeNeLux Asia (China, Hong Kong, Macao, Shanghai) Study tours Youth travel
Circulation Reader Profile Publication Schedule
Section “Management & Careers”
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
Upgrading: Master‘s degree
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
Subject to change!
Month
14 Month
Publication Schedule Issue no.
June
12/15
Date of Ad & materials publication close
June 05
June 22
Ad/materials close: May 12
July
September
Topics
Counter series “Better Selling”
June 19
June 08
Israel, Jordan Fall industry events US Hotels and resorts
14/15
July 03
June 22
Cruise travel Round-the-world Musicals n Special supplement: Cruise travel
Oman
Careers and trainings
n
15/15
July 17
July 06
Airlines and airports River cruises The Caribbean
16/15
July 31
July 20
Bus travel India, Sri Lanka Winter programs/catalogs
17/15
Aug. 14
Aug. 03
Southern Africa Asia (incl. Pacific region) The Caribbean (Dom. Republic, Jamaica, Cuba)
18/15
Aug. 28
Aug. 17
Rail travel Egypt Long-haul travel
19/15
Sep. 11
Aug. 31
Travel technology, IT Preview: fvw Kongress Spain (Canary Islands) Central America
Employer study
Mexico
Qatar
.
Section “Management & Careers”
Insurance The Mediterranean Group travel Dossier: German travel sales & distribution
13/15
May 20/June 03
August
. . DECIDING. EXCELLING. KNOWING.
Issue no.
October
Date of Ad & materials publication close
December
Sep. 25
Sep. 14
Asia (South-East Asia) Winter sports South America Gulf states
21/15
Oct. 09
Sep. 28
Airlines and airports Travel agency chains and co-operations Corporate travel Indian Ocean (Mauritius, Seychelles, Maldives, La Réunion) Golf travel n Special supplement: Golf travel n
22/15
Oct. 23
Oct. 12
23/15
Nov. 06
Oct. 26.
US, Canada Turkey Insurance Preview: DRV convention (Lisbon, Nov. 19–21)
24/15
Nov. 20
Nov. 09
Australia, New Zealand, South Seas Club holidays Study tours Summer programs/catalogs
25/15
Dec. 04
Nov. 23
Egypt, Red Sea Luxury travel Medical travel
26/15
Dec. 18
Dec. 07
Car rental City breaks Events 2016 Dossier: German tour operators
Ad/materials close: November 27 Media Profile Overviews
Counter series “Better Selling”
20/15
Aug. 26/Sep. 09
November
Topics
Circulation Reader Profile Publication Schedule
Section “Management & Careers”
Job opportunities: tour operators
Cruises Spain Hotels and resorts Sustainable tourism Trade shows
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
Subject to change!
Month
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
16
Ad Formats & Rates
. . DECIDING. EXCELLING. KNOWING.
No.
1 S 402 x 236 mm A 440 x 280 mm
71 S 189 x 74 mm A 220 x 93 mm
8 S 57 x 236 mm A 76 x 280 mm
2
3
4
5
6
S 189 x 236 mm A 220 x 280 mm
S 122 x 236 mm A 141 x 280 mm
S 90 x 236 mm A 109 x 280 mm
S 189 x 116 mm A 220 x 135 mm
S 122 x 192 mm A 141 x 211 mm
9 S 122 x 131 mm A 141 x 150 mm
10 S 189 x 54 mm A 220 x 73 mm
n
The ad formats for fvw, TravelTalk and BizTravel are equal.
n
Ad design available through fvw at extra cost.
n
For bleed advertisements add 3 mm edge trim.
12
11 S 122 x 90 mm A 141 x 109 mm
S 57 x 116 mm A 76 x 135 mm
13 S 122 x 54 mm A 141 x 73 mm
S = type area A = trim size Width x height in
Size
Rate €
1
2/1 page
15,300.–
2
1/1 page
9,900.–
3
2/3 page
7,900.–
4–6
1/2 page
6,800.–
7–9
1/3 page
5,300.–
10 – 11 1/4 page
3,900.–
12 – 13 1/6 page
2,000.–
Frequency discount
Percent
3x 6x 9x 12 x 15 x 18 x 21 x
7% 10% 13% 16% 18% 19% 20%
Advertorials These paid-for advertising pages are presented in an editorial format and are individually designed based on your requirements. They offer a perfect opportunity to communicate marketing information to readers beyond traditional ads. The advertorial uses a typeface and layout that is distinctly different from the magazine‘s style and design. n n
All rates include copy-writing and layout. Benefit from our online media to generate additional exposure for your advertorial on fvw.de.
.
Advertorials
Rate €
1 page
10,800.–
2 pages
16,200.–
4 pages
21,900.–
6 pages
25,800.–
17
No. 43 effective Jan. 1, 2015
Ad Specials
Loose inserts
A binding sample (or at least a dummy) including size and weight specifications must be provided to the publisher. Loose inserts, bound inserts and tip-ons are distributed with the care customary to business.
Min. size: 105 mm x 148 mm Max. size: 210 mm x 276 mm Split-run advertising with geographical or mechanical split upon request, based on availability. Minimum circulation: 5,000; Surcharge: € 1,500
Bound inserts
Weight
Rate € per 1,000 copies
Up to 25 g
310.–
Up to 50 g
340.– Rates for inserts exceeding 50 g upon request
Size: 220 x 280 mm + 10 mm head trim + 3 mm edge and foot trim Alternative sizes upon request. Please make sure to contact us before having your inserts printed/shipped.
Page volume
Tip-on
(incl. full-page carrier ad) Size: Postcard 148 x 105 mm Alternative tip-on formats upon request. n
Booking deadline: One week prior to ad close.
n
Delivery: By ad close directly to the printer; quantity: on request.
n
Design, production and printing available through fvw at extra cost.
n
Loose inserts, bound inserts and tip-ons are not eligible for discounts but commissionable.
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
Rate € preprinted bound inserts delivered to our printing house
4 pages
13,200.–
8 pages
15,200.–
12 pages
18,000.–
Form
Rate € preprinted tip-ons delivered to our printing house
Postcard
13,200.–
CD
14,500.–
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
18
Ad Specials
Booklet*
105 x 148 mm
(to be supplied)
Title page
. . DECIDING. EXCELLING. KNOWING.
Rate €
Gatefolder* 2 x 105
27,400.–
Rate €
Advertising space:
2/1 page (431 x 280 mm) plus 1/1 page (214 x 280 mm)
148
Inside magazine (incl. full-page carrier ad) 17,900.–
.
280
214
20,900.–
217
0
22
Multi-page ad* (magazine opening) Rate € 4/1 page (220 x 280 mm)
Gatefolder plus page 3*
280
Rate €
Title page
23,200.–
280
Advertising space:
26,200.–
Belly band* 500 x 50 mm
Rate €
500 50
2/1 page (431 x 280 mm) plus 2 x 1/1 page (214 x 280 mm)
31,000.–
1/2-page cover wrap*
Rate €
214 217
22
0
Advertising space:
n
For details on our ad specials see: fvw-medien.com/media
n
Rates include printing and paper cost (does not apply for booklets).
n
Design, production and printing available through fvw at extra cost.
n
Ad specials are not eligible for discounts but commissionable.
n
For bleed advertisements add 3 mm edge trim.
1 x 1/2 page (110 x 216 mm) 3 x 1/2 page (110 x 280 mm) plus back outside cover ad (220 x 280 mm)
280
27,400.–
*Limited availability per issue due to mechanical requirements.
110
19
No. 43 effective Jan. 1, 2015
Supplements: Cruises and Golf
Special cruise and golf travel supplements Our themed supplements are designed as sales aid and source of information about all the latest news and trends. They also verifiably enjoy long-term use in the market. The supplements are distributed with fvw and TravelTalk and have a total distributed circulation of 60,087 copies. Your advertorial as part of a themed supplement: Our central editorial department not only provides its expertise, but is also responsible for structural design and layout. This makes your advertorial a perfect, capturing advertising format – an indispensable marketing tool to effectively showcase your product information. n 76% of readers are interested /very interested in themed supplements (in travel sales that share totals 81% ) Source: fvw Structure Analysis 2013 d.core GmbH
Media Profile Overviews
n
Cruise travel supplement
fvw 14
on sale July 03
AC May 20/MC June 03
n
Golf travel supplement
fvw 21
on sale Oct. 09
AC Aug. 26/MC Sep. 09
Page volume
Size
24 page
210 x 276 mm
Circulation Reader Profile Publication Schedule
Format
Rate €
1/1 page
7,300.–
IFC/BC
8,300.–
2/1 advertorial
9,500.–
4/1 advertorial
13,700.–
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
20
Counter Infos/Promotional Inserts
. . DECIDING. EXCELLING. KNOWING.
Counter Infos Counter Infos are one of fvw‘s most renowned inserts supplying first-rate destination know-how for the sales force. Key information for travel agents, practical sales advice and sound knowledge are presented on your behalf in an editorial format specifically in order that travel agents will refer to them and keep them on file as sales tool. An additional digital version on fvw.de and TravelTalk.de provides those users with a copy of Counter Info who don‘t have a printed version at hand. Promotional Inserts Promotional Inserts are the product of choice if you are looking for a tailor-made insert, written and designed based on your specifications and featuring your corporate look and feel. Your Counter Info or promotional insert includes FVW Media‘s all-inclusive service: We provide layout, copy-writing, production, printing and distribution.
Page volume
n
Size (min.– max. W x min.–max. H)
Rate € CI
Rate € PI
8 pages
105 – 210 x 148 – 276 mm
20,300.–
23,400.–
12 pages
105 – 210 x 148 – 276 mm
25,000.–
28,700.–
16 pages
105 – 210 x 148 – 276 mm
29,000.–
33,400.–
24 pages
105 – 210 x 148 – 276 mm
37,000.–
42,700.–
According to § 3.5 UWG, Counter Infos/promotional inserts must be clearly marked with the term “advertisement”.
.
21
No. 43 effective Jan. 1, 2015
Technical Requirements
Magazine format 220 mm width x 280 mm hight
Naming convention 1. Abbreviated magazine title (fvw) 2. Issue number (NOYY) 3. Advertiser‘s name (companyXYZ), e.g. “fvw_0115_advertisersname.pdf”
Type area
189 mm width x 236 mm hight
Bleed
Due to varying page content, text elements or images running into bleed must allow at least 8 mm from the trim. For bleed advertisements add 3 mm edge trim.
File formats
Please make sure to include all required fonts and image files.
Printing
Rotary offset with heatset drying
Standard format
PDF 1.3 (PDF/X-3:2002)
Screen
60 lines per cm
Alternative formats
Mac compatible digital files only Adobe CS3 – CS5.5 (Indesign, IIlustrator, Photoshop)
Color composition
Inside pages: Rotary offset – PSO LWC Improved (Fogra 45L) Outside cover: Sheet-set offset – ISOcoatedv2-39L
Resolution
300 DPI
E-mail ftp-Server
[email protected] (max. 20 MB) Host: ftp.fvw-medien.de User ID: fvw_produktion, Passwort: produktion1001
Proof
Kindly supply color print-outs or proofs with your
digital files.
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
Artwork
Available at extra cost, based on client’s specifications.
Contact production Ph. +49 40 41448-500, Fax +49 40 41448-689 Contact Ad sales
Ph. +49 41448-844, Fax +49 40 41448-899
[email protected]
Delivery adress for artwork
FVW Medien GmbH, Produktion, P.O. Box 70 06 29, 22006 Hamburg, Germany
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
22
ITB Dailies
fvw‘s official ITB Dailies – reaching all show visitors! – March 04–08, 2015 in Berlin
Target group fvw Dailies 1–3:
fvw‘s official trade show paper for B2B and B2C:
114,000 trade visitors (61% German, 39% international)
n
is objective, competent and offers high-quality journalism through 25 German and international trade editors writing about the industry.
n
has been covering the event live for over 14 years with all the latest top news, well-founded background reports and trends from the show.
n
is unique: fvw Dailies are the only ITB Daily published in German and English.
n
offers a wide reach: 25,000 copies per issue are handed out to all exhibitors, at all ITB fairground entrances and at Berlin‘s top 50 business hotels.
n
covers all target groups: Dailies no. 1–3 address German and international trade visitors. Dailies no. 4–5 – fvw‘s Messe Guide – on Saturday and Sunday are aimed.
fvw Dailies 1–3:
fvw Dailies 4–5:
Publication date Ad close:
March 04–06, 2015 Publication date Ad close: Feb. 05, 2015
Source: Exhibitors‘ and trade visitors‘ survey ITB 2014
March 07–08, 2015 Feb. 05, 2015
Target group fvw Dailies 4 –5: 60,000 consumer (more than 92% German-speaking)
23
No. 43 gültig effective ab 01.01.2014 Jan. 1, 2015 Nr. 42
Anzeigenformate ITB Dailies und Preise Trade visitors by line of business
Media Profile Overviews
Participants 2014
Tour operator
27.3%
at the world‘s largest tourism fair in Berlin:
Travel agency
18.6%
n
Hotel industry
8.8%
Publisher/media
7.5%
PR/consulting/ad agency
5.9%
Tourist organization
5.0%
Research/education
4.5%
Tourism associations
4.4%
Travel technology/information and reservation systems
4.4%
Transportation
3.7%
Business Travel
3.4%
n
61% are German trade visitors
Trade show/congress & meeting organizers
2.0%
n
39% are international trade visitors
Other
20.1%
n
Circulation Ad Formats & Rates Supplements Komplette durch fvw gegen Aufpreis möglich. Reader ProfileGestaltung Advertorials CI/Promotional Inserts Publication Schedule
Ad Specials
Technical Requirements
174,000 visitors total, including 114,000 trade visitors
n
11,000 exhibitors from 189 countries
n
Half of all trade visitors have managerial responsibility
Visitors 2014
national
international
Source: Exhibitors‘ and trade visitors‘ survey ITB 2014
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
ITB Dailies
. . DECIDING. EXCELLING. KNOWING.
.
Exhibitors by country of origin n
70.1% of exhibitors are from other countries
n
29.9% of exhibitors are from Germany
Exhibitors by line of business Tourist organization
22.8%
Tour operator
20.9%
Hotel business
20.4%
Tourism associations
10.6%
Travel technology/information & reservation systems
8.5%
Transportation
8.2%
Corporate travel
7.8%
Research/ education
5.4%
Business travel
4.5%
Source: Exhibitors‘ and trade visitors‘ survey ITB 2014
Image copyright: Messe Berlin, Christian Wyrwa
24
23 25
No. 43 gültig effective ab 01.01.2014 Jan. 1, 2015 Nr. 42
Anzeigenformate ITB Dailies und Preise No.
1
2
3
4
S 229 x 325 mm A 260 x 365 mm
S 125 x 325 mm A 170 x 365 mm
S 106 x 325 mm A 124 x 365 mm
S 229 x 165 mm A 260 x 180 mm
Size
Rate €
1
1/1 page
6,900.–
2
2/3 page
5,600.–
3–4
1/2 page
4,500.–
5–6
1/3 page
3,900.–
7–9
1/4 page
3,300.–
Package
51
6
7
8
9
S 229 x 103 mm A 260 x 118 mm
S 65 x 325 mm A 83 x 365 mm
S 229 x 72,5 mm A 260 x 87,5 mm
S 106 x 165 mm A 124 x 180 mm
S 43 x 325 mm A 61 x 365 mm
n
Ad design and artwork available through fvw at extra cost.
n
Elements running into bleed must allow at least 8 mm from the trim.
n
For bleed advertisements add 3 mm edge trim.
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
Discount
ITB Daily All Inclusive Package (5 issues)
30%
ITB Daily Trade Package (3 issues)
20%
ITB Daily Traveler Package (2 issues)
15%
S = type area A = trim size Width x height in mm
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
Ad on title page foot S 229 x 72.5 mm A 260 x 87.5 mm Title page de: € 5,800.– Title page eng: € 5,800.–
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
26
fvw Workshop
. . DECIDING. EXCELLING. KNOWING.
.
Preisliste Nr. 42 ab 01. 01. 2014 The exclusive destination marketing event fvw Workshops are custom-made premium events for international destinations that are looking to position themselves in the German market. During the Workshop some 40 leading German tour operators, a delegation of select travel agents and representatives from tourism authorities and associations meet to jointly discuss and develop at the destination new marketing strategies and visions to effectively establish the product in the German market.
Image copyright: Christian Wyrwa, Christian Stelling
The typically four-day event very much lives through pro-active exchange and also has educational character. Comprehensive editorial coverage in fvw (print and online) reaches around 130,000 readers from the German travel and tourism industry.
Services provided by FVW Media Group n
Workshop organization and event program coordination jointly with the destination
n
Comprehensive announcement and event coverage in fvw plus additional articles and an image gallery on fvw.de
n
Editors of fvw exclusively attend and moderate the panel discussions; a photographer is assigned to cover the event
The number of fvw Workshops is limited to 3–4 events annually. Timing as agreed with the client, based on availability. Rates upon request. Source: fvw Structure Analysis 2013 d.core GmbH
27
No. 43 effective Jan. 1, 2015
fvw Fam Trip
The exclusive travel agent familiarization tour Our Fam Trips are designed to offer travel agency staff comprehensive information about a destination, its hotels and other tourism products. Adding to this are personal experience and emotions which help deepen the newly gained knowledge and create a significantly stronger impact. We help you pick the right agents for your Fam Trip and assist you with the organizational work prior to the visit.
Inclusive services
Image copyright: Mike Liem, Christian Wyrwa
An assigned editor and a photographer join the trip in order to provide comprehensive coverage in print and online. Benefit from our media’s editorial competence and multiplying effect in order to present impressions from the tour to an even greater audience.
Cost €
n Recruiting of participants and coordination n Assigned editor and photographer joining
the tour for
up to 6 days n Live online coverage n 4-page advertorial in one issue of fvw
35,800.–
Please contact us at ph. +49 40 41448-844 for further information and/or an individual offer.
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
28
fvw Kongress
. . DECIDING. EXCELLING. KNOWING.
fvw Kongress – the leading event in travel and tourism
Participants
n
The number one industry event in Germany, attended by some 2,700 top-level decision makers and opinion leaders from the tourism industry. For 16 years the leading B2B trade convention and industry meeting point in tourism, travel technology and mobility.
1,200 1,500
.
Convention attendees Trade visitors
n
n
Travel and tourism experts present creative and efficient concepts plus new views and ideas that lead to vivid discussions. It offers food for thought for your own strategies and approaches – for your business and your future in the industry.
Focus on decision makers and opinion leaders Most visitors are business owners, corporate managers and department heads.
n
Travel Expo – the travel trade show n
One of the most important B2B travel trade shows in the German-speaking market.
n
Some 80 exhibitors provide detailed insights on their latest products and on trends in travel technology, corporate travel and e-commerce. n
There is simply no more efficient way for Travel Expo visitors to get to know the providers‘ various travel-related solutions.
88% of trade visitors* confirm the excellent level of quality. Over 45% of participants work in tour operating/travel sales. Nearly 100% of exhibitors* rate the quality of visitors high/very high. Source: Visitors’ survey fvw Kongress and Travel Expo 2013
29
No. 43 effective Jan. 1, 2015
fvw Kongress
Independent business owner
10%
President, board member/ corporate manager
22 %
Office manager/department head
29%
Employed staff member
16%
Lecturer, teacher, assistant professor Not specified
2% 20%
NEW LOCATION, NEW DATE: Messe Essen, September 15 & 16, 2015
How many times have you attended fvw Kongress? 1st time
Editorial coverage in fvw:
20%
2 to 5 times
35%
6 times or more
30%
Not specified
15%
n
n
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
Preview fvw Kongress: fvw 19/15, September 11, 2015 fvw Kongress report: fvw 20/15, September 25, 2015
Source: Visitors‘ survey fvw Kongress and Travel Expo 2013 ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
Image copyright: Christian Wyrwa, Christian Stelling
What is your job position?
30
fvw Kongress
. . DECIDING. EXCELLING. KNOWING.
Preisliste Nr. 42 ab 01. 01. 2014 Your sponsorship options fvw Kongress addresses top-level industry decision makers. Becoming a sponsor enables you to put your expertise in the right spotlight – with a prime target group! There is a wide selection of marketing activities available to direct the decision makers‘ attention to your business. For further information please visit www.fvw-kongress.de.
Basic sponsorship package Cost €
n
Flag outside the venue
n
1 convention ticket
n
Full-page ad in the exhibition catalog
n
Logo on all on- and offline advertising materials:
n
n
n n n n
on event ads in fvw and on fvw.de in the e-newsletters in the flyer announcing the schedule of events in the event brochure available at the venue online in the sponsors‘ section on information signs in the convention hall
6,900.–
.
31
No. 43 effective Jan. 1, 2015
fvw Kongress – Sponsoring
Supplements
With mailing of convention program With mailing of tickets In the exhibition catalog
Branding
Reverse side of badges (name tags)
Lunch
Polo shirts for hostesses
Chair covers
Information signs
Meeting rooms
Giveaways
Wi-Fi
Floor plan
Image copyright: Christian Wyrwa
Choose from these and many other sponsorship options:
Logo inclusion Video trailer in convention hall Please note: Availability may be limited for some options. Please contact us at ph. +49 40 41448-844 for further information and/or an individual sponsorship offer.
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
32
fvw OMDay l Tourism Marketing Summit fvw Online Marketing Day – February 10, 2015/Frankfurt The event for more online success. Experts from the tourism and online business present their success stories, offer advice for marketing and online decision makers throughout the tourism industry. Tourism Marketing Summit by fvw and Horizont – February 11, 2015/Frankfurt Brands and marketing are key future issues for the tourism industry: How can I build a brand without a million dollar ad campaign? How can tour operators raise their profile with consumers? How can established firms compete against online businesses? The Tourism Marketing Summit by fvw and Horizont magazine puts the spotlight on brand building and marketing in the travel trade and gets the top managers from advertising plus the marketing heads from tourism on stage. Basic sponsorship package
fvw OMDay
Cost € Cost €
Tourism Marketing Summit
Logo on all on- and offline advertising materials: on event ads in fvw and on fvw.de in the e-newsletters n in the flyer announcing the schedule of events n in the event brochure available at the venue n online, in the sponsors‘ section n on information signs in and/or outside the meeting room n
n
3,800.– 4,800.–
Please contact us at ph. +49 40 41448-844 for further information or an individual sponsorship proposal.
. . DECIDING. EXCELLING. KNOWING.
.
33
No. 43 effective Jan. 1, 2015
fvw Travel Technology Day The top event for tomorrow‘s travel technology – April 23, 2015/Cologne The Travel Technology Day event offers insights into current developments and orientation on how to master the various tasks. Some 280 participants are presented with information on topics such as the future of distribution systems, Big Data and the new trends and challenges of the travel technology. n
The event addresses IT directors and managers, commercial executives, directors and corporate managers.
Basic sponsorship package
Cost €
n n n n n n
on event ads in fvw and on fvw.de in the e-newsletters in the flyer announcing the schedule of events in the event brochure available at the venue online, in the sponsors‘ section on information signs in and/or outside the meeting room
Image copyright: Christian Wyrwa
Logo on all on- and offline advertising materials:
3,800.–
Please contact us at ph. +49 40 41448-844 for further information or an individual sponsorship proposal.
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
fvw CruiseLive
. . DECIDING. EXCELLING. KNOWING.
.
The trade convention during Seatrade and the Cruise Days – September 11, 2015/Hamburg Following its successful launch in August 2014 at the Cruise Days event, the trade convention now also premiers at the Seatrade show. The convention primarily addresses decision makers and staff from travel sales, in particular from traditional outlets and online travel agencies. The program for the roughly 200 attendees covers topics such as new ships, capacities, destinations and cruise sales.
Standard sponsorship package
Cost €
Logo on all on- and offline advertising materials: n n n n n n
on event ads in fvw and on fvw.de in the e-newsletters in the flyer announcing the schedule of events in the event brochure available at the venue online, in the sponsors‘ section on information signs in and/or outside the meeting room
3,600.–
In addition, we offer sponsors the exclusive opportunity to conduct workshops. Please contact us at ph. +49 40 41448-844 for further information or an individual sponsorship proposal.
Image copyright: toufo.de
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Publisher‘s Details
Image copyright: toufo.de
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Publishing house
FVW Medien GmbH Wandsbeker Allee 1, 22041 Hamburg, Germany P.O. Box 70 06 29, 22006 Hamburg, Germany www.fvw.com Bank details
Hamburger Sparkasse AG
Management
Marliese Kalthoff
BLZ 200 505 50, account no.1233126661
Peter Kley
IBAN DE 18200505501233126661
Bic/Swift HASPDEHHXXX
Terms of payment
Net due upon receipt of invoice.
Editor-in-chief
Klaus Hildebrandt
Matthias Ehbrecht
2% discount on prepayment or direct debit provided that no earlier invoices are outstanding. The publisher reserves the right to demand advance payment from
Director Sales
Andreas auf der Heiden
Ad sales
Ph. +49 40 41448-844, Fax +49 40 41448-899
[email protected]
Volume
49th volume
Publication frequency
Bi-weekly on Fridays
first-time advertisers.
Agency commission
15%
VAT
All rates are quoted net, excluding VAT.
General terms The general terms and conditions of and conditions FVW Medien GmbH apply. For details see: http://fvw-medien.com/gtc
Media Profile Overviews
Circulation Reader Profile Publication Schedule
Ad Formats & Rates Advertorials Ad Specials
Supplements CI/Promotional Inserts Technical Requirements
ITB Dailies
fvw Workshop fvw Fam Trip fvw Kongress
fvw OMDay/Tourism Marketing Summit fvw TT Day
fvw CruiseLive Publisher‘s Details Contact
Contact/International Representatives
Frankfurt Office
FVW Medien GmbH Wandsbeker Allee 1 Germany
n
Ph. +49 40 41448-844
n
22041 Hamburg Fax +49 40 41448-899
[email protected]
Mainzer Landstraße 251 n 60326 Frankfurt Germany Ph. +69 7595-ext. n Fax +69 7595-3080 www.fvw-medien.com
Director Sales Andreas auf der Heiden Ph. +49 40 41448-831
[email protected]
Director National Markets Karsten Kaufmann Ph. +49 40 41448-829
[email protected]
Director International Markets Sönke Graumann Ph. +49 40 41448-714
[email protected]
Account Manager National Markets Michael Bordt Ph. +49 69 7595-3081
[email protected]
Account Manager International Markets Heike Beller Ph. +49 40 41448-820
[email protected]
Account Manager National Markets Dennis Hermsen Ph. +49 40 41448-821
[email protected]
Account Manager International Markets Corinna Simon Ph. +49 40 41448-826
[email protected]
Account Manager National Markets Oliver Pawelzik Ph. +49 69 7595-3084
[email protected]
Job Markets Isa Spormann Ph. +49 40 41448-550
[email protected]
Account Manager National Markets Christopher Tyziak Ph. +49 40 41448-823
[email protected]
. . DECIDING. EXCELLING. KNOWING.
Albania/Bulgaria/Croatia/Hungary/ Macedonia/Montenegro/Romania/ Serbia/Slovenia n VIA Bulgaria +359 888 598660
Malta OTS Malta – Open Travel Service Malta +356 2328 5000
n
Argentina/Peru/Chile/Colombia n RRWW Communicaciones +54 911 51090732
Mexico/Panama/Ecuador n INTEGRA Tourism For Good, S.L. +521 9999471194
Brazil n Altina Media International +55 11 36379498
Middle East/Asia n Stephen Dioneda +971 50 495 7825
China n Publicitas Rui Shi (Shanghai) +86 21 5116 8877
Eastern Europe n Miroslav Roncák +49 151 41342630 France n Media France Service +33 1 4770 90-62 Greece n Publicitas S.A. +30 211 10 60 300
Portugal n Illimitada-Marketing +351 21 385 3598
Scandinavia n Best of Scandinavia Incoming AS +47 6135 2207
Cyprus n GEM – Tourism Consulting Ltd. +357 99 631 950
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South Africa n Tourism Tattler (Pty) Ltd. +27 32 8150414
Spain n COMIMAG S.L. +34 93 237 47 82
Thailand n Publicitas (Thailand) Ltd. +66 2 651 9273
India/Sri Lanka/Maldives n Mediascope Publicitas India Pvt. Ltd. +91 11 23730869
Turkey n Destination Touristic Services +90 242 212 02 02
Israel n El-Ron Adv. & Public Relations Co. Ltd. +972 3 6955367
UK/Ireland/Iceland n International Graphic Press Ltd. +44 20 7403 4589
Italy n Publicitas International S.p.A. +39 03 1267797
USA/Canada n Huson International Media +1 212 268 3344
