Graphic Identity and Style Guide Welcome to the Rogue Community College Graphic Identity and Style Guide, a comprehensive manual for producing communication materials with a unified image that convey the message of our unique institution. The guidelines in this manual
are meant to help save time and achieve excellent results in the marketing and public relations materials produced at and for RCC.
Purpose
Contents
Presenting a unified image is crucial as Rogue Community College competes with other colleges for students, faculty members, funding, and donor gifts. Therefore, it is important to represent RCC’s visual image as clearly and consistently as possible. A well-defined identity helps build recognition for the college. The RCC logotype and communication, photography, and overall design styles identify the college in a consistent manner to the community.
SECTION 1 – Getting Started.
Adherence to the outlines of this style guide will aid in that goal. The intention of these standards is not to discourage creativity but rather to simplify the communication process for the sake of unity and professionalism.
1-2
SECTION 2 – Identity Basics. . . . Official Logotype . . . . . . . . . . . . . Official Seal. . . . . . . . . . . . . . . . . . Clear Space/Sizing. . . . . . . . . . . . . Color and Manipulation.. . . . . . . . Typography . . . . . . . . . . . . . . . . . . Slogan and Taglines . . . . . . . . . . . . Athletics and Student Life logos. Additional logos . . . . . . . . . . . . . . Typography . . . . . . . . . . . . . . . . . . Palette . . . . . . . . . . . . . . . . . . . . . Web Logotype . . . . . . . . . . . . . . . . Photos . . . . . . . . . . . . . . . . . . . . .
3-16 4 5 6 7-8 9 10 11 12 13 15-16 17 18
SECTION 3 – Applications. . . . . Advertising . . . . . . . . . . . . . . . . . . Collaterial material. . . . . . . . . . . . Promotional Items. . . . . . . . . . . . . Stationery . . . . . . . . . . . . . . . . . . . Letterhead and Envelopes. . . . . . . . Business Cards. . . . . . . . . . . . . . . . Business Forms. . . . . . . . . . . . . . . .
17-22 18 19 20 21 22 23 24
SECTION 4 – Web Standards. . . . 27 Content Management.........................28 Content Standards..........................29-30 SECTION 5 – Style/Terminology. . . 31-36
Section 1 Getting started The RCC Marketing and Recruitment Department acts as a checkpoint to review informational and promotional communications for release to the public and also serves as the creative production center for all college departments. When it comes to conveying the message and overall image of the institution, every job counts.
Rogue Community College • 3345 Redwood Highway • Grants Pass, OR 97527-9298
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Tips to get started Have a question about the information in this guide? Contact us: Director of Marketing and Recruitment 541-956-7088
[email protected] Director of Internet Services 541-956-7239
[email protected] Assistant Director of Marketing and Recruitment 541-956-7114
[email protected] Social Media/Marketing Specialist 541-956-7086
[email protected] Graphics Specialist 541-956-7085
[email protected] Or visit: http://web.roguecc.edu/marketingand-recruitment/ 4
Encapsulated postscript
(.eps) files and Portable Network Graphics (.png) of the RCC logo are available on the RCC Web site at http://web.roguecc.edu/node/113 NOTE: To maintain the highest resolution, do not try to “open” a logo eps or png. Instead “insert” or “place” it into your document. The logotype must be used as specified in these guidelines.
All versions of the logotype must be used “as is” and cannot be modified. Portions of any version of the logotype cannot be used separately. Other files may be subject to these same rules and guidelines. For more information about the use of the electronic files, the use of the logotype or to acquire camera-ready artwork, contact the Marketing and Recruitment Department. Templates for flyers and brochure are available at http://web.roguecc.edu/ marketing-and-recruitment/.
Section 2 Identity basics Posters, flyers, banners, brochures, websites . . . While they are all different, each product is a component of a much larger picture, a family that should share common elements. Piece by piece, each element combines for one powerful and effective impression.
Rogue Community College • 3345 Redwood Highway • Grants Pass, OR 97527-9298
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The official logotype The official family of Rogue The horizontal version
is the college’s principal logotype as it highlights the acronym RCC, provides the river logomark and includes the full name of the college. Use for most The official logotype consists of the letters publications. RCC, the river and trees artwork, and the words “Rogue Community College.” Community College logos have been carefully designed to represent the institution.
The official logo depicted in two variations is the only logo that represents the college. The name as depicted is part of the logotype and must not be altered. Nor should the logotype artwork (river and trees) be separated from the college name.
The vertical version
can be used when space requirements call for a more vertical stacked version. Note that the logo mark is above the RCC and college name.
RCC
Rogue Community College
To emphasize the importance
of the RCC Web site, it is appropriate to include the college’s Web address, in Trebuchet regular, immediately below the logotype. The logos are available for download at http://web.roguecc.edu/node/113
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w w w .rog ue c c .e d u
RCC
Rogue Community College www. ro g u e c c . e du
The official seal The seal is limited to diplomas and other commencement items as well as employee service awards and other certificates issued by departments and divisions of the college.
LLE
ROGU
E
O
GE
Questions about the use of the RCC seal should be directed to Marketing and Recruitment.
C
Because special permission is required for its use, it is not available online.
C
UN I T Y MM O
Fo u
nded 1970
Official college seal
www.roguecc.edu
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Clear space/sizing When using any approved
version of the logotype, it is important that the area surrounding the logo remain free of clutter. The logo should not have to compete with other type or imagery. To ensure this, approved versions of the logotype must never appear closer than the height of the letter “m” as it is found in the word “Community” to the edge of the paper or to any other typography or artwork.
When reproducing
logotypes in print applications, the minimum acceptable sizes for each version of the logotype are seen here.
HORIZONTAL VERSION
m
m
m
m
VERTICAL VERSION
m
m
1 X 1/2”
UN I T Y MM O
C LLE
GE
m
m
ROGU
E
O
C
Fo u
nded 1970
1 X 1/4”
8
www.roguecc.edu
Color/manipulation RCC logos are clear
identifiers, not mere artwork to be manipulated or tweaked to fit a particular application or document. The colors, sizes, proportions, and overall design used to create each logotype have been carefully selected for aesthetic and practical purposes. Each logotype has been created for a wide variety of applications. Do not try to re-create the logotype; it should originate from one of the approved graphics available in various formats for Mac, PC, and the Web.
To ensure quality
Unauthorized icons
or words should never be used in conjunction with the logotypes.
Use the logo artwork as is.
• Do not overprint the logo onto text. • Do not use unapproved colors. • Do not use the mark (river and trees artwork) by itself. • Do not stretch or condense the logos. • Do not use the logos on an angle.
and consistency, use only official electronic versions of each logo. The only acceptable color combination are blue (PMS 293C) on white, white on black or white on the approved RCC color palette.
NO
NO NO
NO
NO
www.roguecc.edu
Rogue NO Community College 9
Color/manipulation It is permissible to print
the logotype entirely in one-color ink, preferably 100 percent black or 100 percent blue (PMS 293C or PMS300U). When using one color, the logo is to be printed as a solid color. Do not screen (print ink as a percentage of solid) any portion of the logo.
There may be occasions
when a reverse-form logo is necessary. It is acceptable for the logo to reverse out of a 100 percent color bar in any of the approved primary or secondary palette colors (see page 12). If an approved version of the logotype is to be used in reverse form against a dark or colored background, use the official artwork for reverse reproduction.
RCC
Rogue Community College REVERSE HORIZONTAL LOGO
10
REVERSE VERTICAL LOGO
www.roguecc.edu
Athletics and Student logos RCC Ospreys Graphic Standards
Rogue Community College now has an athletics program and will be competing in cross country and men’s and women’s soccer in the fall of 2015. RCC is the “Ospreys” (Not Osprey) The Marketing and Recruitment Department developed an Ospreys logo created by John Moore, a RCC design student, for the Athletic Department. While it may be very tempting to use the RCC Ospreys logo in your correspondence and departmental materials, the logo is limited for use by only the Athletic Department and Student Life programs. Any use of the athletic logo— even for athletics or student life—must be approved by Marketing and Recruitment. The traditional RCC logo is still the choice for all RCC letterheads, flyers, business cards, posters, brochures, and other departmental uses.
fan image as an email signature image or other personal use. A version of the fan image will be made available through Marketing and Recruitment. There will be many Ospreys stickers, pennants, teeshirts, and other collegiate wear available at RCC bookstores.
RCC ATHLETICS AND STUDENT LIFE LOGO
SOCCER
RCC
OSPREYS SHIELD
OSPREYS “FAN” LOGO
OSPREYS OSPREYS COLLEGIATE WEAR
However, you may use the “Go Ospreys”
www.roguecc.edu
11
Additional logos Other logos and symbols
are sometimes used to represent a particular organization or program at RCC. Some approved logos currently in use are shown at right (TRiO, Small Business Administration, Small Business Development Center, RCC Foundation). However, a plethora of logos that compete with the RCC “brand” or logotype is discouraged. For reproduction rights or for specific details regarding these additional logos, contact Marketing and Recruitment.
12
www.roguecc.edu
Typography The college logotype
employs one font: The initials RCC and the words “Rogue Community College” are created in the font or typeface Adobe Garamond Pro. This type face and letter spaces specific to the college logo have been further adjusted to create a unique look that cannot be recreated by simply typing those words in the specified font. Do not try to recreate the logotype on your own computer. Instead, use the official, approved versions available at web.roguecc.edu/marketing-andrecruitment/. Century Gothic (regular) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLNOPQRSTUVWXYZ .,?!1234567890
Century Gothic (bold) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLNOPQRSTUV .,?!1234567890
In printed materials,
Century Gothic is the approved headline type. A classic sans serif that possesses some embellishment, it can be used on flyers, brochures, ads and other publications to grab attention.
For correspondence,
Garamond regular (not bold) should be used. Single line spacing with 12 pt. type is optimum. If Garamond is unavailable, Times New Roman is an acceptable substitute.
Garamond is the acceptable body text used in published official college communication pieces. Garamond is a serif type and therefore easier to read than san serif fonts. In most cases, avoid using type smaller than 8 pt. with 12 pt. leading. If Garamond is unavailable, Times New Roman is an acceptable substitute. Garamond (regular) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTVWXYZ .,?!1234567890
Times New Roman (regular)
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLNOPQRSTUVWXYZ .,?!1234567890
www.roguecc.edu
13
Slogans/taglines RCC no longer uses
a tagline. Use of two previous taglines, “Our goal is your success” and “Life’s best lessons start here” have been discontinued. Do not use them on any publications or correspondence. No other slogan or tagline should be used.
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www.roguecc.edu
Color palette The official RCC color
is blue (PMS 293C or 300U or Web 0067B1). It should be used for the official college logo and for letterhead, business cards, note cards, and envelopes.
PANTONE 293C or 300 U C-100 M-57 Y-0 K-2 R-0 G-103 B-177 HEX#0067B1
www.roguecc.edu
15
Promotional palette Primary Palette: Promotional
Medium Green PANTONE 355C C-100 M-0 Y-53 K-38 R-0 G-158 B-73 HEX#009e49
Teal PANTONE 7711C C-98 M-0 Y-28 K-4 R-0 G-151 B-169 HEX#0097a9
The promotional palette
Light blue PANTONE 542C C-45 M-21 Y-0 K-26 R-102 G-147 B-188 HEX#6693bc
is used in varying combinations for advertising and marketing materials on the Web and in print. It should be used to enhance graphic elements, spot typography, and photo enhancement to promote RCC’s “personality attributes.”
Red PANTONE 200C C-3 M-100 Y-70 K-12 R-186 G-12 B-47 HEX#ba0c2f
In support of Career Pathways, the RCC color palette may be used accordingly to begin a color-coding system for collateral, advertising, and departmental usage:
Each color in the Promotional Palette works together to accurately represent the feel of RCC. 16
Violet PANTONE 7655C C-33 M-72 Y-0 K-0 R-161 G-90 B-149 HEX#a15a95
www.roguecc.edu
Orange PANTONE 1495C C-0 M-44 Y-89 K-0 R-255 G-143 B-28 HEX#ff8f1c
• Medium Green – Agriculture, Food and Natural Resource Systems • Teal – Arts, Information and Communication • Lt. Blue – Business and Management • Red – Health Services • Violet – Human Resources • Orange – Industrial and Engineering Systems
Web logotype The RCC logotype
has been adapted for use on Web pages with low-resolution and low-speed applications. All official college Web pages must use the college Web page template. This template incorporates the use of the college logotype. Other uses of the logotype on the Web are limited to the variations in this guidebook. These logotype variations should be used in their entirety when creating banner ads or when organizations outside the college request a logotype to use for the purposes of linking their site to ours. Do not disassemble, use in part, or modify logotype.
The logotype variations
have been optimized for use on the Web. • The file size has been compressed to allow for the highest quality and minimum file size. • Each logo variation has been saved in a jpg or eps format. These are standard image file format for use on the Web. • Each logo has been saved at 72 dpi. To access Web logotypes, contact the Internet Services Department at Ext. 7239. For consultation and assistance in using the Web versions of the logotype, contact the Internet Services Department at Ext. 7239.
www.roguecc.edu
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Photos RCC publications feature
a consistent photographic style. Photos are generally cropped from the waist up or tighter (neck up). A positive, confident facial expression is captured. Photos feature a soft play of light and shadow to avoid images that look flat or harsh. Images capture a genuine moment of learning, accomplishment or human interaction and do not appear posed or stiff. Soft focus is used to keep the subject matter sharp and clear. Backgrounds are kept simple but vaguely recognizable to add dimension to the image. For print publications, photos must be at least 300 dots per inch (dpi). Photos used for the Web may be 72 dpi.
18
www.roguecc.edu
Section 3 Applications Image is important. A coordinated system of promotional products, college stationery, and other identification materials establishes an unmistakable, unified brand in internal and external communication at RCC.
Rogue Community College • 3345 Redwood Highway • Grants Pass, OR 97527-9298 19
Ads/flyers/posters will be created and placed by Marketing and Recruitment. To request an ad, contact Carmen Sumner, Marketing and Recruitment assistant, ext. 7114 or
[email protected]. All advertising must be approved in advance by a dean, associate dean or department head.
Flyers and posters
may be created by Marketing and Recruitment or by individual departments. To request a print job contact Grant Walker, Director of Marketing and Recruitment, ext. 7088 or
[email protected]. Flyers and posters created by individual departments should use the RCC identity standards outlined in this styleguide.
Templates Templates for flyers and brochures are available at www.roguecc.edu/ MarketingRecruitment. Templates use a three-column grid, have a quarter-inch border, and are designed for inhouse printing.
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All display advertising
www.roguecc.edu
5 uecc rmac .edu -7806 Javie ion en e span r De o La M ora l llama 5 41
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2
Collateral materials When creating collateral materials, Marketing and Recruitment uses Adobe InDesign, a professional design and layout tool for producing high-quality documents for print and on screen delivery. Full-bleed, full-color photography features students or students with RCC faculty or staff members as the dominant visual on all collateral materials. These include the RCC Schedule of Classes and Catalog covers, viewbooks and recruiting tools, the RCC website, student service and academic brochures, all print advertising, direct mail, etc. A call to action is present but secondary to the student success story being featured. Testimonial copy is concise and to the point. Individuals photographed are accurately identified.
The call to action,
contact information and logo may be contained in a color bar at the bottom or side of the ad or flyer, providing an opportunity to use the RCC promotional palette. A conversation about
“Something Old, Something New: Exploring the State of Marriage”
and simple. Negative space is used to provide a clean, bright message. Minimal copy flows through the ad over the image leading the eye toward the call to action and the RCC logo sign-off.
ate celebr nding outsta ts studen
RCC Club ment to ibility; p commit and respons ility wn a dee than the s who have sho ally; accountab igger athletic ics “B or student athlete tude. ly and itive atti hon y Athlet demical Ospre is presented to ethic, both aca outstanding pos eria: k and rd s ng crit This awa ugh their wor ice; adversity; and followi Award ip, rs the thro t serv ersh ve mee RCC Soccer Achie ege lead ity and ents who ity coll rvices commun /SSS stud n, commun ort Se d TRiO nt Supp e distinguishe /SSS participatio Stude nominat active TRiO TRiO/ goals. faculty ve, es and transfer y, RCC or abo college recogniz in these of 3.5 Annuall es ards GPA pus n tow ive s e cam icipatio student cumulat progres n Riversid in ent part trated izatio wood and ourages stud s a vital role itual demons enc nt Organ on the Red play spir g Stude ment (ASGRCC) college-wide andent organizationl, emotional and nization that s andin Outst Student Govern organization nces. Each stud social, physica the student orga elopment, ent ve, erie ed vity dev gnizing cogniti acti , Associat variety of studleadership exp reco the t mee sa formally ership training student charter ege is , helping ugh lead the coll king and ment at RCC r, thro wor yea net bership y. This develop ent. re life and the student bodment to its mem ent involvem who sha of viduals ers commit nsive stud needs mplifies h, and exte other indi student lead ing k with key best exe help reac to wor esive, ion to ity out p er desire and coh dedicat commun nt Lead because of their s more united tion’s future, a ry so that the grou t to s g Stude organiza is necessa ir commitmen andin and organization organization grow for the energy that Outst s for the the ment. vision As ed club a ieve s. e and gniz e join ach rest s ers hav ote the tim are reco its ultimate Student goals and inte ent lead dev leaders ard The stud ingness to student nization tow common a will emerge. standing llege begin to succeed, and future. Out leading the orga ity Co p in the un el grou into d the Comm ity to exc sustaine Rogue to their abil can be ortunity p and ment, ent of the opp ural environ their grou vernm demic create nt Go ents and cult nd aca ity, to Stude n a sou and commun for the social of activities Presid iated maintai s s Assoc mpus strengthen and administration vide program cture. The type ent pro stud CC) Ca ege (ASGR e of ASGRCC is to ion to the coll ership skills, to -governing stru ral activities;; political y self ntat pos intramu ip training diversit and lead ents with a and represe and er s The pur l ent stud charact stud , wellnes care; leadersh l; internationa elects a new ment of and to provide ude cultural provide d y develop s, RCC chil regional leve student bod presidents ports incl ta Kappa; for the student the local and ent of The RCC sup spring g campus enrichm that ASG p/support; Phi efforts at the ents. Every g our outgoin grams departm nsorshi honorin lobbying and pro campus year, we are tion spo registration; ing for r organiza This fund . vote pus ject ess; cial pro awaren each cam and spe ncil on elect. ve Cou events; Executi sidentsour pre ASGRCC gnizing and reco
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” Aw Game
Tues, April 28, 2015 9:30-11 a.m.
Medford Library Large Meeting Room
1:30-3:00 p.m.
RCC Redwood Campus Student Center 3345 Redwood Hwy. Grants Pass • Conversation Host: Leslie Dunlap, Assistant Professor of History, Willamette University This conversation on the state of marriage is FREE and open to the public; seating limited to the first 200 people.
llege
Co unity Comm d Rogue ppa an eta Ka al Phi Th h Annu ft -fi Thirty t gh Ni Honors
, 2015 April 17 . ditorium 5:00 p.m gue Au us • Ro d Camp Redwoo 3/19/15
10:02
AM
Program
The institution of marriage has undergone significant change, especially in the last decade. In Oregon, citizens remain in a contentious debate about how to define marriage generally. What do the debates about marriage—in this state and beyond—reveal about the institution as a whole? Why is a private relationship so publicly significant and contested? And why, when so many people are avoiding or dissolving marriages, do so many others wish to marry?
Helpers wanted –
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HonorsN
This program is made possible in part by a grant from Oregon Humanities (OH), a statewide nonprofit organization and an independent affiliate of the National Endowment for the Humanities, which funds OH’s grant program, and the sponsorship of the Conversation Project.
For more information contact Jenny Jackson at 541-956-7128 or Melissa Merryman at 541-245-7727.
1
Find your path DIVERSITY PROGRAMMING BOARD
Language is concise
Printed materials are on coated paper where possible to ensure ink holdout and to optimize photography. Black and white photography, duotone treatments and uncoated papers should be avoided.
www.roguecc.edu/GoRogue
Flyer from template Medical Assistant
Billboard ad
www.roguecc.edu
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Promotional items From shirts to pens
and from coffee mugs to back packs, the RCC identity is strengthened when used in a consistent manner across a wide variety of materials. Official merchandise and promotional items representing the college should clearly identify the institution through use of the college name or an official logotype. The guidelines outlined in this manual apply to all promotional items and official merchandise. Individual programs/departments may order their own promotional items. Purchase orders are required and all orders must be preapproved by a dean or department head. For assistance, contact the RCC Bookstore at 541-956-7160 or visit bookstore.roguecc.edu/.
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www.roguecc.edu
Stationery Letterhead, business cards, envelopes, notepads and other forms of stationery are readily available to RCC employees. It is expected that all institutional business will be conducted on official RCC letterhead. Individual offices and departments may not create their own stationery or identification materials. Stationery and business cards may be ordered through the RCC Purchasing Department, Ext. 7164. Marketing and Recruitment can provide programs and departments with letterhead/envelope templates upon request.
For co-branding purposes,
When promoting overall college services or programs, all three of the campus a rule with the campus, center or names in alphabetical order are to be department name typeset in all caps placed under the logo or be included in Trebuchet will be placed under the with contact information in close official college identity. Address and phone/fax numbers will be in Garamond. proximity to the college identity.
BUSINESS TECHNOLOGY 3345 Redwood Highway Grants Pass, OR 97527-9298
The official college address:
REDWOOD • RIVERSIDE • TABLEROCK
ROGUE COMMUNITY COLLEGE 3345 REDWOOD HWY. GRANTS PASS, OR 97527-9298
www.roguecc.edu
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Letterhead/envelopes All text for letterhead
must conform to RCC communication standards as identified in this manual, including the proper use of school and departmental names, building names, faculty and staff titles, and typography. Official 20-pound stock can be ordered through the RCC Purchasing Department, preprinted with the official logotype and the department name, address and phone/FAX numbers. Contact the RCC Purchasing Department, Ext. 7164.
ENT RTM EPA wy. -9298 D d H 97527 CE IEN woo SC 5 Red ss, OR 334 nts Pa Gra
SCIENCE DEPARTMENT 3345 Redwood Hwy. Grants Pass, OR 97527-9298
Envelopes also can be ordered in a variety of sizes, with or without plastic window, and pre-printed with the official logotype. Contact the RCC Purchasing Department, Ext. 7164. Alternatively, Marketing and Recruitment can provide a template with the RCC logo, department/program name. For assistance, contact Carmen Sumner, Marketing and Recruitment assistant, Ext. 7114. 24
www.roguecc.edu
Business cards Official business cards
can be ordered through the RCC Purchasing Department, Ext. 7164. All text for business cards must conform to RCC communication standards, as identified in this manual, including the proper use of school and departmental names, building names, and academic and staff titles. Department or office supervisors and division deans must approve all requests for employee business cards.
Firstname Lastname Title1 Margaret Bradford Title2 Director Title3
Marketing and Community Relations
(541) 555-1212 (541) (800) 956-708 460-6766 DD (541) 555-1234 fax: (541) 471-3548 fax: (541) 826-1587
[email protected] [email protected]
MARKETING AND COMMUNITY RELATIONS LONGER DEpaRtmENt NamE 3345 Redwood Hwy., Grants Pass, OR 97527-9298
Table Rock Campus: 8597 Crater Lake Hwy, White City, OR 97503 Redwood Campus: 3345 Redwood Highway, Grants Pass, OR 97527
www.roguecc.edu
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Business forms Large quantity orders
CO M 334 M U N 5 G ra R ed w I T Y R n ts P ass o o d H E L A T I ig O ,O R 9 h w ay N S 752 6 -9 298
of standardized business forms should be ordered through the RCC Purchasing Department, Ext. 7164.
Fax
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Notepads, cards, fax forms
and other informal communication tools also make up a portion of the unique RCC identity. Although these items typically will not include the detailed information applied to a business card or letterhead, the basic RCC identity standards still apply and should always be used.
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Section 4 Web standards and guidelines As with print, electronically published information plays an important role in maintaining the college’s reputation and image. These standards help ensure the RCC website is visually appealing, well written and conforms to the college’s graphic identity and style guide. Web resources should be used efficiently, ethically and legally, and all employees are expected to conform to the RCC Electronic Resource Policy.
Rogue Community College • 3345 Redwood Highway • Grants Pass, OR 97527-9298 27
Content management RCC is transitioning
to a Web-based content management system (CMS) for all department/ program websites. Drupal is designed to meet the goals of improved website content maintenance, increased consistency in college branding, and improved accessibility and navigation across the campus department websites.
The Drupal CMS
is template-driven and allows faculty and staff to maintain their website via a web browser. Within the Drupal CMS are help files with detailed instructions for using the WYSIWYG editor. Training is available by contacting webmaster@ roguecc.edu and requesting assistance.
28
Drupal is database driven and pulls dynamic content from RogueNet in the following areas:
• Faculty — Faculty listed will have worked during the current fiscal year. Drupal will automatically drop the listing if a faculty member has not worked in over a year. • Class schedule — Pulls in the current schedule of classes for the specific department • Course descriptions — Pulls in the current course descriptions for the specific department.
www.roguecc.edu
Web page standards Writing guidelines
The three main guidelines for Web writing are: 1. Be succinct. Write no more than 50 percent of the text you would have used in a hardcopy publication. 2. Write for scannability. Don’t require users to read long continuous blocks of text. 3. Use hypertext (links) to split up long information into multiple pages.
Content standards
• All pages are part of the RCC website and will use the approved Web template available within Drupal. • New Times Roman is the approved font headlines (h tags) and Ariel is the approved font for body content. • Content needs to be updated and maintained on a regular basis. Review and retire content that’s no longer applicable. • The content on all academic main departmental pages will be reviewed by Marketing and Recruitment to ensure consistency.
Web page structure
• Structure pages with two or three levels of headlines (a general page heading plus subheads, and sub-subheads when appropriate). Nested headings also facilitate access for users with screen readers. Use style headings h2, h3 and h4. • Use meaningful headings (i.e., reading a heading should tell the user what the page or section is about). • Use highlighting and emphasis sparingly to make important words catch the user’s eye. Italics should be used for emphasis only and not used in headlines. • No Flash, background images, animated gifs or blinking text are to be used. • Text should be black and remain consistent through the entire departmental page.
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• Any animation used on the page must be approved by Marketing and Internet Services to maintain optimal end-user load speeds and a consistent look. • The color of links and visited links should be set to default. • All RCC pages will be hosted only on RCC Web servers. • All Web pages should be saved in lower case with no spaces between words.
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Standards (cont.) Links to external sites
Links provided to external sites must be accessible, appropriate and maintained to avoid “404 page not found” errors. External links to sites off the RCC Website must open in a new window.
Copyrighted materials
Written permission must be obtained for use of copyrighted materials with the clear understanding on the part of the copyright holder that these materials will be used on the Web rather than in a printed publication. This applies to the use of text, logos, photographs, drawings, video clips, sound clips or other copyrighted visual images.
Use of photos/images
The ideal size for images on the Web is 300X250 pixels. Use Photoshop (Adobe) or Paint (Windows) to resize images before embedding them in a Web page. All images must include height and width attributes. In addition, all images must include appropriate text descriptions in the “ALT” attribute. Banner images will be taken for each department website through coordination with Internet Services. To request a banner image, contact the webmaster at
[email protected]. If a professional photo is used on a staff or bio page, it must be a recent shot of the staff member only. To achieve a consistent look, it may not include family, friends or pets. The photo will be a headshot representing the staff member in professional attire. Slideshows using Flash are not acceptable as they do not run on iPads or iPhones. The “WOW Slider” product will work within Drupal and is responsive design. To use “WOW,” contact the webmaster at
[email protected]. Use clipart sparingly and make sure the image matches the educational use you have planned.
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Using tables
Tables should be used for tabular data. If tables are used for page layout, standards must be followed for accessibility. To make a table accessible, give it both a caption and summary. Non-visual browsers can read the summary information without having to go through the table cells to find out what the table is for. • Caption tag — Appears on the screen and is used as the table title • Summary attribute — Gives a broader description of the table’s purpose Fall Term Syllabus ... The caption tag must be the first thing after the opening tag, and there can only be one in each table.
Section 5 Style guide To convey a clear and concise message in all publications — from course catalogs to brochures and flyers to human interest stories and advertising — RCC publications use specific terminology and a style of writing adapted from the Associated Press. The next few pages cover the exceptions and other rules specific to the college.
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Style/terminology academic degrees — Associate of Applied Science (AAS) degree, Associate of Art/Oregon Transfer (AA/OT) degree, Associate of General Studies (AGS) degree, Associate of Science (AS) degree, Associate of Science/Oregon Transfer degree in Business (AS/OT Business). Spell out less familiar degrees such as Master of Public Administration. Doctor of Philosophy or Doctor of Education nearly always abbreviated: Ph.D, Ed.D. Capitalize degrees except when nonspecific: The college offers five associate’s degrees. Never write Associate’s of Arts or Bachelor’s of Science degree. The apostrophe makes the word a possessive; therefore the “of ” is not required. academic department names — Lowercase except when part of the official and formal name: RCC Science Department. Academic Skills — Instruction and tutoring in basic academics. Courses offered in basic reading, writing, mathematics, and study skills to prepare students for college-level courses, plus college-level courses in critical thinking, speed reading, and vocabulary development. according to, said — Use “according to” when attributing key information to a reference book or other inanimate object. If the information can be defined as common knowledge, no attribution is necessary. Always use “said” when attributing a quote to a person (see attribution).
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addresses — In return addresses and in running text, use the following styles: Return address: Rogue Community College Redwood Campus 3345 Redwood Hwy. Grants Pass, OR 97527-9298 Running text: Rogue Community College, Redwood Campus, 3345 Redwood Hwy., Grants Pass, OR 975279298 Adult Basic Skills (ABS) — Instruction in basic skills such as reading, writing and math, English as a Second Language (ESL), and General Educational Development (GED) exam preparation. Advisory Committee — Appointed by the RCC Board of Education; acts in conjunction with board as the college budget committee. (See also “Program Advisory Committee.”) and — Spell out except when an ampersand is part of a proper name: Lea & Perrins steak sauce. Angstadt, Peter, Ph.D. — Became RCC’s fifth president in 2004. Art galleries — The Wiseman Gallery is in the Wiseman Center, RWC. A separate exhibit area in the Wiseman Gallery highlights student work is called The Annex. The FireHouse Gallery is in Historic City Hall, 214 SW Fourth St., Grants
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Pass. The Communit Exhibits Room hosts students, community artists and special events. Associate Degree Nursing (ADN) — Not Associate Degree in Nursing. attribution — Use “said” when attributing a quotation to a person: “This is my famous quote,” Jones said. However, there is no need to use attribution for an indirect quote: Jones said that he would give a talk about his famous quote. Bennett, Harvey, Ph.D. — RCC’s third president; served from 1986 to 1999. Died, July 11, 2012. Board of Education — For the most recent list of board members, visit www.roguecc.edu/ Board. Capitalize in all references when full title is used: Rogue Community College Board of Education. Use board only on second reference. Bookstore — Capitalize when referring to the RCC Bookstore. On second reference use bookstore. building names — A Building (not Building A); Student Services Building. Spell out the entire building name in first reference: Coates Hall. Exception: In mailing addresses and running text, it is acceptable to use short forms of building names: CH or CH-10. See specific building name entries in this section for proper names.
Byline, The — RCC student-written and produced newspaper. Online only. CAMAT — Classified Association and Management Advisory Team. A 12-member group comprised of no more than six members of the classified association and six from management. Their goal is to work collaboratively for win/win outcomes in collective bargaining.
Resources, IT Network and User-Support Services, Internet and Telecommunicaiton Services, Programming Services, and Facilities and Operations. college-wide — Hyphenate in all uses to avoid misreading of this term.
campuses — Redwood Campus (RWC), Grants Pass; Riverside Campus (RVC), Medford; Table Rock Campus (TRC), White City. Not Grants Pass campus or Grants Pass Redwood Campus, etc.
commas — Use commas to separate elements in a series, but do not put a comma before the conjunction in a simple series: women, men and children, or red, white and blue. Use a comma before the concluding conjunction, however, if an integral element of the series requires a conjunction: I had orange juice, toast, and ham and eggs for breakfast.
catalog — RCC Catalog; catalog on second reference. Published annually.
commencement — A graduation ceremony. Commencement ceremony is redundant.
Coates Hall — Proper and full name of Redwood Campus building housing the RCC Computer Science Department and classes. Named after Grace and Edward Coates, who made a major financial gift to the RCC Foundation in 1990.
course names — Capitalized if used with a specific course number: Writing 121. Lower case when referring to a generic class such as writing, math, history, but always capitalize English, Spanish, etc. It is acceptable to abbreviate a subject field when followed by the course number in text: WR121.
college — Capitalize only when using the full, proper name: Rogue Community College. Lower case on subsequent reference. college colors — The official college color is blue (PMS 293C or 300U or Web 0067B1). It should be used for the official college logo and for letterhead, business cards, note cards, and envelopes. College Services — Division that oversees Auxiliary Services, Budget and Financial Services, Contracts and Procurement, Human
credit class schedule — RCC Schedule of Classes; schedule of classes, class schedule or schedule on subsequent references. Published quarterly online. dash — There are two kinds: the en dash and the em dash. Do not confuse either with the hyphen (-). (See also “hyphen.”) The en dash (–) gets its name from its length. It is one ‘N’ long. The en dash is used to express a range of values or a distance. The em dash (—) gets its name from its length.
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It is one ‘M’ long. The em dash can be typed as two hyphens together. Use spaces around the em dash. The em dash is used for the following purposes: • To denote an abrupt change in thought or emphatic pause • To set off a series within a phrase • For attribution • In datelines • In lists (Capitalize the first word following the dash.) dates — Use day or date, not both: Halloween is on Sunday, or Halloween is Oct. 31. If an event occurs within the week, refer to it by day of the week: “The play opens Monday.” If an event occurs more than a week in the future, use the date. “The study abroad trip is scheduled to depart July 1.” Omit the year unless referring to a previous or future year: “Black, White and the Blues is set for Feb. 26,” but “I will retire, Sept. 1, 2016.” When using a month, day and year in a sentence, use a comma after the date: “On April 1, 1492, Columbus sailed the ocean blue.” dean — Capitalize only when used as a title before a name; lower case when appearing after a name: Dean of Instruction Rena Denham, but Rena Denham, dean of Instruction. divisions — College Services, Instructional Services, Student Services, Governance. Dr. — Use the title Dr. only when referring to a doctor of medicine, dentistry, or veterinary medicine. For academic doctorates, use Ph.D. or Ed.D. after individual’s name: President Peter Angstadt, Ph.D.
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email (one word, no hyphen) English as a Second Language (ESL) Esther Bristol Education Center — Proper name for single-story wing of Historic City Hall. Named after long-time RCC Foundation member Esther Bristol. Executive Team — Comprised of the RCC president, vice presidents, and deans. exclamation marks — Use to express a high degree of surprise, incredulity or strong emotion. Eg., Wow! Avoid overuse. exempt — Employees who are exempt from certain wage and hour laws such as overtime pay. Usually applies to administrative or executive employees who receive an annual salary. Facilities and Operations — Full and proper name for department that oversees building and grounds maintenance and security. FireHouse Gallery — Proper name for art gallery located in Historic City Hall, downtown Grants Pass. Early Childhood Education Center — Proper name for center located on the Redwood Campus. Operated by Southern Oregon Head Start, it serves low-income and/or disabled preschool children and also serves as a lab school for RCC Early Childhood and Elementary Education program students. faculty — Do not capitalize. faculty association — Formally known as RCC Education Association.
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Faculty Senate — Faculty forum introduced in 2008-09 for teaching, learning and academic freedom. FAMAT — Faculty Association and Management Advisory Team. An eight-member group comprised of four faculty and four managers whose goal is to work collaboratively for win/win outcomes in collective bargaining. financial aid — Lower case unless referring to the RCC Financial Aid Department. foundation — Rogue Community College Foundation on first reference, RCC Foundation or the foundation on subsequent reference. Also, the Rogue Community College Foundation Board; foundation board on second reference. from/to — Use both when expressing morning to evening events: The RCC Bookstore is open from 8 a.m. to 5 p.m. Morning or evening only times can be expressed 9-11 a.m. or 7-9 p.m. When expressing days or months, write from 1959 to 2000 or 2009-10. GED — General Educational Development certificate. Sometimes incorrectly referred to as the General Educational Diploma or the General Equivalency Diploma. GED is actually the process of earning the equivalent of a high school diploma. GED exams — GED completers must successfully pass a series of five exams. Governance — Division that include President’s Office, Board of Education, Grants, Accreditation, and Public Information, and RCC Foundation.
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grade point average — Spell out in first reference; use GPA on subsequent reference. Help Desk — Internal computer assistance. Historic City Hall — Proper name for twostory historic building in downtown Grants Pass that houses the Business Development Center (upstairs), FireHouse Art Gallery (downstairs), and Esther Bristol Education Center (one-story wing). Located at corner of Fifth and H streets. hyphen — The hyphen (-) is the minus key in Windows-based keyboards. The hyphen should not be mistaken for a dash, which has a different function. A hyphen is used to separate the words in a compound adjective, verb, or adverb. The hyphen also is used for wordbreaks. Illinois Valley Business Entrepreneurial Center (IV BEC) — Houses business start up and growth services to Illinois Valley business owners. Located at 24353 Redwood Hwy., Kerby. Illinois Valley Learning Center (IVLC) — Located in the Kerby Belt Building, 24353 Redwood Hwy., Kerby. Houses Adult Basic Skills and GED preparation classes, IP Video courses and student computer labs. Instructional Services — Division that oversees Curriculum and Scheduling, Library Services, Instructional Media Services, School of Workforce and College Preparation, School of Arts and Technology, School of Health and Public Service, and School of Workforce and College Preparation. The deans of the four schools oversee all instructional programs. instructor — Do not capitalize.
Internet addresses — When an Internet address or URL falls at the end of a sentence, use a period. If an address breaks between lines, split it directly before a slash or a dot that is part of the address, without an inserted hyphen. Whenever possible, the URL should be the last line of a story. For a complete guide to URL protocol visit www.roguecc.edu/MarketingRecruitment.
automatically insert extra space after a sentenceending punctuation mark.
service centers located at all RCC campuses that house admissions, financial aid, and cashiers.
Pete, Henry — President emeritus and RCC’s founding president; served from 1970 to 1980.
libraries — RCC has two: the Redwood Campus Library and the Riverside Campus Library, located on the second floor of the Jackson County Central Library, 205 S. Central, Medford.
RCC/SOU Higher Education Center — Proper name of educational facility at 101 S. Bartlet St., Medford. Jointly owned and operated with Southern Oregon University. Use Higher Education Center or HEC on second reference.
phone numbers/extensions — Format phone numbers or extensions, as follows: Ext. 7500 for on-campus/internal publications; 541-956-7500 for publications going off campus; and 800411-6508 for toll-free numbers.
Levine, Rick — President emeritus and RCC’s fourth president; served from 1999 to 2004.
president — Capitalize when used as a title before name: President Peter Angstadt, but lower case after the name: Peter Angstadt, president. If including doctorate degree, write RCC President Peter Angstadt, Ph.D.
Marjorie Holzgang Concert Bowl — Full and proper name of outdoor performance area on Redwood Campus. Use concert bowl on second reference. mission statement — Rogue Community College provides quality education to help learners achieve their goals and to support the social, civic, cultural and economic vitality of our diverse community. new student orientation non-credit schedule — Refers to Continuing Education schedule of classes or class schedule. online — Do not hyphenate. percentages — Use figures: 50 percent, 2.5 percent (decimals, not fractions) and spell out percent. Do not use % except in tables. periods — Use a single space after a period, colon, semicolon or question mark. Wordprocessing programs like Microsoft Word
Phi Theta Kappa (PTK) — Spell out in first reference. Phi Theta Kappa is the official international honor society of two-year colleges.
professor — RCC does not use the designation professor or associate professor. Use instructor, faculty or adjunct faculty. Qualify all titles after the employee’s name in first reference in this manner: Joseph Jones, RCC math instructor, and Charles Brown, faculty member. In subsequent references, use only the employee’s last name for identification. program advisory committees — Appointed groups of employers and employees from the related program area who contribute their expertise to the development of RCC career and technical programs. quotation marks — Use single quotes in headlines. Rogue Central — Proper name for student
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Rogue Auditorium — A 183-seat lecture hall/ theater on the Redwood Campus. Rogue Community College — Spell out on first reference; RCC, Rogue or the college on subsequent reference. Rogue Online — An online virtual learning system. Rogue Performance Hall — A small, black-box theater in C Building on the Riverside Campus. room numbers — List the room number after the building in which it is located: Coates Hall 10 or CH-10; F Building, Room 10, or F-10. semester — RCC does not operate on a semester system. See term. Sims, Howard, Ph.D. — RCC’s second president; served from 1980 to 1986. staff — Generally refers to classified staff members or members of the RCC Oregon School Board Employees Association. student body card — Not student I.D. card. Student Center — Full, proper name for Redwood Campus building that houses the cafeteria, dining room, student center, clubs and student government offices. 35
Student Services — Division that oversees Counseling, Enrollment Services, Financial Aid, Marketing and Recruitment, Student Programs, and TRiO programs. Table Rock Campus Learning Resource Center — Full name for TRC learning center. term — RCC operates on three 11-week terms (not semesters) fall, winter and spring, and an eight-week summer term. Do not capitalize.
WebCT— See Rogue Online. Wiseman Center — Full and proper name for Redwood Campus building that houses the Library, Redwood Campus Tutoring Center and Wiseman Art Gallery. Named after Lillian Wiseman, a retired Grants Pass seamstress and dress designer who gave a major financial gift to RCC. Wiseman Gallery — Proper name for art gallery located on Redwood Campus in Wiseman Center.
theater — Only acceptable spelling when referring to an academic discipline, facility or organization of actors: RCC theater arts classes. years — In cases where the century does not Exceptions include theater companies that have change, inclusive years should be formatted as chosen “theatre” as a part of their business name: follows: 2009-10. Rogue Music Theatre, Barnstormers Little Theatre Group. TRiO — Federally funded programs designed to identify and provide services for individuals from disadvantaged backgrounds: TRiO Student Support Services, TRiO Educational Opportunity Centers, TRiO Educational Talent Search. Tutoring centers — RCC has free dropin tutoring for students at three locations: Wiseman Center, RWC; G Building, RVC; and the Learning Resource Center, TRC. veterans — Lower case. Capitalize if referring to RCC Veterans Services Department or U.S Department of Veterans Affairs. No apostrophe. Veterans Resource Center — RCC has centers on the Redwood Campus and Riverside Campus. Web — Refers to the World Wide Web and is therefore capitalized. Also Web page. However, the following are lowercase and one word: website, webcam, webcast, webmaster. 36
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