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INTERNATIONAL FOOTBALL SUMMIT 2012 NOVEMBER 22nd I DORINT HOTEL I COLOGNE - GERMANY

INTERNATIONAL FOOTBALL SUMMIT 2012 - REVIEW

On November 22nd, 2012, REPUCOM’s annual International Football Summit took place in Cologne for the ninth time. Around 200 participants from more than 14 different countries joined the congress, including representatives of the likes of Adidas, Manchester City, Audi, FC Barcelona, FIFA, ING, DFL and FC Bayern Munich. We heard fascinating presentations and discussions on the topic of football business. Among others, Emirates, ING and A.S. Roma provided absorbing insights into their sponsorship strategies. In the afternoon session, tipp3 and the Austrian Football Bundesliga outlined their ‘innovative strategic marketing model’ and the effectiveness of synergies in football business. Electronic Arts talked about their ‘Virtual Bundesliga’ and FIFA presented the ‘Interactive World Cup’. Later in the day representatives from Twitter, Electronic Arts and FC Barcelona discussed the topic ‘Football business meets social media’ in the expert panel discussion. An informal get-together at Harry's New York Bar rounded off the day.

FACTS 2012  One of the leading networking events in European football business

 Speakers from top clubs, sponsors and federations worldwide  A closed shop only for invited guests  The 9th edition with over 200 participants from 14 different countries

20.1 % Clubs 19 % Marketer 11.2 % Media Industry

30.7 % Sponsors 10.1 % Federations 8.9 % Other

REVIEW - PROGRAMME 2012 SUMMIT KICK-OFF BY THE HOST Ian Nuttall I Director I Xperiology

WELCOME TO COLOGNE Thomas Zimmermann I Global Director Marketing & Communication I REPUCOM Danny Townsend I President EMEA & South Asia I REPUCOM

FOOTBALL GOES GLOBAL Stuart Priestley I Manager Special Projects & Sponsorships I Emirates Emirates football strategy: Shifting from mass awareness to meaningful engagement

Sandra Prins I Head of Sponsorships I & Edwin Jansen I Sr. Sponsorship Manager I ING Global brand engagement through football

REVIEW - PROGRAMME 2012 FOOTBALL REACHES EVERYONE Christoph Winterling I Commercial Director I A.S. Roma A.S. Roma: The way to become a global brand

Tom Glick I CCO & COO I Manchester City Manchester City: A club in transformation

BRANDS AND RIGHTHOLDERS Philip Newald I CEO I tipp3 Melf Sönnichsen I Head of Marketing I Austrian Football Bundesliga tipp3 Bundesliga powered by T-Mobile: An innovative strategic marketing model

REVIEW - PROGRAMME 2012 Dirk Schülgen I Marketing Director CEE I Electronic Arts Digital Football: EA SPORTS FIFA 13 and the virtual Bundesliga

FOOTBALL GOES SOCIAL David Fowler I Group Leader Strategic Projects Marketing Division I FIFA The FIFA Interactive World Cup

Expert Discussion – Football meets social media Dirk Hensen I Head of Communications & Puplic Affairs I Twitter Pasi Lankinen I Business Intelligence Manager I FC Barcelona Dirk Schülgen I Marketing Director CEE I Electronic Arts

NETWORKING / GET-TOGETHER 2012

DELEGATES 2012

1. FC KÖLN ∙ 40 BEATS ∙ A.S. ROMA ∙ ADIDAS ∙ ADOE DEN HAAG ∙ AEGON ∙ AIM SPORT ∙ AJOINT.COMMUNICATION ∙ AKZIO! ∙ AL-KO KOBER ∙ ANSON'S ∙ ARD ∙ ARENA LVIV ∙ ARENA ONE ∙ ARENACOM ∙ ATP BUSINESS TRAVEL ∙ AUDI ∙ AZ ALKMAAR ∙ BAYER ∙ BAYER 04 LEVERKUSEN ∙ BEISSWANGER-CONSULTING ∙ BETCLIC ∙ BITBURGER ∙ BRANDSCAPE ∙ BRANDSOME ∙ BRAU UNION ÖSTERREICH ∙ BV VITESSE ∙ CARLSBERG ∙ CASHPOINT AGENTUR & IT SERVICE ∙ CASHPOINT SCR ∙ CEMANO COMMUNICATION CHELLOMEDIA PROGRAMMING ∙ CITROËN ∙ CMS HASCHE SIGLE ∙ COMMERZBANK ∙ CONSTANTIN SPORT MARKETING CONTINENTAL ∙ DEUTSCHE POST ∙ DEUTSCHE POSTBANK ∙ DEUTSCHE TELEKOM ∙ DEVK VERSICHERUNGEN ∙ DFB ∙ DFL DHBW MANNHEIM ∙ DP BERATUNG ∙ E|MOTION ∙ EASTWAY CONSULTING ∙ EINTRACHT FRANKFURT ∙ ELECTRONIC ARTS EMIRATES ∙ ENBW ∙ ESB ∙ FASPO ∙ FAZ ∙ FC BARCELONA ∙ FC BAYERN MÜNCHEN ∙ FC INGOLSTADT 04 ∙ FC INTERNAZIONALE ∙ FC SCHALKE 04 ∙ FC UTRECHT ∙ FEYENOORD ROTTERDAM ∙ FIFA ∙ FITNESS FIRST ∙ FLYERALARM ∙ GAZPROM ∙ GALATASARAY ISTANBUL ∙ GREFFENIUS ZEHLE BEULKE BARBER ∙ GRUNDIG INTERMEDIA ∙ HARTMUT SCHULZ KOMMUNIKATIONS ∙ HEIKE MAHLER + PARTNER EXECUTIVE SEARCH ∙ HENKEL ∙ HEUS ∙ HORIZONT ∙ HYUNDAI ∙ IBC MARKETING ∙ IMG ∙ INFRONT ∙ ING INTERSPORT ∙ ISS SPORTMANAGEMENT ∙ JACK WOLFSKIN ∙ JONAS ∙ JP 4 ∙ KNVB ∙ KROMBACHER ∙ KYOCERA ∙ LEGA SERIE A LMS SPORT ∙ MAGE SOLAR ∙ MAN ∙ MANCHESTER CITY ∙ MASTERCARD ∙ MILWALL FC ∙ ML SOLUTIONS ∙ MOVE ON COMPANY MSV DUISBURG ∙ N.E.C. NIJMEGEN ∙ NÜRBURGRING AUTOMOTIVE ∙ OPEL ∙ ÖSTERREICHISCHE SPORTWETTEN ∙ ÖSTERREICHISCHE FUßBALL-BUNDESLIGA ∙ PETERS RECHTSANWÄLTE ∙ PLAYERS UNITED ∙ PON ∙ PR MARKETING ∙ PUMA ∙ PSV EINDHOVEN ∙ REWE GROUP ∙ RODA JC KERKRADE ∙ RTL TELEVISION ∙ SCHAEFFLER ∙ SETONE ∙ SKY ∙ SMC MANAGEMENT SPARHANDY ∙ SPONSORS ∙ SPORT1 ∙ SPORTCAST ∙ SPORTFIVE ∙ STADA ∙ STADION FRANKFURT MANAGEMENT ∙ STRAUBE MEDIEN SERVICE ∙ SUNEXPRESS ∙ SV ZULTE WAREGEM ∙ T.E.A.M. MARKETING ∙ TARGOBANK ∙ TASK COMMUNICATION ∙ THE SPORTSMAN MEDIA GROUP ∙ THE STADIUM CONSULTANCY ∙ TIPICO ∙ TIPP3 ∙ TRENTINO MARKETING SPA ∙ TRI:CEPS. TSG 1899 HOFFENHEIM ∙ TÜV RHEINLAND ∙ TWITTER ∙ UEFA ∙ UFA SPORTS ∙ UNIQUE1 ∙ UNITYMEDIA ∙ VEREINIGUNG SPORTSPONSORING- ANBIETER ∙ VELTINS ∙ VFL WOLFSBURG ∙ _WIGE SOLUTIONS ∙ XPERIOLOGY ∙ YOKOHAMA ∙ ZDF ∙ ZECCO SPORTVERMARKTUNG

INTERNATIONAL FOOTBALL SUMMIT 2012 - REVIEW

We look forward to seeing you again next time. Should you have any questions or require further information, please do not hesitate to get in touch.

Ilka Wendlandt Luxemburger Str. 299 50939 Cologne Germany

iwendlandt@repucom.net repucom.net

Tel: +49 (0) 221-430 73 132 Fax: +49 (0) 221-430 73 111