Main Sponsor:
EHI Technologie Tage 2013 The IT event for decision-makers in retail and industry
With the kind support of:
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November 05 – 06, 2013 Congress Centrum Nord, Koelnmesse www.technologie-tage.com
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EHI Retail Institute · Spichernstr. 55 · 50672 Köln · www.ehi.org
Event Overview
Impressions
Ulrich Spaan Senior vice President EHI Retail Institute
Welcome to the EHI Technology Days 2013! Tuesday, November 5, 2013 Innovation block
Augmented reality, mobile payment & co.
Digital Wallet
Experiences with mobile wallet & mobile payment
Multichannel Implementation
Meeting technological challenges
Business Intelligence
Near-real-time information on mobile devices
IT-Strategy
Cloud-based merchandise management and checkout
Highlight
CIO-Podium diskussion
Wednesday, November 6, 2013 IT-Security
Threat level for retail
Bring your own device
Easy, flexible, and secure
Store communication
Optimised interaction processes between store and headquarters
Facility Management
IT-supported, innovative expansion and store management
Objectives
Numerous presentations give insight into the currently most important technological trends in retail and give essential impulses for projects in one’s own company. Retail meets retail: The EHI Technology Days are characterised by a broad representation of retailers among presenters and participants. Perfect networking opportunities during the comprehensive accompanying exhibition and the “legendary” evening event.
Participants
Decision makers in IT and organisation in German-speaking retail Heads of retail from the industry and services sectors Over 500 participants total
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Tuesday, November 5, 2013
10:00 a.m. | Welcome and Introduction
3. An Interactive Shopping Experience with Augmented Reality
Prof. Dr. Andreas Kaapke, Management, Baden-Württemberg Cooperative State University (DHBW)
Improving the shopping experience in stores by emotionalising products and providing additional digital information. Direct interaction with customers, product reviews, and virtual instructions are only a few examples of augmented reality.
10:15 a.m. | Retail Innovation at adidas Group adidas sees it as its duty to continue setting new goals, to continually become even better and set the standard in all its endeavours. How can IT support this? Which technologies bring added value? Ingo Winterhoff, Global IT Director - Retail Store, adidas Group 10:45 a.m. | Acceptance of Mobile Wallets in Retail Is mobile payment just another hype? Or will the future belong to the digital wallet? Which solutions will prevail – in-app or open wallet? A report on the acceptance of mobile couponing and mobile payment. Matthias Blodig, Advisor on Special Issues, Lunar GmbH 11:15 a.m. | Coffee Break / Conversations in the Exhibition Forum 11:45 a.m. | It’s a Matter of Process: Multichannel Implementation at Leder & Schuh AG Leder & Schuh AG presents itself as an extensively integrated multichannel retailer today. Which technological challenges had to be met when implementing innovations? How is MC implemented on the retail floor, and what advantages does it offer customers? Hubert Petz, Chief Process & Information Officer/Head IT/Head of MCR Development & Services, Leder & Schuh International AG 12:15 p.m. | New Digital Services for Customers Digital receipts are the future of retail. They provide competitive advantages, improve customer satisfaction, and promote referral marketing. But what needs to be considered when introducing them? What are the advantages for retail and customers? Felicité Reinhardt-Wiesenmüller, Head of Marketing, Roland SE 12:45 p.m. | More Productivity with the Mobile Store Office Migros Turk is convinced that a store manager who spends a substantial amount of his or her time on the retail floor, in contact with customers, is able to take far better decisions. This is why the MyOffice app for tablets was introduced, allowing the mobile store office to accompany the manager. (Presentation in English) Kerim Tatlıcı, Group Manager IT, Migros T.A.S., Istanbul (TUR)
Kerstin Schröder, HP Information Management & Analytics, Solution Principal Business Intelligence, Hewlett-Packard GmbH
4. Mobile Payment: Austria Pays with Smartphones How can we implement a payment app in a retailer’s payment process and speed up checkout at the counter? A practical example from Austria. Dr. Michael Suitner, Founder and Managing Director, Secure Payment Technologies GmbH
3:30 p.m. | Challenges and Innovations in the Travel Retail Market The travel retail market has particular challenges, which Heinemann Brothers meet with unusual solutions. Among these solutions is QRcode shopping, whereby the product ordered via mobile is brought directly to the customer at the departure gate. Sascha Voelz, Head of Business Application Sales – IT (global), Gebr. Heinemann SE & Co. KG 4:00 p.m. | Coffee Break / Conversations in the Exhibition Forum 4:30 p.m. | The “Schnägg” Project – From Producer to Mobile Retailer Schnägg is an innovative concept for a healthy snack between meals. The necessary system solution for the new business model was introduced quickly and is completely cloud-based. The mobile POS makes use of iPhones with scanners. Jörg Brun, President of the Supervisory Board, Blattwerk AG 5:00 p.m. | CIO Panel The traditional discussion round on current IT topics and trends Moderation: Olaf Schrage, Managing Director, Douglas Informatik & Service GmbH Participants include: Roman Melcher, Managing Director, dm-drogerie markt Karsten Schütt, Managing Director, Deichmann SE Jens Siebenhaar, Managing Director and Director of Information Technology, Rewe Group
1:15 p.m. | Lunch 2:30 p.m. | Innovation Block 1. Virtual Store Display In late 2011, the online optician Edel-Optics began a pilot project for “virtual store display” in its flagship store in Hamburg. Based on an iPad application, it seamlessly integrates mail order and retail store services. Dennis Martens, Founder and Managing Director, EdelOptics 2. Optimised Flyers – Boosting Sales on a Smartphone Anyone who has tried to open a classically designed flyer on a smartphone knows this falls short of true readability. The “Smart PDF” divides PDFs into individual sections and optimises the view for a smartphone. Enrique Strelow, Head of Shopper Communication, Ferrero
6:00 p.m. | Reception in the Exhibition Forum 7:15 p.m. | Busses Depart for Halle Tor 2 in Cologne 8:00 p.m. | The “GK SOFTWARE IT Night” Begins with generous support from:
| 12:30 p.m. in Building Management
Single Source of Truth – Software Use
Managing a store and its expansion over the course of the store’s life cycle is a great challenge. How is complex process management implemented in construction and development? And how can it be integrated with an existing CRM system?
Programme subject to change
Media partner:
Trade fair partner:
Stefan Riedl, Department Head Development Strategies & Analysis, McDonald’s Deutschland Other Partner: 1:00 p.m. | Summary and Concluding Remarks 1:15 p.m. | End of Event / Lunch
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HANDELSVERBAND Verband österreichischer Mittel- und Großbetriebe des Handels
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Signature Date
A member of Handelsverbands Österreich
I will take part in: Evening Event in the Halle Tor 2:
Programme subject to modification
Oliver Tackmann, Managing Director Corp. Organisation, IT & Processes, Obi Group Holding
nn Organization: Ulrich Spaan, Cetin Acar (Content) Horst Rüter (Management) Monika Henke, Sarah Levin (Exhibition / Sponsoring) Petra Sieling (Information / Registration)
* To register, you must accept the Terms and Conditions of Attendance.
“Full End Device Flexibility & Mobility” – This was the motto of Obi’s bring-your-own-device pilot project, which is to be implemented throughout the company. What is Obi’s objective? What hurdles does it face for company-wide implementation?
nn Accommodation: A limited number of rooms are available for participants in various price classes in and near the conference hotel. We request that you book early. To book rooms, please contact H.U.T.-Hotelreservierungs- und Tagungsmanagement GmbH, Cologne, Tel.: +49 (0) 221/29 2592-10, e-mail:
[email protected]
E-Mail:
12:00 p.m. | Bring Your Own Device Made Easy at Obi
For more information see: http://www.retail-design-konferenz.de/anreise
Participants include: Dr. Timo Hauschild, Head of the Department for Critical Infrastructure Protection at the Federal Office for Information Security; Holger Himmel, Information Security Officer, Tengelmann Warenhandelsgesellschaft KG; Reinhard Schwuchow, Head of IT Security, Lunar GmbH; Wolfgang Straßer, Managing Director, @-yet GmbH
Phone:
What is the threat situation for retail? What are the weak points, and which measures are effective?
nn Environmentally Friendly Travel with Deutsche Bahn: “You can’t get any greener” Travel to and from the EHI Retail Design Conference with 100% green electricity starting at 99 euros UNTERWEGS MIT ÖKOSTROM Booking: +49 (0)1806 - 31 11 53 with the keyword “EHI”
A member of EHI Retail Institute e. V.
11:15 a.m. | Security Panel Discussion Round on IT Security in Retail
The company is:
10:45 a.m. | Coffee Break / Conversations in the Exhibition Forum
Postcode, City:
Matteo Molon, eCommerce Manager, Calzedonia Group
Registration may be cancelled up to 14 days in advance of the conference for a € 50.00 (plus VAT) processing fee. Cancellation between 14 and 7 days prior to the conference will result in billing half the conference fee; later cancellations and non-attendance will incur the full conference fee. If a paying replacement participant is produced, participation will be transferred and no additional fees incurred. Conference fees shall be paid upon receipt of billing without any deduction prior to the conference.
your PO-No.
The Italian Calzedonia Group’s firm structure is determined by its franchises, which made the introduction of a central web shop a particular technical and organisational challenge. How was the project implemented? How were franchisees and customers included? (Presentation in English)
Street, No.:
10:15 a.m. | One Web Shop – 3,400 Stores: Challenges and Implementation at a Global Fashion Retailer
Postcode, City:
Albert Schmid, Director of Organisation, Denner AG
nn Conference Fees/Conditions of Participation: The conference fee is € 1,190.00 (plus VAT) including conference materials, lunch on the 1st and 2nd conference days, and coffee/beverages during the conference. The fee includes the evening event on September 17 as well as the Store Check Tour on September 18 (limited number of participants). Participants from member companies of EHI e.V. and Handelsverband Österreich are entitled to a reduced fee of € 990.00 (plus VAT).
Company:
Denner AG reorganised store task and information management in several stages, taking into account all interaction processes between headquarters and its stores.
nn Languages: German/English (with simultaneous translation)
Street, No.:
9:45 a.m. | Efficient Communication in the Heterogeneous Store Environment at Denner AG
nn Venue: Congress-Centrum Nord, Koelnmesse Deutz-Mülheimer Strasse 111, 50679 Köln
Department/function:
Dr. Matthias Uflacker, Chair Representative Enterprise Platform and Integration Concepts, Hasso Plattner Institute, University of Potsdam
Company
Rolf Schumann, Head of Database and Technology / SAP HANA Middle & Eastern Europe
nn Dates: November 05-06, 2013 Nov. 05, 2013: 10:00 a.m. - 6:00 p.m. (followed by evening event) Nov. 06, 2013: 9:00 a.m. - 1:15p.m. (followed by lunch)
Last name, first name
Speed is one of the essential factors of success in global competition. Particularly important is the ability to draw conclusions from information and apply them to business processes. The presentation will show how to overcome existing barriers and implement new approaches.
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9:15 a.m. | Business Model Innovation in Retail via Real-Time Systems
Organizer: The EHI is a research institute for the retail sector. The EHI’s 600 members include international retail companies and their industry associations, manufacturers of consumer and investment goods, and various service providers, including numerous companies in the Technology sector. We research the key issues of the future for the retail business, organise conferences and working groups, publish via our own publishing house, and are partners with Messe Düsseldorf at the world’s largest retail trade fair, EuroShop.
nn Organizer: EHI Retail Institute GmbH Spichernstraße 55, 50672 Cologne Tel.: +49 (0) 221 / 57 99 3-28 (-48), Fax: +49 (0) 221 / 57 99 3-45 Email:
[email protected]; Internet: www.ehi.org
By fax: +49 (0) 2 21 . 5 79 93-45 or online: www.technologie-tage.com
9:00 a.m. | Welcome and Introduction by the Moderator
Information
Registration* for EHI Technologie Tage 2013, Cologne, November 05-06, 2013
Wednesday, November 6, 2013
Register fast here: www.technologie-tage.com Now available for your smartphone:
EHI Retail Institute GmbH Konferenzen Spichernstr. 55 50672 Cologne Germany
