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annual report 2003

N V Holdingmaatschappij De Telegraaf • annual report 2003

N.V. Holdingmaatschappij De Telegraaf Address:

Basisweg 30, 1043 AP Amsterdam

Postal address:

P.O.Box 376, 1000 EB Amsterdam

Telephone:

+31 20 - 585 9111

The annual report is available in the English language via http://www.telegraafholding.nl For more information: [email protected] This annual report is a translation of the original text in Dutch, which is the official version.

N.V. Holdingmaatschappij De Telegraaf is an independent Dutch media group. Information is the core of our existence. Continuity, independence and profitability make up the foundation of our policy. Our future lies in optimising existing activities, developing new concepts and utilising opportunities in and outside the Netherlands.

A N N U A L

R E P O R T

MANAGING BOARD F.Th.J. Arp (1954)

J. Olde Kalter (1944)

Mr F.Th.J. Arp became director of the company on

Mr J. Olde Kalter was appointed director on 1 January,

1 July 1997. From 1991 to 30 June 1997, he was one of

1995. Prior to this Mr Olde Kalter has held various positions

the partners of Deloitte & Touche Accountants. Prior to

within the company and in the course of his career was

this, he was already active in the field of accountancy.

temporarily based in the United States. Mr Olde Kalter is a

Mr Arp studied business economics and accountancy at the

University of Utrecht law graduate, and editor-in-chief of daily

Erasmus University in Rotterdam.

newspaper De Telegraaf.

W.O. Kok (1961)

A.J. Swartjes (1949)

Mr W.O. Kok was appointed director on 1 January

Mr A.J. Swartjes has been director since 1 January

1999. He has been in the employ of De Telegraaf since

1991, after having occupied several positions in the company

1986 and held several positions, including those of manager

since 1978. During the period from 1974 to 1978 he was

of the Amsterdam newspaper printing companies and

attached to Reader’s Digest and to Colgate/Palmolive.

Deputy General of the technical department. Mr Kok studied

Mr Swartjes studied economics at the Erasmus University in

engineering at the Technical College in Amsterdam and

Rotterdam.

economics at the University of Amsterdam.

2

A N N U A L

R E P O R T

CONTENTS Supervisory Board Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Other data

Report of the Supervisory Board to Shareholders . . . . . . . . . 5 Consolidated key figures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Publications and activities of De Telegraaf company . . . . . 54

Report for the year 2003

Auditors’ report and dividend proposal . . . . . . . . . . . . . . . . . . . 57

of Stichting Administratiekantoor van aandelen

Post balance sheet events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

N.V. Holdingmaatschappij De Telegraaf . . . . . . . . . . . . . . . . . . . . 8

Profit appropriation as provided for in the articles of association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

Annual Report

Special rights under the articles of association . . . . . . . . . . 60 Key figures as of balance sheet date . . . . . . . . . . . . . . . . . . . . 62

Report by the Managing Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Management subsidiaries January 2004 . . . . . . . . . . . . . . . . 64

Publishing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 – National newspapers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 – Regional newspapers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 – Door-to-door publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 – Magazines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Other activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Participations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Prospects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Code Corporate Governance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Annual Accounts

Consolidated balance sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Consolidated profit and loss account . . . . . . . . . . . . . . . . . . . . 33 Principles for consolidation valuation and determination of the result . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Notes to the consolidated balance sheet . . . . . . . . . . . . . . . . 38 Notes to the consolidated profit and loss account . . . . . . 42 Cash flow statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Balance sheet of N.V. Holdingmaatschappij De Telegraaf . . 46 Profit and loss account of N.V. Holdingmaatschappij De Telegraaf . . . . . . . . . . . . . . . . . . 47 Notes to the balance sheet and profit and loss account . . 49

3

A N N U A L

R E P O R T

SUPERVISORY BOARD MEMBERS * A.J. van Puijenbroek, chairman

L.G. van Aken

Age: . . . . . . . . . . . . . . . . . . 56 years

Age: . . . . . . . . . . . . . . . . . . 63 years

Nationality: . . . . . . . . . . . Dutch

Nationality: . . . . . . . . . . . Dutch

Position: . . . . . . . . . . . . . . director of N.V. Exploitatiemaatschappij

Position: . . . . . . . . . . . . . . . . . former member of the Managing Board

Van Puijenbroek

of N.V.Holdingmaatschappij De Telegraaf

Supervisory

Initial appointment: . . . 30 - 05 - 2002

Board memberships: Media Groep Limburg B.V.

Current term: . . . . . . . . 2002 – 2006

Initial appointment: . . . 15 - 05 - 1975 Current term: . . . . . . . . 2003 – 2007

W. Overmars Age: . . . . . . . . . . . . . . . . . . 71 years

W.H. Charles, vice-chairman

Nationality:. . . . . . . . . . . . Dutch

Age: . . . . . . . . . . . . . . . . . . 70 years

Supervisory

Nationality:. . . . . . . . . . . . Dutch

Board memberships: . Bavaria N.V.

Position: . . . . . . . . . . . . . . . . . former member of the Managing Board

Initial appointment: . . . 05 - 06 - 1996

of N.V.Holdingmaatschappij De Telegraaf

Current term: . . . . . . . . 2000 – 2004

Supervisory Board memberships: . Media Groep Limburg B.V.

W. van Voorden

Initial appointment: . . . 15 - 06 - 1994

Age: . . . . . . . . . . . . . . . . . . 61 years

Current term: . . . . . . . . 2002 – 2005

Nationality:. . . . . . . . . . . . Dutch Position: . . . . . . . . . . . . . . chairman of CTZ (College Toezicht

H.L. Weenen, secretary

Zorgverzekeringen)

Age: . . . . . . . . . . . . . . . . . . 59 years

Emeritus professor at

Nationality:. . . . . . . . . . . . Dutch

Erasmus University Rotterdam

Initial appointment: . . . 26 - 06 - 1980

Emeritus professor at

Current term: . . . . . . . . 2000 – 2004

University of Tilburg Supervisory

M. Tiemstra

Board memberships: . Batenburg Beheer N.V.,

Age: . . . . . . . . . . . . . . . . . . 49 years

E.I.M. Groep B.V. (Economic Institute

Nationality:. . . . . . . . . . . . Dutch

for Small and Medium-sized

Position: . . . . . . . . . . . . . . member of the Managing Board

Enterprises)

of Achmea/Eureko

Initial appointment: . . . 04 - 06 - 1997

Supervisory

Current term: . . . . . . . . 2001 – 2005

Board memberships: . Vendopolis Initial appointment: . . . 05 - 06 - 2003 *31 December 2003

Current term: . . . . . . . . 2003 – 2007

4

A N N U A L

R E P O R T

Report of the Supervisory Board

At a meeting in which the Managing Board did not par-

to Shareholders

ticipate, we reviewed our own performance, the relationship with the Managing Board and the composition and perfor-

We hereby present the Managing Board’s report, the

mance of the Managing Board.

balance sheet as of 31 December 2003 and the 2003 profit

During the year under review, one member of the

and loss account with explanations as provided by the Board.

Supervisory Board attended a meeting of the Central Works

The financial statements have been audited and ap-

Council.

proved by Deloitte Accountants in Amsterdam, as is apparent from the auditor’s certification, which is included in this report.

We would like to express our appreciation to the

The financial statements were discussed with the auditor

Managing Board and the staff for the way in which they

during the annual meeting and subsequently adopted by the

performed their duties in 2003.

Board.

In accordance with the proposal by and the approval

We recommend that:

of the shareholders’ general meeting on 24 April 2003, Mr

The annual accounts for 2003 be approved in accordance

A.J. van Puijenbroek was reappointed, and Mrs M.Tiemstra

with the documents presented.

was appointed to the Supervisory Board of N.V. Holding-

The Managing Board be discharged from responsibility

maatschappij De Telegraaf, which fills the vacancy of Mrs

for the policy implemented during the year and the Super-

J.A. Brewer-de Koster.

visory Board be discharged from responsibility for the

Stichting Beheer van prioriteitsaandelen N.V. Holding-

supervision it conducted.

maatschappij De Telegraaf has decided to reduce the number

The dividend for the financial year 2003 per share of

of members on the Supervisory Board to five. Due to their

1 0.25 par value be fixed at 1 0.11 in cash (2002: 1 0.11

reaching the statutory age limit, Messrs W. Overmars and

in cash per share of 1 0.25 par value).

W.H. Charles will resign in 2004 and 2005 respectively. The

The dividend be made payable on 20 April 2004 at

vacancies which will thus occur, will not be filled. We intend

ABN-Amro Bank N.V. in Amsterdam.

to reappoint Mr H.L. Weenen to the Supervisory Board. The Central Works Council of N.V. Holdingmaatschappij

Supervisory Board

De Telegraaf has issued a positive advice with regard to this

A.J. van Puijenbroek

proposed reappointment.

Chairman

Amsterdam, 11 March 2004.

The Supervisory Board has met the Managing Board eight times during the past financial year and has reviewed organization and strategy, the company’s risk exposure and financial matters, among other issues. During the financial year, particular attention was paid to our participation in the Brouwer Groep. For our point of view regarding the Dutch corporate governance code we refer to page 29 of this annual report.

5

EXCELLENT! DE TELEGRAAF ON SUNDAY.

T

o reach the reader, new roads must and can be taken. This can

be done by being alert to changes in consumer behaviour and observing target groups and their perception of the environment more closely. It can also be done by offering a solution for what is probably the greatest dilemma: the limited time which readers have available. The Sunday newspaper meets that dilemma. Dagblad De Telegraaf wants to distinguish itself in the market, but not by supplying the readers with extra editorial content, and therefore information, during the week. That would upset the present balance in the time that is needed to read the newspaper during the week. The consumer is a different person on Sunday, with a different daily perception and the willingness to take time to read the newspaper. This does not only mean topical news and sport, but also new editorial elements in the domain of lifestyle, living and showbiz. On Sunday, the advertiser finds readers who take notice of commercial information in all leisure. On Sunday, the consumer makes the important purchase decisions because of the state of mind he is in on this day. And on Sunday, De Telegraaf breaks the commercial monopoly of the audiovisual media.

A N N U A L

R E P O R T

CONSOLIDATED KEY FIGURES N.V. HOLDINGMAATSCHAPPIJ DE TELEGRAAF (In thousands of euros, unless otherwise stated)

2003

Net turnover

2002

683,556

704,462

39,276

35,985

23,876

21,752

Operating profit before depreciation of goodwill and other value adjustments of goodwill

Operating profit after depreciation of goodwill and other value adjustments of goodwill

Financial revenue and charges



49,429

6,471

Pre-tax result from ordinary trading



25,553

28,223

1,321

12,491

Company tax on result from ordinary trading

Extraordinary result after tax

Result after tax



Share third-parties

—,—



21,235

26,874



5,503

1,109

Net result

590



25,765



4,913



25,765



4,913

Result appropriation: To the debt of other reserves Dividend pay-out (charged to reserves) Pay-out ratio

Cash flow from operational activities

5,775

5,775

p.m.

p.m.

62,172

33,059

Per share: Result



1 0.49



1 0.09

Cash flow from operational activities

1 1.18

1 0.63

Dividend

1 0.11

1 0.11

Number of employees at year-end (FTE)

4,357

4,553

7

A N N U A L

R E P O R T

Report for the year 2003 of the

shares, and the reappointment of Mr A.J. van Puijenbroek

Stichting Administratiekantoor van

and the appointment of Mrs M. Tiemstra to the Supervisory

aandelen N.V. Holdingmaatschappij

Board of N.V. Holdingmaatschappij De Telegraaf. The reap-

De Telegraaf

pointment of Deloitte Accountants as auditors of the Telegraaf group was also supported by our foundation.

In the year 2003, the total number of convertible

During the Management Board meeting of 2 Septem-

depositary receipts in N.V. Holdingmaatschappij De Telegraaf,

ber 2003, the semi-annual figures of the Telegraaf group

issued by our foundation, increased by 3,790,228 and

were discussed. The Board has taken notice of the draft of

amounted to 32,125,930 (of 1 0.25 par value) as of

the Code Corporate Governance of the Tabaksblat-commit-

31 December 2003, representing a nominal amount of

tee, as well as the reaction of the Managing Board of N.V.

1 8,031,482.50. These receipts are matched by an equal

Holdingmaatschappij De Telegraaf with regard to this draft.

number of shares held in trust. During the Management Board meeting of 1 April

Stichting Administratiekantoor van aandelen

2003, Mr W.M. Lammerts van Bueren (Board Member A)

N.V. Holdingmaatschappij De Telegraaf

was appointed chairman and Mr W.P. Moleveld was appointed

W.M. Lammerts van Bueren, Chairman

Board Member A. The Board also said farewell to Mr A.

J.A. Brewer-de Koster, Secretary

Harms, due to his reaching the statutory age limit. The

J.S. Dienske

accounts of our foundation for the financial year 2003 were

W.P. Moleveld

discussed and approved. The foundation’s report in the annual

E.H. van Puijenbroek

report of N.V. Holdingmaatschappij De Telegraaf was approved by our Board members.

Amsterdam, March 2004.

The financial statements of N.V. Holdingmaatschappij

Statement of independence

De Telegraaf and the dividend proposal for 2002 were discussed in detail with the Managing Board. The Management

The Managing Board of N.V. Holdingmaatschappij

Board has decided to meet in the spring and the autumn,

De Telegraaf and the Board of Stichting Administratiekantoor

after the publication of the annual figures and the semi-

van aandelen N.V. Holdingmaatschappij De Telegraaf hereby

annual figures.

declare that, in their joint opinion, the requirements regarding

The annual meeting of shareholders of N.V. Holding-

the independence of the Board of Stichting Administratie-

maatschappij De Telegraaf was held in Amsterdam on 24

kantoor van aandelen N.V. Holdingmaatschappij De Telegraaf,

April 2003. Our foundation, represented by its chairman,

set out in Annex X to the Listing and Issuing Rules of

voted in favour of the Supervisory Board’s recommendations

Amsterdam Exchanges N.V., have been fully met.

to adopt the financial statements for the year 2002, and with regard to the processing of the loss, with regard to the

Managing Board of N.V. Holdingmaatschappij

fixing of the dividend on account of the distributable part of

De Telegraaf

shareholders’ equity, and with regard to discharging mem-

Board of Stichting Administratiekantoor van

bers of the Managing Board and the Supervisory Board

aandelen N.V. Holdingmaatschappij De Telegraaf

from their responsibilities. Our foundation supported the Amsterdam, March 2004

proposals authorizing the Managing Board to repurchase

8

A N N U A L

R E P O R T homes, among other things. A process to which the Telegraaf

REPORT BY THE MANAGING BOARD

group itself also contributes, for that matter. Magazines have an increasingly shorter life cycle and the daily newspapers’ decrease in circulation appears to be structural.

Introduction

The crossroads at which the consumers’ time con-

For the third successive year newspapers faced

sumption and the money flows of advertisers meet one

decreasing income from advertising. In particular, personnel

another, appear to be changing definitely by the transformation

and classified advertisements came under heavy pressure

from an analog world to a digital one. In the past, the publisher

due to the unfavourable economic climate and competition

had a great influence on the time and place of media

from the Internet. In addition, income from the readers’ market

consumption (the so-called push-economy); now, thanks to

was in decline for the national and regional daily newspapers.

digital developments, it is a matter of a so-called pull-economy, in which the consumer himself determines where and how

As a result of the continuous pressure on profits, in

he or she purchases whichever media and also if he or she

2003 much attention was once again devoted to cutting

uses this interactively or not. And, obviously, the advertiser

costs. In accordance with the reorganization plans announced

adapts.

in 2002 and 2003, a total of about 540 (full-time) jobs were cut at the Amsterdam-based companies and the regional

This forces us to seek out the ever-changing crossroads

newspapers by the end of 2003. In this context, more

by, on the one hand, adding digital possibilities to our products

than 400 employees, of whom 50 were transferred, had left

and, on the other hand, developing new concepts which we,

their job at the end of 2003 by utilizing the scheme for older

as media operators can deliver distinctively, that is to say

employees or the departure encouragement scheme.

better and/or cheaper, and in some cases linked to our existing products or brands.

Further cost reductions were realized through the central purchasing of goods and services and the termina-

Cost reductions remain an important issue. The new

tion or the disposing of loss-making activities. In merging the

structure of our organization offers an increased perception

newspaper printing facilities into one company (Telegraaf

of costs and also the possibility of looking at both chain

Drukkerij Groep B.V.) and placing the ICT-activities in Telegraaf

optimisation and our product portfolio in the longer term.

Media ICT B.V. as of 1 January 2004, both a further cost

We shall be able to proceed for a long time yet in lengthe-

reduction is envisaged as well as a better use of the available

ning the life cycle of our existing products by means of new

capacity.

initiatives and geographical expansion. But, starting from that which we could and can do in the analog world, it is essen-

The time which consumers devote to media, and the

tial to translate this into skills in the digital world and to

related application of advertisers’ budgets, is increasingly being

profitably exploit that new added value to media.

influenced by the arrival of new channels of information. The decrease in personnel advertisements and classified ads in

Looking at 2004 from this perspective, more budget

the printed media is doubtlessly strongly influenced by the

has been made available for investments in new products and

possibilities of the Internet, in the field of personnel, cars and

services which are closely related to our present activities.

9

A N N U A L

R E P O R T

Further cost reductions will also be carried out in 2004.

a result of SBS Broadcasting that was up by 1 13.2 million.

Expectations are that a total of at least 120 existing jobs will

The results from participations pertaining to SBS includes

be cut in the group in the coming years.

1 13 million in realized diluted profit as a result of the merger with Veronica. The cash flow from operational activities increased

FINANCIAL DEVELOPMENTS

from 1 33.1 million over 2002 to 1 62.2 million in 2003.

TURNOVER (7 683.6 MILLION)

Results In 2003, a net loss of 1 25.8 million was sustained, 50.4%

compared with a net loss of 1 4.9 million over 2002. The

Advertisements Subscriptions + single-copy sales

result over 2003 includes a net downward value adjustment 42.2%

of 1 48.9 million of the Brouwer Groep, as is further explained

Third-party printing

2.2%

Other turnover

5.2%

on page 27 of this report.

GOODS, SERVICES AND VALUE ADDED

OPERATING RESULT after depreciation of goodwill in millions of euros

Goods and services 56.2

61.4

65.1

78.6

88.5

88.6

80.4

9.5

21.8

23.9

51.3%

Value added Depreciation + miscellaneous

14.8%

Personnel costs Company tax

37.5% 0.2% 0

–3.8%

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

Net profit

Turnover Turnover decreased by 3% from 1 704 million in 2002 tot 1 683 million in 2003.

Operating results before depreciation of goodwill increased from 1 36 to more than 1 39 million, in spite of

The main factors for this were a decrease in adverti-

the advertising turnover which decreased by 1 25 million.

sing income of 1 25.3 million and an increase in circulation

Influenced by the increase in the cost of wages on the one

income of 1 8.8 million. At Dagblad De Telegraaf advertising

hand and the implemented reorganizations in 2002 and 2003

volume decreased by 7.5% compared to 2002, particularly

on the other hand, personnel costs decreased on balance by

in the personnel sector and in classified advertisements.

about 1 8 million. Owing to a lower consumption of paper and

The regional daily newspapers recorded a decrease in volume

decreased prices of paper, the cost of raw materials was

of 9%. The door-to-door papers and the magazines also lost

down by about 1 11 million. Further cost reductions resulted

advertising volume.

in operating costs that were lower by about 1 3 million.

In total, group turnover in 2003 consisted of 1 344 million in advertising income (50.4%) and 1 289 million

Income from participations increased on balance by

(42.2%) in circulation income. Turnover of third party print

more than 1 3 million. A loss from the participation in the

orders amounted to 1 15 million (2.2%).The remaining pro-

Brouwer Groep which was 1 9 million higher, was offset by

ceeds were 1 35 million (5.2%). In 2002, this was 1 370

10

A N N U A L

R E P O R T

million, 1 280 million, 1 18 million and 1 37 million, or 52%,

Added value

40%, 3% and 5% respectively. The turnover can be specified

The group’s total added value and the average added

as follows:

value per employee have developed as follows in the past five years:

x 2 1 million

2003

National newspapers

330.6

Regional newspapers

2002

(48%)

340.7

(49%)

Added value (x 1 1 million)

Per employee (x 1 1,000)

201.9

(30%)

209.6

(30%)

1999

388

83

Door-to-door papers

73.4

(11%)

76.2

(11%)

2000

420

81

Magazines

54.4

(8%)

52.6

(7%)

2001

372

69

Distribution activities

23.3

(3%)

22.3

(3%)

2002

339

73

0

(0%)

3.1

(0%)

2003

333

75

683.6 (100%)

704.5

(100%)

Other activities

Shareholders’ equity

Turnover of the national daily newspapers (De Telegraaf and Sp!ts) decreased by 3% and the turnover of the regional

Because of the loss sustained over 2003, shareholders’

daily newspapers by 3.7%.The turnover of the door-to-door

equity decreased from 1 454.1 million at the end of 2002

papers decreased by 3.7%, that of the magazines increased

to 1 428.3 million at the end of 2003. The dividend to be

by 3.4%.

paid out over 2003 has not yet been taken into account in the shareholders’ equity. Per share this signifies a decrease

Of the group turnover in 2003 2.4% was realized in

from 1 8.65 tot 1 8.16.

the other EU-countries, compared with 2.3% in 2002. Turnover achieved in other European countries was 1 0.1 million

The number of shares remained unchanged and

in 2003 and therefore the same as 2002. Turnover per

amounted to 52,499,200 ordinary shares and 960 priority

employee (FTE) increased by 2.1% from 1 150,205 in 2002

shares with a par value of 1 0.25. Of the ordinary shares,

to 1 153,298 in 2003.

32,125,930 were converted into depositary receipts as of

In the past five years the turnover, the average number

31 December 2003, or 61%. This was 54% at the end of

of man/woman-years and the turnover per employee have

2002.

developed as follows:

ADVERTISING TURNOVER Group turnover (x 1 1 million)

Average FTEs

Average turnover per employee (x 1 1.000)

1999

721.3

4,686

154

2000

811.1

5,177

157

2001

822.2

5,425

152

2002

704.5

4,690

150

2003

683.6

4,459

153

in millions of euros 375

436

405

370

344

20 –– –– 18

72 ––

–– 73

284 –– –– 253

1999

Newspapers

11

2000

2001

2002

Door-to-door papers

2003

Magazines

N

ewspapers seek new channels to strengthen their

own position in sub-segments. An example of this is the market for classified advertisements. In line with the classified ads in newspapers, a new form of classified advertising has originated: advertisement magazines. These are classified advertisements bundled in magazines for specific audiences, to which little or no editorial content is added. Uitgeversmaatschappij De Telegraaf is also active in this market segment, which is positioned between the Speurders-market and the market for ordinary advertisements. De Telegraaf aims at markets in which the newspaper has always held a strong position: used cars and used boats, campers and caravans. AutoTelegraaf Magazine has been developed internally. Boten en Campers & Caravans and the corresponding websites botentekoop.nl and camperscaravans.nl are being exploited via the participation in the successful publishing house of BoHil Media. It is the intention that this publisher will, in due course, be completely taken over by De Telegraaf.

A N N U A L

R E P O R T

Dividend

will be better able to control sickness absence (through

Dividend policy

arbitration for waiting periods, among other things) and to take preventive measures.

The dividend policy is aimed at a payment in cash of approximately 35% of the profit available for distribution. In determining the dividend, the effects of the tax on return on

For the regional daily newspaper publishers Hollandse

investment which was introduced on 1 January 2003, will

Dagbladcombinatie and Media Groep Limburg in particular,

be taken into account, if possible. A temporary overrun of the

2003 has been a year of (further) implementation of reor-

aforementioned pay-out percentage is acceptable in case of

ganization plans and slimming-down. This has great conse-

incidentally lower profits.

quences for a large number of employees. It is a matter of redundancies and job-changes. Current or announced future redundancies signify the start of a period of great uncer-

Dividend proposal

tainty in finding new employment.

In 2003, the company sustained a net loss, caused by incidental costs. The articles of association provide for a

Employment

distribution charged to the free reserve. Based on the fact that, exclusive of the incidental costs, there is a positive

In 2003, counted in full-time equivalents (FTEs), on

result from ordinary business operations after taxation, we

average 4,459 employees were working for the group, com-

propose to set the dividend for 2003 at 1 0.11 per share.

pared with 4,690 in 2002. This signifies a decrease by 231

This distribution will be charged to the free reserve.

FTEs. This reduction in jobs is the result of the implemented reorganization measures. This is offset by increases in personnel in connection with new projects.

OTHER COMPANY MATTERS

At the regional daily newspapers of the Hollandse Dagbladcombinatie and Media Groep Limburg (further) restruc-

Human Resource Management

turing operations have begun. The integration of company

The year of 2003 has been marked by the develop-

parts and cost reductions resulted in a reduction in staffing.

ment of human resource instruments at different levels. All

The subsequent reduction in costs already became visible in

jobs have been mapped out and then related to wage

2003, but will be fully emphasized in the coming years.

scales. In addition, assessment systems and performance

The Telegraaf MobiliteitsCentrum (TMC) has again

interviews were set in motion. Completion and refinement

made great efforts to guide redundant employees to different

will occur in 2004.

jobs in 2003, both inside and outside the group. According

In 2003, the achievement of one collective health in-

to expectations, the number of employees in 2004 will show

surance for the entire group was also worked on. This meant

a slight increase, because of new projects.

placing four collective health insurances and a large number of individually insured persons with one single health insurance

Terms of employment

company.

Six collective labour agreements apply to the group. Of

With the exception of one still current contract, this

the employees, about three-quarters are covered by the

operation has been successfully completed. Not only has

Grafimedia collective labour agreement and 15% by the

this resulted in a cost reduction for the employees and the

collective labour agreement for newspaper journalists. The

company in most cases, it also means that the organization

remaining collective labour agreements are those for the door-

13

A N N U A L

R E P O R T

to-door paper journalists, road transport and haulage, the

Risk inventory and evaluation (RI&E) is intended to

book and magazine branch and the journalists of popular

make an inventory of all risks which can lead to absence. In

magazines. The current Grafimedia collective labour agree-

this context, RI&E’s are being carried out on different loca-

ment still applies until 1 February 2005. The past year saw

tions within the group and a policy plan is being made.

an increase in collective labour agreement wages by 1% as

The Wet Verbetering Poortwachter (Eligibility for

of June and 1% as of November. In the meantime it has been

Permanent Invalidity Benefit Restrictions Act), which was

decided not to increase the collective labour agreement

introduced in 2002, has been shown to offer useful instru-

wages in 2004. By agreement, a study-committee has been

mentation through the type of attention to counselling in case

established which is working on transferring the present

of long-term absence. Through adequate implementation,

early retirement scheme (VUT) to a pre-pension scheme.

employees reintegrate more quickly and invalidity situations are prevented.

The collective labour agreement for newspaper jour-

The number of cases of RSI has clearly decreased in

nalists has a duration of 12 months and applied until 31

the past two years. The reasons for this are, among other

December 2003. In the past year, a 2% increase of the

things, a timely intervention by the company doctor and the

collective labour agreement wages was implemented, from

offer of workplace assessments, which lead to improvements

March. It was further agreed to assemble a so-called job

to the physical workplace and a change in employees’ habits.

reference file and to effect a classification in sections, based

Since January 2002, all workplaces are smoke-free. Smoking

on this file. The ultimate objective is to realize a better and

is only permitted in specially appointed locations. This has

clearer job-classification and remuneration system.

not led to many problems.

The parties to the collective labour agreement have

Environment

prepared and agreed on pre-pension regulations, in consultation with the Grafische Bedrijfsfondsen. The scheme has

In the course of 2003, measures were taken to further

started on 1 January 2004. In addition, study-committees

shape environmental policy across the group. The policy is

have been established for a policy for senior employees,

mainly aimed at diminishing negative impacts on the en-

modernizing the collective labour agreement and an age-

vironment. In doing so, the group supplies the necessary

conscious personnel policy.

means, education, information and consultative structure. On the one hand, the care is aimed at complying with the regulations as they are set out in permits and legislation, and

The collective labour agreement for door-to-door paper

on the other hand, at accepting one’s own responsibility in

journalists saw a 2% increase as of 1 July 2003.

this area. For this policy, the main points of attention are: improvement of the environmental consciousness of em-

Health and safety at work (working conditions)

ployees, reduction in the use of raw materials and decreasing

Good working conditions lead to greater satisfaction

the amount of waste.

on the part of employees and, in that way, to a higher productivity. Within the Telegraaf group there is a continuous effort

Central Works Council

to improve these conditions. In 2003 the Labour Inspectorate carried out an inspection in Amsterdam, which showed that

A Central Works Council was installed in 2003. A

the inspected company parts, the Amsterdam-based compa-

number of changes in the organization necessitated a consul-

nies of the Telegraaf group, complied with all legal obligations.

tative structure that was better attuned to the present form

14

A N N U A L

R E P O R T

of management. It can be concluded that 2003 was a difficult,

PUBLISHING ACTIVITIES

but mainly fruitful year of introduction for both parties, in which the pleasant consultative climate was the determining factor. Important issues involving the central works council in

DAILY NEWSPAPERS IN GENERAL

2003 relate to: entering into a new collective health insurance, terminating the premium save-as-you-earn scheme, introducing a performance and assessment system, dismant-

The distributed circulation of the Dutch daily news-

ling and establishing new subsidiary companies, setting up

papers decreased by 2.5% to 4,204,352 copies in the period

some joint ventures and the refinancing of the Brouwer

of 1 October 2002 up to and including 30 September 2003

Groep.

(the source for all circulation figures is the HOI, Institute for Media Auditing). In this figure, free daily newspapers such as

MOVEMENTS IN CAPITAL EXPENDITURE IN RELATION TO THE CASHFLOW

Sp!ts have not been taken into consideration. The unfavourable

in millions of euros

economic situation caused a decrease in advertising capacity utilisation for the third successive year.

141 98

71

61

38

25

102

NATIONAL NEWSPAPERS 75 65

41

Uitgeversmaatschappij

62 44

49

48

De Telegraaf B.V. 33 41

The strategy of Uitgeversmaatschappij De Telegraaf is

38

aimed at strengthening the leading position of the daily news1999

2000

2001

2002

–5

2003

paper De Telegraaf in the Dutch daily newspaper market. With –30

–26

a daily circulation of about 776,000 copies and a readerCash flow

Depreciation

Net profit

Capital expenditure

ship range of about 2.5 million persons a day (source: NOM Print Monitor 2002 IV - 2003 III), the daily newspaper has

INVESTMENTS

a share of about 40% in the market of (paid) national daily newspapers. The Dutch daily newspaper market is mainly a

The total amount of investments in 2003 is 1 24.8

crowding out market. Room for improvement can be found

million. This partly involves investments in the area of auto-

in optimising processes and in innovation. Examples of opti-

mation in projects for the editorial department, advertising

misation are the processing of advertising orders via the

department and the centre for customer contacts. In all, these

Internet, improvements in planning of print capacity and

investments amounted to 1 8 million. A total of 1 2 million

bridging great distances by printing at locations outside the

was invested in the printing facilities, among other things for

Netherlands. Innovation is possible by offering advertisers

the purchase of a blanket wash system and additional invest-

access to target groups and their perception of the envi-

ments in the printing unit in Limburg. A sum of 1 5.2 million

ronment via various media, and by giving readers more time

was invested in means of transportation, particularly trucks.

to read the newspaper, for example by publishing a Sunday paper.

15

A N N U A L

R E P O R T

General

nomic situation. In addition, there was a smaller growth

The decline of the economy in 2003 made itself felt

compared with 2002 because of the lack of major interna-

at daily newspaper De Telegraaf. The decrease in income

tional sporting events.

from advertising could only be partly compensated for by a rise in the income from the readers’ market and further

Single-copy sales in the Netherlands decreased from

cost reductions.

131,488 copies in 2002 to 125,328 copies in 2003, a decrease of 4.7%. Single-copy sales abroad, however, in-

Circulation

creased by 1.7% to 28,656 copies. This occurred in spite of

The distributed circulation of daily newspaper De Tele-

a decrease in the number of Dutch holidaymakers abroad

graaf fell by 2.4% in the period of 1 October 2002 up to and

because of the economic situation.

including 30 September 2003,

The increase in sales abroad

from 795,364 copies to 776,004,

was mainly due to printing a part

a decrease of 19,360 copies. Des-

of the foreign circulation on loca-

pite this, the circulation market

tion, on the Canary Islands and in

share of De Telegraaf in the national

Valencia. This results in an earlier

daily newspaper market grew by

distribution of the newspaper and

0.3% in 2003. As from 1 October 2003 a price increase

in that way in a strengthening of the competitive position in

of 5% was implemented in the readers’ market.

newsstand sales.

The number of subscriptions in the Netherlands

The positive effect of the Saturday subscription, which

decreased by 2.5% from 626,319 in 2002 to 610,624 in

was introduced in 2003, is not yet apparent in the annual

2003. The decrease in circulation is mainly caused by inten-

figures for 2003. The number of Saturday subscriptions at

sified competition from regional daily papers which transfer

the end of 2003 was 24,806.

their time of publication from the afternoon to the morning.

In order to once again increase circulation, initiatives

In the course of 2003 there was also a growing number of

have been developed in the areas of regionalization and the

subscription cancellations by readers in relation to the eco-

moment of distribution; in addition, new types of subscription have been introduced.

MOVEMENT IN PAID CIRCULATION DE TELEGRAAF

As from 2 April 2003 the regional section Twente Vandaag is being published in Twente six times a week with

through 1997 inclusive De Courant Nieuws van de Dag

daily newspaper De Telegraaf. The objective is to further

900,000 800,000

extend the circulation of daily newspaper De Telegraaf in this

700,000

region. Both the circulation figures and the advertising capa-

600,000 500,000

city utilisation are developing according to plan here.

400,000

In order to strengthen the position in both the circu-

300,000

lation and advertising market, the Sunday paper of daily

200,000 100,000

newspaper De Telegraaf will be launched as from 21 March

0 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003

Subscriptions + single-copy sales

2004. Subscribers will receive this paper at home as part

Subscriptions

of their regular subscription. The Sunday paper is also on

16

A N N U A L

R E P O R T

sale via sales points which are open on a Sunday. A single

more flexible, which has considerably improved the possibility

copy costs 1 1.75. Simultaneously with the launch of the

to place full colour advertisements for smaller advertisers

Sunday paper, a weekend subscription (Saturday and Sunday)

as well. These changes should contribute to a further im-

will be introduced. This type of subscription replaces the

provement of the competitive position of De Telegraaf.

Saturday subscription. During 2003, the Half Geld (half the money) subscrip-

To enforce the position of daily newspaper De Telegraaf

tion was also introduced. With this financial gesture daily

and AutoTelegraaf.nl on the Internet, AutoTelegraaf Magazine

newspaper De Telegraaf expects to interest young adults in

was introduced on 17 April 2003. This advertising magazine

the paper. Although it is still a small-scale activity, distribution

is distributed fortnightly via newsstand sales. Both circulation

of the newspaper via digital kiosks abroad will be continued

and the number of advertisements are developing in a direc-

with regard to expected positive developments in the future.

tion which confirms the justification of this magazine. In

Turnover of the digital version of daily newspaper De Telegraaf

addition, daily newspaper De Telegraaf has taken a 20%

via Internet, which was introduced in 2002, remained stable,

interest in BoHil Media during 2003. BoHil Media is the

partly because of a subdued promotion policy in 2003.

publisher of the magazines Boten en Campers & Caravans and

Advertising

the

corresponding

websites

botentekoop.nl

and

camperscaravans.nl. These activities are aimed at the

Advertising volume decreased by an average of 7.5%

commercial and private purchase and sales market of new

in 2003. The segment of national and local brands and

and used boats, campers and caravans. The development of

services rose by more than 11%. The volume of personnel

BoHil Media in 2003 is in accordance with expectations at

advertisements decreased by 41% and classified ads and

the time the share was taken.

personal announcements decreased by 20% and 4% respectively. In the final quarter of 2003, a price war broke out

Telegraaf.nl

in the supermarket branch. The announcement of new prices

In spite of cost reductions in the Internet activities, the

was, for the major part, made by advertising in newspapers,

content provided maintained its standard and the number of

which once again emphasizes the effectiveness of this type

pages that were called up increased strongly. The number

of media.

of pageviews between December 2002 and December 2003 increased by 600,000 to an average of 2.4 million a day –

In order to better anticipate the wishes of advertisers,

an increase of 33%.

the advertising tariff structure of daily newspaper De Telegraaf

For a further extension of the market position, a start

has been radically changed as from January 2004. The

was made with the renovation of the content for the mobile

price system is no longer linked to volume but to turnover.

Internet in the course of 2003. The intention is to have further

In addition, the pricing system for full colour has become

efforts move in synchronization with the growth of the market.

17

A N N U A L

R E P O R T

Organization

reaches an average of 1,514,000 persons a day and is

As from 1 January 2004, a number of organizational

thus the second newspaper of the Netherlands, both in

changes have been implemented. Rotatiedrukkerij Voorburg-

circulation and in range, with a comfortable lead on number

wal and the ICT department have been disentangled from

three. As the second newspaper of the Netherlands, Sp!ts is

Uitgeversmaatschappij De Telegraaf and placed elsewhere

excellently positioned. The readership which is being reached,

within the group. Rotatiedrukkerij Voorburgwal was placed in

represents an attractive target group for many advertisers.

the new graphics subsidiary Telegraaf Drukkerij Groep. The

In particular for the larger Dutch advertisers who have

ICT department has been transformed into Telegraaf Media

found their way to Sp!ts.

ICT as from January 2004; a business unit at the service of the entire group.

REGIONAL DAILY NEWSPAPERS BasisMedia B.V. BasisMedia is the publisher of Sp!ts, a newspaper

The activities in the area of regional daily newspapers

which has developed into the second daily newspaper of the

are located at the Hollandse Dagbladcombinatie B.V. (HDC)

Netherlands within three years. Sp!ts

and Media Groep Limburg B.V. Together,

reaches more than 1.5 million readers a

they publish six regional daily newspaper

day. The newspaper is free and is perso-

titles with a daily distributed circulation of

nally handed to travellers during the public

more than 500,000 paid copies. The policy

transport’s morning rush hour. Partly be-

is aimed at optimisation through a sharp

cause of this, Sp!ts reaches new, relatively

direction on the basis of financial targets,

younger target groups. Sp!ts contains general news and

improvement of technical processes and usability of employ-

information aimed at target groups. This offers advertisers

ees and a better use of economies of scale. In addition, ways

room for going in-depth with each target group.

are being sought for product innovation by offering readers an independent platform for the exchange of opinions and

Sp!ts strengthened its market position in the course

information about the region and by offering advertisers an

of 2003 under difficult market circumstances. In contrast

insight in the knowledge of the regional market and reaching

with the national decrease in advertising volume in daily news-

that market, alone or in cooperation with third parties.

papers, Sp!ts realized a growth in volume of 12%. There was

HDC Media B.V.

an increase of 8% in the first six months and 16% in the second half of the year. In spite of increases in costs in a

As of 1 January 2004 both publishing companies of HDC

number of areas, costs at Sp!ts decreased overall by 10%.

(Verenigde Noordhollandse Dagbladen and HDC Uitgeverij

Over the whole of 2003 a very limited loss was incurred

Zuid) have been merged into one company: HDC Media.

after allocation of indirect costs. Because of the growth in

Drukkerij Noordholland has been placed in the newly formed

turnover and decrease in costs, Sp!ts was profitable in the

graphics subsidiary Telegraaf Drukkerij Groep. The continuing

second half of 2003.

reorganization at HDC Media has to be completed by the

The circulation of Sp!ts grew from more than

middle of 2005 with the concentration on one main location.

300,000 issued copies a day at the end of 2000 to almost

Compared with the start of the reorganization, the number

400,000 copies a day at the end of 2003. In this way Sp!ts

of employees will then have been reduced by about 20%.

18

A N N U A L

R E P O R T

The joint circulation of the regional daily newspapers of

2003, because of the price war between the supermarkets

HDC Media decreased in 2003 by 4%. This includes removing

and by specific sales activities in the local and regional ad-

Dagblad van Almere from the market. Advertising volume

vertising market, among other things.

decreased by 10% on balance. Strongest was the decrease

Because of price increases introduced earlier and a

in personnel advertisements, where volume fell by 44%. In

positive development of the Saturday subscriptions, the cir-

classified ads volume decreased by 20%, while volume

culation turnover in 2003 remained about the same as in

developed in a positive sense in the remaining advertising

2002. The number of subscriptions at Dagblad De Limburger

categories. Turnover from publishing activities fell by 6%. The

and the Limburgs Dagblad decreased by about 3% and 4%

continuing reorganization of HDC Media led to fewer indirect

respectively, in line with the national trend.

costs, mainly as a result of staff reductions. The integration

The result of MGL improved, because of the effects of

of business units and savings led to a decrease in jobs of

the merging of company parts and a tightly-controlled cost

9.4%. The resulting reduction in costs, already became ap-

reduction programme, among other things.

parent in 2003, but will only be fully expressed in the coming

The intended extensive cooperation between the edito-

years. By moving the afternoon newspapers Leidsch Dagblad,

rial departments of Dagblad De Limburger and the Limburgs

Haarlems Dagblad and Gooi- en Eemlander to the morning

Dagblad has been virtually completed. The circulation depart-

per April 2004, a further cost reduction will be realized.

ments of both titles have also been virtually integrated. The

Furthermore, a positive effect on the circulation of these

aforementioned organizational changes have been realized

daily newspapers is expected.

with the limits imposed by the NMa (the Netherlands Competition Authority).

In April 2003 the newspaper Almere Vandaag was launched, to be distributed in Almere free and door-to-door four

In line with the editorial reorganization plans from 2002

times a week. Although the advertising market decreased

(Samen Sterker), a reorganization programme was introdu-

further in 2003, much is expected of this publication almost

ced for the other parts of MGL (Naar een Nieuwe Maat) in

a year after its introduction. Meanwhile, Almere Vandaag is

2003. On balance, the personnel complement of MGL will

included in the sales activities of the NRp. HDC Media has

decrease by about 90 jobs before 1 July 2006 because of this.

also worked on product improvement in other areas, such

In addition, the variable labour costs have decreased to a mini-

as the introduction of new supplements to the daily news-

mum by terminating virtually all temporary labour contracts.

papers, a new edition of the Leidsch Dagblad (Rijn- en Veen-

In the course of 2003, MGL ended the Internet activities of I-Media and the publishing activities within the Uitgeeffonds

streek) and the restyling of the Noordhollands Dagblad.

Speciale Producties. The exploitation of the two titles in this

Media Groep Limburg B.V.

publishing fund, Chapeau! and Nummer 1, has been trans-

At Media Groep Limburg (MGL) advertising volume

ferred to external parties. MGL remains the owner of the

decreased in 2003 by 8%. The decline has been limited by

titles and thus also retains the right to profits from exploitation

the recovering advertising market in the last months of

of these titles.

19

R

egional newspapers can strengthen their position by

intensifying the bond with readers and advertisers in the region. An initiative in this way is Parkstad Limburg, the important edition area of the Limburgs Dagblad around Heerlen. This approach must enable the editors-in-chief of the Limburgs Dagblad and Dagblad De Limburger to gain readers with an innovative journalistic initiative (‘civic journalism’). To have the regional pages better attuned to the readers’ perception of the environment, the editorial department of the Parkstad edition was increased to 20 jobs and moved to the centre of Heerlen. The editorial office is located in a shopping street and has a news-shop to further advance contact with readers. In addition, events such as readers’ debates and public editorial meetings are organised. Events in the city are supported by editorial newsletters and community clinics are to be held. In the newspaper one of the regional pages will be changed twice daily for three subeditions, so that columns and sections can be filled and varied according to location. The objective is to increase the appreciation of the Limburgs Dagblad and to realize an increase in circulation by reaching new readers.

A N N U A L

R E P O R T Publishing special and extra publications like !N (a trendy ma-

DOOR-TO-DOOR PAPERS

gazine), papers for estate agents, business publications and Together with Uitgeversmaatschappij De Trompetter,

recreation papers, offers a part compensation. These products

the Hollandse Huis-aan-Huisbladen Combinatie consists of

only aim at a specific target group and often have a different

43 door-to-door papers with a total of 104 editions in the

form of distribution than the usual door-to-door distribution.

regions of Noord-Holland, Flevoland, ‘t Gooi, Noord-Brabant

In the future, HHC expects to publish more products

and Limburg. The joint distributed circulation comes to more

which do not by definition appear weekly and door-to-door.

than 3.5 million copies a week.

This year, a new publication was launched in the market in Noord-Holland with the title ’Deze Maand’.

The door-to-door papers have an intricate network of journalists, correspondents and commercial employees at their disposal, who are very close to the local readers and

In the course of 2004, HHC will further innovate and

entrepreneurs and know what motivates consumers and

optimize. The year has begun with a revaluation of the Sunday

entrepreneurs in that market: a strategy of ‘always in the

papers. For these publications, which have known a general

neighbourhood’. The challenge is to utilize that position to

editorial content with a low advertising price structure, a

the maximum. This occurs by

more local appearance will also

guaranteeing optimal ties and

be sought. The entire internal

recognition, for instance by

organization will be dealing with

dividing up editions, but also by

new automated systems during

developing new publications in

the coming year, which will en-

printed form or as a multi-media application, in cooperation

sure that the primary process will be further digitised and

with other parts of the group.

offers opportunities for further optimisation.

Hollandse Huis-aan-Huisbladen

Uitgeversmaatschappij

Combinatie B.V.

De Trompetter B.V. The result of De Trompetter came under heavy pres-

De Hollandse Huis-aan-Huisbladen Combinatie (HHC),

sure because of a still decreasing advertising market, heavy

which comprises the publishing companies De Echo, Noorder-

competition and higher operating costs. The number of

pers, Van Groenigen and Reclame ´t Gooi, once again faced

advertising pages fell behind compared with 2002, but the

a lagging advertising turnover at the regular weekly and

proceeds per page increased. In addition, much attention

weekend papers in 2003. Advertising volumes decreased

was devoted to the degree of advertising capacity utilisation,

for personnel advertisements, cars, real estate and, to a

which has duly improved.

slightly lesser extent, for general and local advertisements.

The result of Kempen Pers, a publisher of door-to-

By retaining a good proportion between advertising and

door papers in Brabant and part of De Trompetter, impro-

editorial pages, direct costs were controlled. The Amsterdam

ved as a result of an advertising market which recovered

market in particular, faced problems. Local ties are fewer in

particularly in the latter periods. Over the whole of 2003,

large urban areas than in smaller communities. Because of

Kempen Pers achieved a higher advertising volume. As was

competitive tariffs, turnover from the larger advertisers

the case at De Trompetter, the degree of advertising capa-

shifts from door-to-door papers to the daily newspapers.

city utilisation has also improved considerably here.

21

A N N U A L

R E P O R T At the beginning of 2003, TTG has further strengthened

MAGAZINES

sales to advertisers abroad by setting up its own internatioThe Telegraaf Tijdschriften Groep (TTG) is active in

nal sales department. In this way, direct contact has been

both the Netherlands and Sweden. In the Netherlands, TTG

established between TTG and the demanding markets abroad.

comprises the following titles: Privé, FHM, MAN, Esquire,

This has immediately led to positive results in 2003.

Residence, Gardens & Country, Elegance, Hitkrant, Autovisie,

In February 2003, TTG took over the Dutch licence

Starstyle and CosmoGirl!. The magazines are aimed at spe-

for the magazine Esquire and has thus strengthened its

cific groups of readers. Optimization is achieved, among other

position in the market for special interest men’s magazines.

things, in the production process, by processing advertising

With a restyling, Esquire has now been adapted to modern

orders via the Internet and in distribution, by outsourcing to

demands.

a specialized company in the field of ‘shelf marketing’ at sales

The new monthly magazine CosmoGirl! was launched

points. Innovation is achieved by launching new titles in

in September 2003. The target group for CosmoGirl! is girls

existing markets, such as Starstyle and CosmoGirl!. TTG

aged 14 to 18 and the magazine is published by TTG Hearst

adheres to the wish for internationalisation by introducing its

B.V., a special purpose-formed joint venture between TTG

own titles in new markets (as did successfully happen with

and Hearst Magazines International Inc. More than 90,000

Residence in Sweden), by entering into joint ventures with

copies of the first publication were sold. The women’s cluster comprises Privé, Elegance, Star-

third parties or through acquisitions.

style, Hitkrant and CosmoGirl!. All titles achieved good results

De Telegraaf Tijdschriften Groep B.V.

in 2003.

The result of the Telegraaf Tijdschriften Groep has

Privé has had a good year, mainly through higher

strongly improved in 2003, compared with 2002. This is

revenues from the readers’ market. The advertising income

mainly due to good results in the readers’ market and a tightly

which particularly fell behind in the first six months of the

implemented cost control. The result was also positively

year, have thus been amply compensated for. Privé remains

influenced by the sale of Voetbal Magazine in 2003. This

the market leader in the gossip magazine segment. Paid

has amply compensated for the disappointing results in the

core circulation in the third quarter of 2003 amounted to

advertising market.

more than 322,434 copies, compared with 323,045 in the third quarter of 2002.

TTG Nederland

Elegance celebrated its 60th anniversary with a good

The TTG organization was optimised further in the

result. Starstyle has managed to make its election as

course of 2003. Since May 2003 there is a direct contact

‘Launch of theYear’at the end of 2002 pay off in the readers’

between the editorial departments and the lithographic com-

market. Paid circulation in the third quarter amounted to

panies, which has led to a greater internal involvement with

62,460 copies, compared with 59,236 copies in the cor-

the production and an improvement in quality of the printed

responding period of 2002.

matter.

22

A N N U A L

R E P O R T

Hitkrant is market leader as from the third quarter of

TTG Sweden

2003. Circulation fluctuates around 100,000 copies sold

The magazine portfolio of TTG Sweden has been

weekly. Combined with a good advertising market, this has

extended in 2003 with two interior decorating magazines:

led to a good annual result.

Sporres Bazaar and Allt om Kök och Bad. The development of the existing TTG titles Cosmopolitan and Golf Digest was

The men’s cluster comprises Autovisie, Man, FHM,

positive, both in the advertising market and in the readers’

Residence, Gardens & Country and Esquire.

market. Residence increased its frequency from six to seven

In general, magazines in the men’s cluster are affected

publications a year and kept its result at the level of 2002.

more by an economic downturn than magazines from the

The boating magazines Båtnytt and Vi Båtägare im-

women’s cluster. In addition, the men’s magazines segment

proved their result, in spite of increased competition.

traditionally faces more competition from other types of

The advertising turn-

media than the women’s

over of TTG Sweden has

magazines segment.

clearly developed faster than

In spite of increased

the total advertising market

competition, Autovisie has achieved a good result. At the end

in the past three years. To maintain this lead, existing pro-

of 2003, Autovisie was enlarged by 16 pages per publica-

ducts are being adapted and new products, including line

tion. FHM has achieved good results, both in the readers’

extensions, are being developed. For the first time, TTG

market and in the advertising market. Results and prospects

Zweden made a positive contribution to company profits.

for Gardens & Country are so positive that the publication frequency will be raised from four to six publications a year.

SURCOMMISSION

Partly because of the aforementioned sensitivity to cyclical movements, both MAN and Residence have had a

Last year, the discussion about the lack of transparen-

moderate year.

cy in the advertising branch received lots of media attention The Internet activities of the TTG are developing well

in the trade press. The current course of events ill fits the

and within a clearly defined marketing framework. Cost

way in which the social standards are developing at present.

control on the one hand and the supply of topical information

After this subject was brought to attention by daily newspaper

on the other hand, are the keys to the success of the TTG

De Telegraaf, the Cebuco (Marketing Association of Dutch

websites.

Newspapers) took the initiative to reach agreements with

In the course of 2003 various new line and brand

other branch organizations, which bring about transparency.

extensions have been introduced. At the moment, items

The object is that advertisers know exactly which cash flow

offered now vary from Residence class and character books

exists between themselves, entrepreneurs and the interme-

to an Elegance cookery book and from well-known annual

diaries which render services on their behalf. An important

specials like the Autovisie Jaarboek tot a successful Hitkrant

contribution to realizing a code in this field should be made

school diary. TTG thus utilizes the power of its brands and

by the Bond Van Adverteerders (Association of Advertisers).

increases readers’ brand perception.

After all, the rank and file of the Bond Van Adverteerders ultimately is the primary interested party regarding such a code.

23

A N N U A L

R E P O R T leads to cost advantages and improves the measurability

OTHER ACTIVITIES

and manageability of the ICT organization.

DataWire B.V. Telegraaf Drukkerij Groep B.V.

A number of multi-media activities of the Telegraaf

The newspaper printing facilities in Alkmaar, Amsterdam

group has been placed at DataWire (The Digital Distribution

and Heerlen have been joined into one subsidiary: Telegraaf

Company). DataWire has developed a digital distribution

Drukkerij Groep. The main strategic objective is optimising

platform which enables the exploitation of the content of

processes and technologies. Among other things, this is

printed (Telegraaf) media. Among other matters, DataWire

expressed by the joint purchase of raw materials and

is aimed at syndication; the editing, distribution and sale of

harmonization of technologies; for example, transmission

existing content originating from editorial departments and

systems for newspaper pages. Furthermore, an improve-

various other sources. DataWire fits the strategy of N.V.

ment of the utilisation of capacity through an optimal division

Holdingmaatschappij De Telegraaf to develop new concepts

of production over the locations is being pursued. The main

which are close to existing activities. Apart from this,

motive in doing so is that news ages increasingly faster and

DataWireSport, a joint venture of DataWire (70%) and ANP

readers therefore have to be reached as quickly and effi-

(30%), is one of the largest suppliers of sports results and

ciently as possible. Technology thus supports the process of

other sports information.

optimisation across almost the full width of the group. Via PayperNews C.V., a 67.5% participation of DataB.V. Rotatiedrukkerij Voorburgwal has completed the

Wire, products are developed for the integral placement of

extension of the existing presses with extra full-colour sections

publications on the Internet and the paid supply of editorial

in December 2003. This means that 50% of the pages can

or other content. PayperNews offers the following three

be printed in full colour and the other 50% with single colours.

products:

This technically complicated extension has been worked on since August 2000. With this increased capacity, daily news-

DIGI-dition enables publishers to publish the entire news-

paper De Telegraaf, among others, can benefit optimally

paper on the Internet, including photographs and

from a possible recovery of the economy.

advertisements. DIGI-magazine is a product to publish magazines and

Telegraaf Media ICT B.V.

leaflets on the Internet.

A large part of the internal activities in the field of

DIGI-clips makes it possible to supply newspaper articles.

information and communication technology has been placed in the subsidiary Telegraaf Media ICT (TMI) as of the beginning

The latter product is aimed at the market of cuttings

of 2004. Just like production and distribution, ICT is an

services and should start to realize turnover in the field of

essential link in the company processes. Optimisation of

syndication. For both DIGI-dition and DIGI-magazine a number

processes and production lead to a growing demand for ICT

of contracts have now been signed with parties in the

products and services. Further automation is necessary to

Netherlands and abroad.

lower the costs of the production process and at the same time enable new operating initiatives. Combining ICT activities

24

A N N U A L

R E P O R T

DistriQ B.V.

(10%). The activities of MGW contributed positively to the group results in 2003.

All knowledge and experience of the Telegraaf group in the field of distribution has been combined in DistriQ.

Media Groep West has participations (50%) in exploi-

Through an intricate network of about 30,000 transporters,

tation companies for teletext (among others, SBS6, Net5

agents and delivery people, readers are being supplied with

and Veronica/Fox kids) and in Mobillion (35%). Mobillion

news via DistriQ. The strategic objective of DistriQ is to work

develops, exploits and facilitates added value services for

at the improvement of quality, efficiency and the realization of

the owners of mobile telephones.

synergy effects via the combining of knowledge and experience.

The growth of teletext-exploitation is expected to come

DistriQ makes it possible to not just look at distribution

from multi-media projects in cooperation with third parties.

as a cost centre, but also as an additional source of profit

A combination of teletext, Internet and printed media is

by offering the intricate network to third parties, such as

the basis for the development of new products. The newly

other newspaper and magazine publishers and customers

launched SBS Travel.nl is an example of this.

from other branches. DistriQ is a distribution organization

The services of Mobillion are placed into the market,

for printed media which operates nationally and distributes

sometimes under its own label, where the complete route

the daily newspapers of the Telegraaf group and Het Finan-

from service concept to marketing towards end users is

cieele Dagblad, among other publications. In addition, vari-

looked after. End users can be reached via interactive voice

ous door-to-door papers, magazines and advertising leaflets

response, SMS teletext, WAP, Internet, i-mode, EMS, MMS

are distributed.

or a combination of these types of media. Another substantial growth of these services is foreseen for 2004.

In the course of 2003, DistriQ has succeeded in maintaining or improving the quality of distribution in almost all

Telegraaf Telemol B.V.

product-market combinations. Further optimisation of pro-

N.V. Holdingmaatschappij De Telegraaf and television

cesses and organization occurred by the implementation and

producer Endemol have started a cooperation (Telemol v.o.f.)

harmonization of ICT systems and a rigid personnel policy. In 2002, three daily newspaper groups conducted an

with the object of developing and exploiting multi-media

experiment in joint delivery in a part of the province of Utrecht.

projects. Exploitation will occur via combinations of printed

After an evaluation of this experiment and, also influenced by

media, popular trade fairs, television, computers and tele-

the conditions imposed by the NMa, DistriQ has decided not

phone, which will vary per project. The joint venture is aimed

to participate in the national implementation of this project.

at the Dutch market and is presently in the preparatory phase. In 2003, the project Sterrenbeurs was launched.

Telegraaf Expomedia Events

PARTICIPATIONS

Telegraaf Expomedia Events (50%), the cooperation with the Expomedia Group, develops and exploits fairs and events by linking specific interests of target groups to the interests of exhibitors and sponsors.

Media Groep West B.V.

The cooperation with the Expomedia Group was actually

Media Groep West (MGW) has two shareholders: N.V.

started in 2003. Under the banner of Telegraaf Expomedia

Holdingmaatschappij De Telegraaf (90%) and UPC Nederland

Events, the first three consumer exhibitions were organized:

25

D

agblad De Telegraaf looks for ways to strengthen its own

position in all sorts of areas, such as supplying the contents of the newspaper in different ways. Removing thresholds in the physical shape of the paper and topicality play a large part in this. In seeking new ways of distribution, the motto is: availability everywhere, in every form and at any time. The present services which supply information and entertainment to mobile telephones form the second generation in the development that separates the internet from the fixed computer. At present, one mostly sees so-called ‘shovel content’: information from existing internet activities which turns mobile internet into a derivative internet medium. This will change in the future. Mobile internet will develop into a channel which will actually make it possible to receive information under all circumstances, at any time and location. In this market, De Telegraaf also wants to play the prominent and self-evident role which it has with regard to the newspaper as a printed carrier of information and on the internet as a digital carrier of information.

A N N U A L

R E P O R T

Landelijk Leven, Eten & Genieten and FAB, Fashion and Beauty.

of the declining economy, turnover again came under heavy

In addition to the organization of these and new events, the

pressure. Overcapacity in the market subsequently resulted

focus in 2004 will be on further extension of the cooperation

in lower margins on new orders. Further reorganizations

between Telegraaf Expomedia Events and the relevant titles

were required, for which another sharp provision had to be

within the group.

made. As a result for lack of sufficient bank-financing and in connection with the continuity of the group, De Telegraaf injected 1 25 million in the form of preference capital into

SBS Broadcasting B.V. Against the issue of 10% shares SBS to Veronica

the Brouwer group in the first half of 2003. As a result the

Omroep Organisatie, SBS Broadcasting has become the

1 30 million, which was released with the merger in 2002,

owner of three Veronica companies as of September 2003:

was virtually completely re-invested. When the annual accounts

Veronica Uitgeverij, publisher of Veronica Magazine and

were being drawn up, a decision was taken with regard to a

Veronica Satellite, Veronica Litho and Veronica Digital. As a

depreciation of the provided financing of 1 58.1 million, on

result of this, the SBS broadcasting station V8 was trans-

the basis of the financial position of the Brouwer Groep at

formed into Veronica in the same month. Because of this

the end of 2003. In addition, it was decided to amortize in

merger, the share of De Telegraaf diluted from 30% to 27%

total the book value of the goodwill of 1 3.5 million. The net

and a net dilution profit of 1 13 million was realized, which has

effect amounts to a total of 1 48.9 million.

been incorporated under the results from participations.

B.V. Algemeen Nederlands Persbureau ANP

The joint market share of SBS6, Net5 and Veronica in the viewers’ market (target group aged 20-49) amounted to

N.V. Holdingmaatschappij De Telegraaf is a minority

an average of 25.4% in 2003, compared with a market

shareholder (28.4%) of the Algemeen Nederlands Pers-

share of 24.0% in 2002. The broadcasting station SBS6

bureau ANP in The Hague. ANP is the main news agency in

(12.8%) in particular, fared better than the previous year.

the Netherlands and serves daily newspapers, radio and

This was caused to some extent by broadcasting the qualifi-

television stations and ICT customers.

cation matches for the European Championships for national

Koninklijke Wegener N.V.

soccer teams in Portugal in 2004.

As of 31 December 2003, the share in Wegener The joint market share of the three SBS broadcasting

consists of 10,594,763 certificates of ordinary shares of

stations in the advertising market amounted to 29.3% in

1 0.30 nominal value (an interest of 23.9%) and 2,593,030

2003, against 28.6% in 2002. The total television advertising

certificates of 6.84% cumulative preference shares of 1 0.30

market in the Netherlands amounted to about 1 700 million

nominal value (an interest of 32.1%).

in 2003. From the very first day, the three Veronica com-

The interest in ordinary shares was raised in 2003

panies contributed to profits. The Telegraaf share in the net

from 21.8% to 23.9% by the purchase of 1,001,285 certi-

result of SBS Broadcasting came to 1 17.9 million in 2003,

ficates of ordinary shares against an average rate of 1 4.15.

including the dilution profit of 1 13 million.

The rate per 31 December 2003 was 1 6.90. The average purchase rate was 1 5.74. This means that the market value of this package is 1 12.3 million higher than the book value.

Brouwer Groep B.V.

At the end of 2002 there still was a market value that was

The Brouwer Groep has had a turbulent year. As a result

27

A N N U A L

R E P O R T

1 10.6 million lower than the book value. This increase in

PROSPECTS

value has not been taken into account in the results over 2003. The share in the preferred dividend over 2003 is

On balance, there was a stabilization in the advertising

accounted for under the results of participations; over 2002

market at daily newspaper De Telegraaf during the first nine

no dividend on ordinary shares was received.

weeks of 2004. Against an increase in the sector national and local brands and services, stood another decrease in

BoHil Media B.V.

classified and personnel advertisements. Sp!ts realized an

In January 2003, Uitgeversmaatschappij De Telegraaf

increase in volume of 5%, while there was a decrease in

took a 20% share in BoHil Media in order to strengthen the

volume of 8% on average over this period for the magazines.

position in the water sports and camping market. BoHil Media

At the regional daily newspapers there still remained

is the publisher of ‘Boten’ and ‘Campers & Caravans’.

a decrease in volume by 6% on average. Personnel advertisements in particular also came under pressure here. The

AM van Gaal Media B.V.

advertising volume of the door-to-door papers decreased by

In April 2003 N.V. Holdingmaatschappij De Telegraaf

8%.

took a 20% share in AM van Gaal Media (AM Media). The

For 2004, an increase in advertising turnover of about

objective of AM Media is to expand into a middle-sized

5% is expected for the entire group. On the other hand,

publishing company within a number of years, with seven or

about 1 20 million in costs will be charged against results in

eight popular magazines, aimed at women in particular. The

connection with new initiatives, including the Sunday paper

first magazine has meanwhile been launched under the title

of De Telegraaf, which will appear from 21 March 2004.

AM magazine.

Barring unforeseen circumstances, this means that a net profit in the order of 1 20 million is expected over the whole of 2004.

28

A N N U A L

R E P O R T of compliance with the code and which problems it expects

CODE CORPORATE GOVERNANCE

to encounter in doing so. As publisher of, among other products, daily newspapers, De Telegraaf is of the opinion that it also serves a social interest next to the interest of the shareholders. As a result, the continuity and independence

In the spring of 2003 the Tabaksblat-committee, named

of the group is considered to be of the greatest importance.

afters its chairman, was established to adapt the corporate

In some details, this leads to choices which differ from those

governance code which was drawn up by the Peters-com-

within the code, which places shareholders’ value first and

mittee five years ago, to the demands of present times. The

foremost.

draft of a new code was presented in July 2003, and on

N.V. Holdingmaatschappij De Telegraaf has a collegial

9 December 2003, the definite code, consisting of 21 prin-

governing board. Where the code mentions a chairman, the

ciples and 113 best practice provisions, was announced. As

complete Managing Board is considered to be indicated.

duly requested, the Managing Board and the Supervisory Board of N.V. Holdingmaatschappij De Telegraaf sent a res-

Best practice provision II.1.1.

ponse to the draft code to the committee on 3 September

Period of appointment for a maximum of four years.

2003.

The company’s policy is that a director is employed by

Although a large number of definitions was written for

the company and is appointed for an unlimited period. A perio-

large cap funds in particular and not for small cap funds

dical appointment results in the risk of a conflict of interest

such as the Telegraaf group, and the code in many ways

between the long term for the company and the short term

represents an extra burden for these latter funds, N.V. Hol-

because of reappointment of the director. The shareholders

dingmaatschappij De Telegraaf can and wishes to comply with

can annually exert their influence during their meeting when

the definitions of the code in general. The Managing Board

discharging the Management Board from responsibility for

and the Supervisory Board share the basic assumption of

the policy pursued. The Supervisory Board evaluates the

the code corporate governance that the company represents

Management Board’s performance annually.

a long-term collaboration of all parties involved with the company. The interested parties are the groups and individuals

Principle II.2. remuneration/II.2.7.

who directly and indirectly influence the achievement of the

Maximum compensation for the dismissal of directors.

company’s objectives, or are being influenced by it, such as

This principle is shared only partly. As employees, the

employees, shareholders and other suppliers of capital, sup-

Management Board is in the service of the company and

ply companies, customers, but also the government and

has the same structure of terms of employment as the

social institutions. The Managing Board and the Supervisory

employees of the Telegraaf group. Compensation for dismissal,

Board have an integral responsibility for the evaluation of

if applicable, and sometimes determined by the authorized

these interests, which are generally aimed at the continuity

courts, also stems from this employment relationship. The

of the company. The code is effective from the financial year

group has remunerations for the Management Board which

which begins on or after 1 January 2004.

are, for the main part, fixed. The variable part involves the group’s profit-sharing scheme, which applies to each emplo-

In this chapter, N.V. Holdingmaatschappij De Telegraaf

yee. The Telegraaf group does not have option schemes or

will indicate in which way it expects to give its interpretation

remuneration in the form of shares.

29

A N N U A L

R E P O R T

Best practice provision III.2.1.

Best practice provision III.7.2.

Independence of Supervisory Board members with

Possible ownership of shares by a Supervisory Board

the exception of maximally 1 person.

member in the company of which he is a Supervisory

If a majority of the Supervisory Board members is

Board member, for investment in the long term.

independent, as intended in III.2.2. (dependence criteria), a

The law provides sufficient guarantees for preventing

sufficient guarantee for independent supervision is provided.

the improper use of knowledge or prior knowledge.

Because of the social importance of our daily newspapers and thus the long term vision of the company, much impor-

Best practice provision III.7.3.

tance is attached to having more than one Supervisory

Regulations and statement of the ownership of shares

Board member who has a high degree of involvement in the

of Supervisory Board members in securities other than

company through experience or ownership of shares.

those issued by his or her ‘own’ company. This definition is not supported: it is considered to

Best practice provision III.3.5.

represent too great an infringement on the privacy of Super-

Maximum term of Supervisory Board members.

visory Board members.

Referring to that which is mentioned in III .2.1. this provision is not shared and it is noted that there are many

Best practice provision IV.2.2.

functions in society which are filled for a longer period.

Board members of the trust office’s board are appointed

Experience and expertise are of great importance. A solidarity

by the management of the trust office.

with, and knowledge of the company prevails.

The present composition of the board complies with Annex X of the Funds Regulations (Fondsenreglement). This

Best practice provision III.5.

provides a good balance between guaranteeing the interests

Constitution and role of the core committees

of the certificate holders on the one hand, and the company

of the Supervisory Board.

on the other hand. In this case, reference can be made to

The code has it that in case of a Supervisory Board

the earlier remark about the specific character of the

of more than four members, an audit, remuneration and

company and the social importance which daily newspapers

appointment and selection committee should be established.

represent. Two of the five board members are appointed

The present Supervisory Board consists of seven members.

on the recommendation of the Stichting Beheer van

The Stichting Beheer van Prioriteitsaandelen van N.V. Holding-

prioriteitsaandelen N.V. Holdingmaatschappij De Telegraaf.

maatschappij De Telegraaf has decided to reduce the

These members are of particular importance to ensure that

number of members to five, after the departure of Messrs

the affinity for and solidarity with the company of so large a

W. Overmars (2004) en W.H. Charles (2005). Because of

shareholder as the trust office, is guaranteed.

the engagement of the Supervisory Board members, the different areas of expertise and the nature and size of our

Best practice provision IV 2.8.

company, we see no reason to establish these committees

Proxy votes. Holders of certificates can unrestrictedly transfer their certificates into shares in order to obtain the right to vote. The granting of a proxy vote to certificate holders is not a problem, in principle. The binding voting instructions

30

A N N U A L

R E P O R T

from a certificate holder to the board are not supported, because the company is of the view that those persons who wish to vote should also be present at the shareholders’ meeting.

Best practice provision IV.3.1. Webcasting or such of analysts’ meetings, analysts’ presentations, presentations for (institutional) investors and press conferences. This definition is not shared as far as it concerns the one-on-ones. Having shareholders follow presentations by means of webcasting, seems very laborious. This subject will be looked into further. After they end, presentations will be placed on the website of the group (www.telegraafholding.nl).

The year 2004 will be used to develop a further interpretation of the code with possible remarks and views from the coming shareholders’ meeting and from the board of the Stichting Administratiekantoor van Aandelen N.V. Holdingmaatschappij De Telegraaf.

31

A N N U A L A C C O U N T S CONSOLIDATED BALANCE SHEET (in thousands of euros)

(after appropriation of result)

31 December 2003

31 December 2002

Intangible fixed assets

132,446

143,628

Tangible fixed assets

213,677

236,603

Financial fixed assets

126,738

143,029

Fixed assets

Total fixed assets

472,861

523,260

Current assets

Inventories

20,598

12,688

107,606

118,073

3,570

3,603

61,674

69,143

Total current assets

193,448

203,507

Current liabilities

182,496

207,084

Receivables Securities Liquid assets

Current assets net of current liabilities

10,952



483,813

Long-term liabilities Provisions Share third-parties Shareholders’ equity

32

519,683

—,—

118

54,595

64,788

885

698

428,333

454,079 483,813

3,577

519,683

A N N U A L A C C O U N T S CONSOLIDATED PROFIT AND LOSS ACCOUNT (in thousands of euros)

2003

Net turnover

2002

683,556

Raw and auxiliary materials

704,462

75,782

87,049

208,342

216,696

Social security charges

48,153

47,738

Depreciation of tangible fixed assets

37,119

38,872

274,884

278,122

Wages and salaries

Other operating costs Total operating expenditure

644,280

668,477

39,276

35,985

Operating profit before depreciation of goodwill and other value adjustments of goodwill

Depreciation of goodwill

11,826

Other value adjustments of goodwill

14,233

3,574

—,— 15,400

14,233

23,876

21,752

Operating profit after depreciation of goodwill and other value adjustments of goodwill

Income from participating interest

5,193

2,160

Interest income

5,025

5,947

177

262

Income from securities Other value adjustments of financial fixed assets



58,094

Interest charges



1,730

—,— –

1,898

Balance of financial revenues and charges



49,429

6,471

Pre-tax result from ordinary trading



25,553

28,223

1,321

12,491

26,874

15,732

Tax on the result of ordinary trading After-tax result from ordinary trading



Extraordinary result before tax

—,—

Tax on extraordinary result

—,—



11,185

Extraordinary result after tax Result after tax

32,420



Share third-parties

—,—



21,235

26,874



5,503

1,109

Net result

590



25,765



4,913



25,765



4,913

Result appropriation: Other reserves Dividend

p.m.

Result per share

33

p.m.



25,765



4,913



1 0.49



1 0.09

In een tijd van mondialisering van het nieuws en uniformering van het aanbod komen regionale

E

dagbladen tegemoet aan de behoefte aan herkenbaar-

xhibitions and events occupy an important place in strengthening brands and entering new markets.

Telegraaf Expomedia Events (TE2), a cooperation between NV Holdingmaatschappij De Telegraaf and

heid van de berichtgeving bij

Expomedia Group PLC develops and exploits exhibitions lezers. Regionale dagbladen gaan die bijzondere positie versterken en beter benutten.

and events by linking specific interests of target groups to the interests of exhibitors and sponsors. One of the events organized in 2003 was ‘Eten & Genieten’

Dit naast optimalisering door

a four-day interactive event for anyone with a passion

scherpere aansturing op basis

for cooking and dining. A platform where selective

van

financiële

doelstellingen,

products are offered to a selective audience.

verbetering van technische pro-

This physical, three-dimensional meeting-place of supply

cessen en inzetbaarheid van

and demand represents an extension and an in-depth

medewerkers en meer focus op

development of the culinary columns. Exhibitions and events thus become a new platform for sections of the

het benutten van de schaal-

present group of readers and advertisers.

voordelen die het concern als

The position of existing publications is strengthened and

geheel biedt.

the relationship with advertisers intensified. In addition,

Voor lezers zijn regionale dag-

the opportunity to generate an extra linkage of supply and demand is offered.

bladen een onafhankelijke bron van herkenbare informatie. Voor adverteerders een bron van kennis over de regionale markt en de daarin aanwezige bedrijven en branches. Naar lezers kan die positie worden benut door een onafhankelijke infrastructuur te bieden voor uitwisseling van meningen en informatie. In de krant en met andere eigen producten en evenementen. Naar adverteerders kan de relatie worden versterkt door uitbreiding van de dienstverlening. Zelfbewust, vanuit een unieke positie in de regio.

A N N U A L A C C O U N T S 3. Valuation

PRINCIPLES OF CONSOLIDATION, VALUATION AND DETERMINATION OF THE RESULT

Intangible fixed assets Goodwill, being the amount paid in excess of the value on the date of acquisition of participations, business activities and publishing rights is amortised against the result over a maximum period of twenty years. The value at the time of acquisition is determined on the basis of the real value of the acquired (underlying) assets and liabilities.

Tangible fixed assets

1. Consolidation criteria

These assets are valued at cost less straight-line

The consolidated accounts combine the financial data

depreciation, based on economic life expectancy. These

for parent company N.V. Holdingmaatschappij De Telegraaf,

rates are:

and its group companies.

4% or 5% per year on business premises depending on

Consolidation is effected in accordance with the

their nature or purpose.

principles of valuation and determination of the result of the

varying from10% to 20% per year on plant and machinery.

parent company. The financial data of the group companies

20% per year on all other operational fixed assets.

are fully included in the consolidated annual accounts after

operational fixed assets subject with a rapid technical

elimination of intercompany relations and transactions.

and/or economic obsolescence are written off over a

Minority interest in shareholders’ equity and in the

period of three years.

result of group companies are shown separately in the consolidated annual accounts. The results of newly acquired

Ground rent is amortised in accordance with the ground

group companies are included in the consolidation from the

lease term in question. Land is not subject to depreciation.

date of acquisition. The results of participation disposed of

Fixed assets under construction are valued at the amounts

by the company are included in the consolidation up to the

contracted for construction projects, plant and machinery.

divestment date. With regard to the profit and loss account of N.V. Hol-

Financial fixed assets

dingmaatschappij De Telegraaf use has been made of the

Participations in which N.V. Holdingmaatschappij De

exemption provided for in section 402, Book 2, of the Dutch

Telegraaf is able to exert significant businesslike and finan-

Civil Code.

cial influence are valued at the proportion of the net value asset, calculated in accordance with the parent company’s

2. Conversion of foreign currencies

accounting principles. Other participations are stated at the

The participation in Sweden is considered an indepen-

price of acquisition.

dent foreign entity. The assets and liabilities of these participations are converted at the price on the balance

Long-term receivables are stated at their nominal value

sheet date, while results are converted at the average

less any provisions deemed necessary.

price at the time of the transaction. The difference is directly accounted for in shareholders’ equity.

35

A N N U A L A C C O U N T S Inventories

The provision for supplementary retirement benefits

Inventories of paper, where it concerns quantities that

consists of the cash value of the retirement benefits allowed

were also in stock in previous years, are valued at the lower

and the pension contributions of employees who have been

of cost price prevailing during those years and market price

sick over a long period, plus the cash value of the share of

as at the balance sheet date, and where it concerns the

the health insurance of pensioners payable by the company.

surplus, at the lower of cost price and market price.

The provision is determined on an actuarial basis of 4%

The other inventories are valued at the lower of

(employees sick over a long period) or 5% (pensioners).

purchase price and market value. The provision for supplementary disability benefits Receivables

includes the allowance payable on top of the salary of

Receivables are shown at nominal amounts less

employees whose employment is terminated in connection

provisions for bad debts where necessary.

with the granting of a disability allowance under the Invalidity Insurance Act. The provision is determined on an actuarial

Securities

basis of 5%. The provision for reorganisations involves finding

Securities are shown at the lower of cost and market

alternative employment, redundancy compensation as well

price as at the balance sheet date.

as retraining and additional training at the Amsterdam businesses, Media Groep Limburg B.V. and Hollandse Dagblad-

Liquid assets

combinatie B.V. The provision is taken against fixed-interest

These are stated at nominal amounts.

securities.

4. Determination of the result

Current and long-term liabilities

The turnover is the proceeds charged to third parties

The current and long-term liabilities are stated at

and arising from services provided to third parties during

nominal amounts.

the financial year after allowing for VAT and discounts. Profits are taken only insofar as they are realised as

Provisions

of the balance sheet date.

The provision for deferred taxation relates to the deferred tax liability arising from the difference between the

Costs and risks incurred before the end of the

valuation of assets and liabilities for commercial and tax-

financial year are taken into account insofar as they can be

purposes. As far as it is permitted any deferred tax debet is

anticipated. In determining the result, account is taken of any

set off against deferred tax liabilities.

special decline in value of fixed assets. This occurs if the

Calculation of this liability, which is shown at nominal

realisable value of fixed assets is lower than the book value

value, is based on the current company tax rate. The provision for early retirement is stated at the cash

of the asset in question. Special losses relating to a decline

value of the commitment to supplement amounts in excess

in value are taken direct to the result. Thus adjusted, the

of the early retirement benefit limit. The commitment to

book value of the fixed assets in question is written down

supplement covers a period of three to five years up to the

over its remaining life. The share in the result for the financial year is

age of 65. The provision is determined on an actuarial

shown under ’income from participating interests’ where it

basis of 5%.

36

A N N U A L A C C O U N T S Exchange rate differences regarding resources are

concerns participations in which the company is able to

included separately in the cash flow.

exert significant influence. This result is determined on the basis of the general principles of valuation and determination

6. Segmented information

of results. In respect of the other participations, dividend received is also shown under income from participations; if

As a result of the divestment of the printing activities

any dividend is receivable on preference shares, this shall be

as of 2002 the group’s activities solely consist of the

attributed to the year in which the right to such dividend

publishers segment.

arose, unless receipt is uncertain.

7. Earnings per share Company tax is calculated on the result, taking into

Earnings per share are being determined by dividing

account tax allowances, including the substantial holding

the portion of the result for the financial year available to

exemption, and allowing for amounts that are not tax-

ordinary shareholders by the weighted average number of

deductible. The difference with the amount in tax payable

ordinary shares outstanding during the financial year.

according to the profit calculation for tax purposes is shown in the provision for deferred taxation.

Extraordinary income and expenditure are generated by actions and events, which can be cleary distinguished from activities within the scope of the company’s normal business operations and, as a result, are rarely recurrent.

5. Consolidated cash flow statement The cash flow statement is prepared with the indirect method. The liquid funds in the cash flow statement consist of liquid assets and securities. The securities may be regarded as highly liquid investments. Cash flows in foreign currencies are converted at an estimated average exchange rate.

Income and expenditure relating to interest, dividends received and income tax are stated under cash flow from operational activities. Paid dividends are shown under cash flow from financing activities. The acquisition price of group companies is shown under cash flow investment activities insofar as payment has been made in cash. The liquid funds held by newly acquired group companies are deducted from the acquisition price.

37

A N N U A L A C C O U N T S NOTES TO THE CONSOLIDATED BALANCE SHEET (in thousands of euros, unless otherwise stated).

31 December 2003

31 December 2002

FIXED ASSETS Intangible fixed assets Goodwill

132,446

143,628

Position as at beginning financial year

143,628

146,612

Add: – Goodwill paid on acquistion or expansion of participating interests

4,218

Less:– Depreciation





14,233

—,—



364

– Deconsolidation – Downward value adjustment



11,613

11,826

3,574

—,—

Position as at end financial year

132,446

143,628

Total of depreciation and downward value adjustments

146,423

131,023

The downward value adjustment of goodwill relates to the Brouwer Groep. The performance and profit of this participation fell considerably short of expectations with the forecast at the time of acquisition. The goodwill of the Brouwer Groep is marked down till nil.

Financial year 2003

Purchase cost up to 2003

Tangible fixed assets

Depreciation up to 2003

Book value 31-12- 2003

Land and buildings1)

227,005

126,212

100,793

Plant and machinery

247,775

179,073

68,702

Other fixed assets

154,277

120,407

33,870

10,312

—,—

10,312

639,369

425,692

213,677

Fixed assets under construction

Financial year 2002

Purchase cost up to 2002

Tangible fixed assets

Depreciation up to 2002

Book value 31-12- 2002

Land and buildings 1)

229,951

129,152

100,799

Plant and machinery

239,929

178,219

61,710

Other fixed assets

158,066

122,219

35,847

38,247

—,—

38,247

666,193

429,590

236,603

Fixed assets under construction

Buildings are insured on the basis of reinstatement value, the other assets on the basis of the cost of new construction. The insured sum amounts to 1 683 million (previous year 1 637 million). The item fixed assets in progress relates to buildings and/or plant and machinery at: B.V. Rotatiedrukkerij Voorburgwal, Hollandse Dagbladcombinatie B.V., B.V. Dagblad De Telegraaf, Media Groep Limburg B.V., DistriQ B.V. and Uitgeversmaatschappij De Trompetter B.V. 1) These items include the ground rent bought off in respect of the business sites of the group companies in Amsterdam. As at 31 December 2003 the book value of this amounts to: 1 5,517,000 (previous year: 1 5,758,000).

38

A N N U A L A C C O U N T S Movements in tangible fixed assets:

Book value as at January 2003 Investments

Land and buildings

Plant and machinery

Other fixed assets

Fixed assets under construction

Total

100,799 119

61,710

35,847

38,247

236,603

2,658

20,238

1,821

24,836

Disinvestments



4,397



188



4,694

Depreciation



8,764



9,935



19,130

Assets under construction put into operation Book value as at December 2003

13,036

14,457

1,609

100,793

68,702

33,870

31 December 2003





654



9,933

—,—



37,829

29,102

—,—

10,312

213,677

31 December 2002

FINANCIAL FIXED ASSETS Non-consolidated participating interests Wegener N.V., Apeldoorn (23.9%, previous year 21.6%) 1

78,973

74,820

Bohil Media B.V., Amsterdam (20%)

163

—,—

Brouwer Groep B.V., Leusden (43%)

—,—

11,651

35,266

17,385

11

11

2,208

2,123

—,—

431

75

11

1,559

1,661

—,—

130

18

18

—,—

787

SBS Broadcasting B.V., Amsterdam (27%, previous year 30%) TV Krant Nederland, Den Helder (9.6%) B.V. Algemeen Nederlands Persbureau ANP, The Hague (28.4%) C.V. GBB De Nieuwsbrengers (33.3%) De Nationale Regiopers, Almere (19.6%) V.o.f. SBS 6 Text (45%) / V8 Fox kids text, v.o.f. A’dam (45%) Autobytel Nederland v.o.f., Almere (37.5%) NWI Services B.V., De Bilt (20%) / Interactive Real Estate Estate B.V., Hilversum (50%) Amse B.V., Arnhem (5%) AM van Gaal Media B.V., Amsterdam (20%)

1,000

—,—

Omroepbedrijf Limburg B.V., Maastricht (45%)

603

26

Televisiebedrijf Limburg B.V., Maastricht (45%)

1,410

636

169

29

Mobillion B.V., Ede (31,5%), RKK C.V. (24%)

Receivable from participating interest Other long-term receivables Total financial fixed assets

—,—

7

121,455

109,726

2,616

32,427

2,667

876

126,738

143,029

Because of the merger of SBS Broadcasting B.V. and Veronica the share in SBS Broadcasting diluted from 30% to 27%. The diluted profit of 1 13 million is included in proceeds from participations. Participations in Wegener N.V. and AM van Gaal Media B.V. are valued at acquistion price. According to Wegeners’s annual report of 2002, the shareholders’ equity of Wegener amounts to 1 351,679,000 and a loss of 1 6,638,000. AM van Gaal Media B.V. was established in 2003.

1) As at 31 December 2003 the total market value, i.e. market value of ordinary shares and issueing price of cumulative preference shares, of the package of Wegener N.V. amounted to approximately 1 91 million.

39

A N N U A L A C C O U N T S Movements in financial fixed assets:

Other participating

Receivables from

Other

interests

participating interests

receivables

Book value as at 1 January 2003 Add: – Investments – Share in result Less:– Value adjustment – Remittance/repayment

109,726

32,427

876

143,029

33,139

3,504

2,627

39,270

3,929

—,—

—,—

3,929



21,651



30,000



3,688



3,315

Book value as at 31 December 2003

Total

121,455



2,616

—,—



51,651

836



7,839

2,667

126,738

The change in value of the participations and the account receivable is related to the Brouwer Groep. As far as this participation is concerned, the performance and profit fell considerably short of expectations with the forecast at the time of acquisition and the additional procurement of capital in 2003. The participation and the claim on the participation have been marked down to nil. The value adjustment in the profit and loss account also includes a downward value adjustment of a claim of 1 6.4 million on the Brouwer Groep, which was included in the item current liabilities.

31 December 2003

31 December 2002

CURRENT ASSETS Inventories Raw materials

19,841

11,757

757

931

20,598

12,688

69,463

72,842

602

6,500

22,818

10,788

Pension contribution

—,—

463

Other receivables

655

734

14,068

26,746

107,606

118,073

3,570

3,603

61,674

69,143

Auxiliary materials

The purchase cost of the stock of raw materials amount to 1 21.5 million (previous year: 1 14.1 million).

Accounts receivable Trade receivables Participations Company tax

Accrued income

Securities Government bonds

Liquid assets Cash and bank balances Liquid assets are freely available.

40

A N N U A L A C C O U N T S 31 December 2003

31 December 2002

CURRENT LIABILITIES Prepaid subscriptions

34,869

37,244

Suppliers

22,954

35,391

Participating interests

2,271

—,—

Taxes and social insurance premiums

9,356

11,044

Pension liabilities

569

—,—

Dividend

—,—

5,775

Other liabilities

—,—

906

112,477

116,724

182,496

207,084

Accruals and deferred income

PROVISIONS

Position at 1–1– 2003

Allocations

342

476

14,835

2,768

Deferred taxation Early retirement

Withdrawals

Release

Position at 31–12– 2003



616

—,—

202



2,627

—,—

14,976

Pension allowance supplements

7,502

9,159



8,285

—,—

8,376

Disability benefit supplements

4,769

5,283



4,976

—,—

5,076

37,340

3,111



8,986



5,500

25,965

64,788

20,797



25,490



5,500

54,595

Reorganisation provisions

The short-term liabilities amount to approximately 1 16.1 million (previous year: 22.3 million). This short-term liability is included in accrued liabilities.

SHAREHOLDERS’ EQUITY For the notes to shareholders’ equity, please refer to balance sheet of N.V. Holdingmaatschappij De Telegraaf.

41

A N N U A L A C C O U N T S NOTES TO THE CONSOLIDATED PROFIT AND LOSS ACCOUNT (In thousands of euros, unless otherwise stated).

2003

2002

Net turnover Breakdown of the net turnover by geographical area: The Netherlands

666,855

687,963

Other EU states

16,625

16,421

76

78

683,556

704,462

71,679

82,951

4,103

4,098

75,782

87,049

208,342

216,696

2,271

2,295

Hollandse Dagbladcombinatie B.V., Haarlem

925

1,025

Hollandse Huis-aan-huisbladen Combinatie B.V., Amsterdam

460

460

Media Groep Limburg B.V., Heerlen

Other European states

Raw and auxiliary materials Paper and ink Auxiliary materials

Wages and salaries In 2003 the average work force of the group in FTEs totalled 4,459 and in 2002 4,690. Breakdown of the work force by operating company as at year-end: Amsterdam businesses

554

634

De Telegraaf België, Brussels

5

5

Media Groep West B.V., Amsterdam

4

4

27

25

Uitgeversmaatschappij De Trompetter B.V., Roermond

96

96

DataWire B.V., Amsterdam

15

9

4,357

4,553

TTG Sverige AB, Stockholm

42

A N N U A L A C C O U N T S 2003

2002

Social insurance contributions Pension charges

21,542

18,189

Other social security charges

26,611

29,549

48,153

47,738

Land and buildings

8,764

6,850

Plant and machinery

9,935

15,323

19,130

19,270

Depreciation of tangible fixed assets

Other fixed assets

37,829 Result disposed tangible fixed assets



41,443

710



37,119

2,571 38,872

Note to company taxation Result before tax



25,553

Company tax on this at the prevailing rate 34.5%

– –

4,197

8,816



1,448

Company tax in conformity with the consolidated profit and loss account: 1) – on the result on ordinary activities

1,321

– on the extraordinary result

12,491

—,—



11,185

1,321 Difference in tax burden



10,137

1,306 –

2,754

This difference is built up as follows: – tax allowances

517

– non tax-deductible amounts (notably depreciation of goodwill)

387



5,082



3,384



5,572



10,137



2,754

—,—



32,240

—,—



32,240

– balance of the result falling under the substancial holding exemption

243

Extraordinary result before tax Extraordinary expenditure 2)

Result per share In 2003, the total number of shares averaged 52,500,160 (2002: 52,500,160). Net loss for 2003 amounted to 1 25,765,000 (2002: net los 1 4,913,000). The loss per share amounts to in 2003 1 0.49 (2002: loss per share 1 0.09).

1) Company tax includes in accordance with the consolidated profit and loss account a withdrawal from the provision of 1 0.1 million

(2002: withdrawal of 1 4.6 million). 2) In the extraordinary expenditure an allocation to the reorganisation provisions is accounted for at the Amsterdam operations,

Hollandse Dagbladcombinatie B.V. and Media Groep Limburg B.V.

43

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CosmoGIRL!, is a glossy magazine aimed at girls aged 14-18. Until last year, no glossies for this

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A N N U A L A C C O U N T S CASH FLOW STATEMENT

(consolidated)

(In thousands of euros).

2003

2002

Cash flow from operational activities Operating profit

23,876

21,752

49,655

55,676

3,574

—,—

15,591

1,106

Adjustments for: – Depreciation – Other downward value adjustment fixed assets – Changes in short-term receivables – Changes in inventories



7,909



2,793



4,491



12,686



10,052



18,848

– Changes in debts to suppliers and and other current liabilities – Changes in provisions

Cash flow from operations

70,244

44,207

Dividend received from participating interests

1,264

2,213

Interest received/paid

3,758

Paid/received in respect of extraordinary result Tax on profit



4,311

—,—



654

13,094



17,018

Cash flow from operational activities

62,172

33,059

Cash flow from investment activities Investment in intangible fixed assets



2,711



11,613

other financial fixed assets



31,431

Investments of tangible fixed assets



24,836



38,339

Change in accounts payable investments



14,743



10,199

Acquisition /divestment of group companies and

Disinvestments of tangible fixed assets

41,710

9,933

Cash flow from investment activities

31,651



63,788

13,210

Cash flow from financing activities Dividend paid



5,775



5,775

Changes in long-term liabilities



118



2,424

Cash flow from financing activities



Exchange rate differences

Changes in liquid assets (securities included)



45

5,893



8,199

7

6

7,502

38,076

A N N U A L A C C O U N T S BALANCE SHEET OF N.V. HOLDINGMAATSCHAPPIJ DE TELEGRAAF (In thousands of euros).

31 December 2003

31 December 2002

Fixed assets Intangible fixed assets Goodwill

37

5,345

—,—

406

442,705

427,388

38,474

31,975

454

31,207

1,199

1,705

Tangible fixed assets Other fixed assets

Financial fixed assets Participating interests in group companies Other participating interests Receivable on minority interests Deferred receivable tax Other receivables

511

352

483,343

492,627

Total fixed assets

483,380

498,378

Current assets Receivables Receivable on minority interests Tax and premiums social insurance contributions Pension contribution Other receivables Accrued income

Liquid assets Total current assets

—,—

8,082

29,334

14,697

500

673

17

70

2,150

441

103

260

32,104

24,223

39,002

19,223

—,—

5,775

Current liabilities Banking institution Dividend Other liabilities Accrued liabilities

Current assets net of current liabilities

349

669

12,559

4,870

51,910

30,537 –

19,806 463,574

46



6,314 492,064

A N N U A L A C C O U N T S 31 December 2003

31 December 2002

Provisions Early retirement

14,922

14,781

Pension allowance supplements

7,370

—,—

Disability benefit supplements

5,030

—,—

Reorganisation provisions

7,919

23,204 35,241

37,985

Shareholders’ equity Issued capital Statutory reserves Other reserves

13,125

13,125

115

96

415,093

440,858 428,333

454,079

463,574

492,064

PROFIT AND LOSS ACCOUNT OF N.V. HOLDINGMAATSCHAPPIJ DE TELEGRAAF (In thousands of euros).

2003

Net income from participating interests

2002

19,440

11,165

Other net income and expenditure



45,205



16,078

Result after tax



25,765



4,913

47

D

IGI-dition enables the publication of printed products

on the internet. Complete pages are presented in a version that is virtually identical to the printed one. Articles and advertisements can be opened with a click of the mouse and read on the monitor in enlarged form. The objective of DIGI-dition is to offer publishers a full digital equivalent of the paper version of their publication, without high investment and major changes in processes. Content that has already been published can thus be re-used for internet applications. For instance, for interactive digital archives and news-alert services. The worldwide simultaneous availability increases the circulation area and the circulation possibilities. DIGI-dition realises interactivity through the possibility to hyperlink to websites within one’s own organisation, those of advertisers, or to other sources of information. DIGI-dition offers advertisers new alternatives, makes it possible to offer existing subscribers extra service and bring in new subscribers with different types of subscription and in other circulation areas, only digitally or in combination with the paper publication.

A N N U A L A C C O U N T S NOTES TO THE BALANCE SHEET AND PROFIT AND LOSS ACCOUNT For the general accounting principles and the principles for the valuation of assets and liabilities and the determination of the result, reference is made to the notes to the consolidated balance sheet and profit and loss account. Group companies are shown at their net asset value.

2003

2002

FIXED ASSETS Intangible fixed assets Goodwill Book value as at 1 January

5,345

1,120

Goodwill paid for acquisition and/or extension participating interest

—,—

5,958

Depreciation charged to the result



1,734

Downward value adjustment



3,574

—,—

37

5,345

Book value as at 31 December



1,733

Financial fixed assets Group companies with registered offices This item includes the following group of companies and receivables in respect of these group companies:

- Uitgeversmaatschappij De Telegraaf B.V., Amsterdam

- B.V. Uitgeverij De Echo, Amsterdam

- B.V. Dagblad De Telegraaf, Amsterdam

- B.V. Reclame ‘t Gooi, Hilversum

- B.V. Rotatiedrukkerij Voorburgwal, Amsterdam

- B.V. Noorderpers, Hoorn

- B.V. Woonkrant.nl, Haarlemmermeer

- Uitgeversmaatschappij Limburgs Dagblad B.V., Heerlen

- B.V. Beleggingsmaatschappij Voorburgwal, Amsterdam

- Media Groep Limburg B.V., Heerlen

- De Telegraaf Tijdschriften Groep B.V., Amsterdam

- Grafisch Bedrijf Media Groep Limburg B.V., Venlo

- TTG Sverige AB, Stockholm

- Uitgeversmaatschappij De Limburger B.V., Maastricht

- TTG Hearst B.V., Amsterdam

- Limburgse Dagbladen Combinatie B.V., Maastricht

- Twickel B.V., Amsterdam

- Uitgeversmaatschappij De Trompetter B.V., Roermond

- BasisMedia B.V., Amsterdam

- De Kempen Pers B.V., Hapert

- Hollandse Dagbladcombinatie B.V., Haarlem

- Datawire B.V., Amsterdam

- HDC Uitgeverij Zuid B.V., Haarlem

- DWC B.V., Roermond

- Verenigde Noordhollandse Dagbladen B.V., Alkmaar

- Telegraaf Media Management B.V., Amsterdam

- B.V. Drukkerij Noordholland, Hoorn

- Telegraaf Events B.V., Amsterdam

- B.V. Agentenadministratiekantoor ‘t Gooi, Hilversum

- Telegraaf Telemol B.V., Amsterdam

- Uitgeversmaatschappij Hollands Noorderkwartier B.V., Amsterdam

- DistriQ B.V., Amsterdam

- Exploitatiemaatschappij G en E Vastgoed B.V., Hilversum

- Telegraaf Distri B.V., Amsterdam

- Goois Weekblad B.V., Hilversum

- Regio Distri B.V., Amsterdam

- Hollandse Huis-aan-huisbladen Combinatie B.V., Amsterdam

- Media Groep West B.V., Amsterdam (90%)

- Uitgeverij Van Groenigen B.V., Haarlemmermeer

- Regio-i B.V./C.V., Almere (75%)

- Uitgeverij Hoevelaken Beheer B.V., Amsterdam

- Media Menu Beheer B.V./C.V., Groningen (75%)

49

A N N U A L A C C O U N T S The annual accounts of these group companies are included in the consolidated balance sheet and profit and loss account.

31 December 2003

31 December 2002

Group companies Visual equity

167,155

137,247

Receivables and liabilities on balance

275,550

290,141

442,705

427,388

Other participating interests This item relates to the minority interest in: SBS Broadcasting B.V. (27%, previous year 30%), Amsterdam AMS Europe B.V. (8.67%), Arnhem

35,266

17,385

—,—

787

2,208

2,123

—,—

11,651

1,000

—,—

—.—

29

B.V. Algemeen Nederlands Persbureau ANP (28.4%), The Hague Brouwer Groep B.V. (43%), Leusden AM Media B.V. (20%`), Amsterdam Mobillion B.V. (31.5%), Ede

38,474

31,975

Receivable on minority participating interest

454

31,207

1,199

1,705

511

352

483,343

492,627

Deferred tax receivable Other receivables Outstanding

Total financial fixed assets

Movements in financial fixed assets:

Group companies

Position as at 1 January 2003

Add: – Investments – Share in result

Less: – Value adjustment

Other participating interests

31,975

31,207

2,057

1,199

26,000

3,000

159

16,390

3,050

—,—

—,—



—,—

21,651



30,000

—,—

—,—



2,499

—,—

—,—

—,—

– Dividend paid



2,226



871

– Other changes



46



29

Position as at 31 December 2003

Other receivables

427,388

—,—

– Payment/repayment

Receivable on minority participating interests

442,705

50

38,474



1,254

454



506

1,710

A N N U A L A C C O U N T S 31 December 2003

31 December 2002

PROVISIONS In 2003 a number of the group’s provisions were reallocated. For the notes to the provisions, please refer to the notes to the consolidated balance sheet.

SHAREHOLDERS’ EQUITY Issued capital The authorised capital amounts to 1 50,000,000 divided into shares of 1 0.25 par value.

Statutory reserves: Ordinary shares (including 1 240 priority shares)

13,125

13,125

96

90

Statutory reserves Position as at beginning of the financial year Add: foreign exchange differences Position as at the end of the financial year

19

6

115

96

440,858

451,546

Other reserves Position as at the beginning of the financial year

Less: from processing loss



Less: dividend

25,765



4,913

—,—



5,775

Position as at end of the financial year

415,093

440,858

Total shareholders’ equity

428,333

454,079

51

A N N U A L A C C O U N T S

Standard Deferred remuneration remuneration

REMUNERATION MANAGING BOARD AND EX-MANAGING BOARD Managing Board F.Th.J. Arp

462,018

45,760

W.O. Kok

462,018

19,193

J. Olde Kalter

462,018

183,518

A.J. Swartjes

462,018

86,452

1,848,072

334,923

L.G. van Aken

—,—

58,787

H. Schor

—,—

58,350

—,—

117,137

Ex-Managing Board

Standard Deferred remuneration remuneration

REMUNERATION SUPERVISORY BOARD A.J. van Puijenbroek

23,370

—,—

W.H. Charles

19,966

—,—

mrs J.A. Brewer-de Koster

6,655

—,—

mrs M. Tiemstra

9,983

—,—

L.G. van Aken 1)

—,—

—,—

W. Overmars

19,966

—,—

W. van Voorden

19,966

—,—

H.L. Weenen

19,966

—,—

119,872

—,—

The remuneration and any other terms of employment in respect of every director are determined by the Supervisory Board, in accordance with the resolutions of Stichting Beheer van prioriteitsaandelen N.V. Holdingmaatschappij De Telegraaf. Besides the fixed components of the remuneration, the group profit sharing scheme also applies to the Managing Board. The remuneration policy does not provide for a bonus scheme or share option scheme. The renumerations included the salaries of the members of the Managing Board and former members of the Managing Board amounted to 1 2.1 million in 2002. Remuneration to the Supervisory Board amounted to 1 119,119 in 2002. As at 31 December 2003 the total amount of shares/depositary receipts N.V. Holdingmaatschappij De Telegraaf of the joint Supervisory Board 21,200 and of the Managing Board 1,936.

1) No remuneration pursuant to early retirement claim.

52

A N N U A L A C C O U N T S

Commitments and contingent liabilities

Pursuant to section 403, paragraph 1, sub f , Book 2 of the Dutch Civil Code, the company has assumed liability for any debts arising from legal actions of the group companies consolidated under financial fixed assets, excluding Media Groep West B.V., Franken Beleggingsmaatschappij B.V., Mobillion B.V., Telemol B.V., Telegraaf Events B.V. and Drukkerij Van Groenigen B.V.

As part of the sale of its participation in SBS Radio B.V., N.V. Holdingmaatschappij De Telegraaf has a contingent liability for subsequent payment. This liability becomes instant if Radio Noordzee loses its broadcasting licence before 1 September 2010. The extent of the possible liability declines from a maximum of 1 0.9 million in 2004 to 1 0.5 million in 2010. Because of the merger between the Biegelaar Groep B.V. and the Brouwer Groep B.V., N.V. Holdingmaatschappij De Telegraaf has possible liabilities with respect to mutual guarantees.

Uitgeversmaatschappij De Telegraaf B.V. has an obligation to purchase the remaining 80% of the shares in BoHil Media B.V. The delivery of the shares and the determination of the purchase price will, however, only occur at the end of 2004 or at the end of 2005. The extent of the actual obligation can therefore not be estimated as yet.

The Pensioenfonds (pension fund) of Hollandse Dagbladcombinatie B.V. will be integrated into the Telegraaf Pensioenfonds as from 1 January 2004. In connection with the harmonization of the percentages of the degree of cover, in accordance with the principles of the Telegraaf Pensioenfonds, there will be an evaluation as of 1 January 2010 with regard to the extent to which this harmonization has been realized. From that date, it will be considered in which way a possible remaining difference in the degree of cover percentages will be dealt with. The period of harmonization may possibly be extended.

Amsterdam, 11 March 2004

Managing Board

Supervisory Board

F.Th.J. Arp

A.J. van Puijenbroek

J. Olde Kalter

W.H. Charles

A.J. Swartjes

mrs M Tiemstra

W.O. Kok

L.G. van Aken W. Overmars W. van Voorden H.L. Weenen

53

OTHER

D ATA

PUBLICATIONS AND ACTIVITIES OF DE TELEGRAAF COMPANY PER JANUARY 2004 Newspapers

Magazines

Sweden

Amstelland/Haarlemmermeer

www.cosmopolitan.se

Witte Weekblad Zondagochtendblad

De Telegraaf

Netherlands

www.batnytt.se

Sp!ts

Privé

www.vibatagare.se

Limburgs Dagblad

Esquire

www.golfdigest.se

’t Gooi and surrounding area

Dagblad De Limburger

Cosmogirl!

www.residence.se

De Gooi- en Eembode

Haarlems Dagblad

Elegance

www.marinan.com

Laarder Courant De Bel

IJmuider Courant

MAN

Leidsch Dagblad

Residence

Other

Vecht-Journaal

De Gooi- en Eemlander

Hitkrant

Internet activities

Baarns Weekblad

Almere Vandaag

Gardens & Country

Noordhollands Dagblad

Autovisie

www.dft.nl

including:

FHM (For Him Magazine)

speurders.nl

Alkmaarsche Courant

Starstyle

autotelegraaf.nl

Flevoland

Schager Courant

Chapeau! (issued by MGL)

elcheapo.nl

De Almare (3 editions)

Enkhuizer Courant

Nummer 1 (issued by MGL)

vacaturekrant.nl

Zondagochtendblad

Dagblad voor West-Friesland

Autotelegraaf Magazine

weerkamer.nl

Nieuwsblad voor Huizen

Woonbode

Helderse Courant

Wijdemeren Journaal

woonkrant.nl

Haarlem and surrounding area

Dagblad Kennemerland

Sweden

reiskrant.nl

Nieuwsblad De Kennemer

Dagblad Zaanstreek

Vi Båtägare

www.limburgpersoneel.nl

Haarlems Weekblad

Dagblad Waterland

Båtnytt

www.limburgopwielen.nl

Heemsteedse Courant

Golf Digest

www.spitsvacatures.nl

Nieuwsblad IJmuiden

Internet

Residence

www.zorgvacatures.nl

Nieuwsblad Santpoort

www.telegraaf.nl

Cosmopolitan

www.limburgwonen.nl

& Velserbroek

www.basismedia.nl

Sporres Bazaar

www.autocircuit.nl

Zondagochtendblad

www.spitsnet.nl

Allt om Kök och Bad

www.woneninholland.nl www.groeneweekblad.nl

www.haarlemsdagblad.nl

Leiden and surrounding area Het op Zondag

www.ijmuidercourant.nl

Internet

www.leidschdagblad.nl

Netherlands

Door-to-door papers

www.nhd.nl

www.ttg.nl

and news journals

www.noordhollandsweekblad.nl

www.autovisie.nl

www.gooieneemlander.nl

www.hitkrant.nl

(Regionally distributed with

www.mgl.nl

www.gardens-country.nl

De Telegraaf)

www.limburgsdagblad.nl

www.prive.nl

!N

www.limburger.nl

www.fhm.nl

www.hollandcombinatie.nl

www.starstyle-magazine.nl

Greater Amsterdam area

Witte Weekblad

www.trompetter.nl

www.man.nl

De Echo (11 editions)

Witte Weekblad Weekend

www.esquire.nl

Het Weekblad op Zondag

Makelaars Vizier

www.cosmogirl.nl

De Woongids

www.residence.nl

Amstelveens Nieuwsblad

www.elegance.nl

Het Weekend

Witte Weekblad

Duin- en bollenstreek Witte Weekblad

Alphen a/d Rijn and surrounding area

54

OTHER

Zaanstreek/Purmerend

Limburg

Noordhollands Weekblad

De Trompetter (12 editions)

D ATA

Participating interests

De Zaankanter

Telegraaf Telemol B.V.

Other activities

Telemol v.o.f.................................................................... (50%)

Zondagochtendblad

Interactive information services

Media Groep West B.V. .................................................. (90%)

Het Weekblad voor Edam/

Participating interests in

V.o.f. SBS 6/Net 5 Text ...............................................(45%)

Volendam/Waterland

national commercial TV

V.o.f. V8/Fox Kids Text .................................................(45%)

Teletext activities

Mobillion B.V. ......................................................... (31.5%)

De Krommenieër Het Gezinsblad

West-Friesland

DataWire B.V.

Westfries Weekblad

SBS Broadcasting B.V. ................................................... (27%)

Enkhuizer Weekblad

Internet

Zondagochtendblad

www.mediagroepwest.nl

Koninklijke Wegener N.V. ............................................. (23.9%)

www.datawire.nl Alkmaar

Uitgeversmaatschappij De Telegraaf B.V.:

www.mobillion.nl

RKK Beheer B.V. .........................................................(25%)

and surrounding area Alkmaars Weekblad

(RKK C.V.)

Printing companies

Bohil Media B.V. . ........................................................(20%)

De Koerier De Duinstreek

Telegraaf Drukkerij Groep B.V.

Nieuwsblad voor Castricum

B.V. Rotatiedrukkerij Voorburgwal

Zondagochtendblad

B.V. Drukkerij Noordholland

Noord Holland Noord

Media Menu Beheer B.V. .................................................(75%) (Media Menu C.V.)

Grafisch bedrijf Media Groep

NRp Beheer B.V.

Limburg B.V. (Nieuwsdruk Limburg)

(De Nationale Regiopers C.V. ......................................... 25.8%)

Helders Weekblad Schager Weekblad

Logistics

Media Groep Limburg B.V.:

CTR/De Polderbode Deze Maand

Regionale Televisie Limburg B.V./L1 ............................. (45%) DistriQ B.V.

Wieringer Courant

Telegraaf Distri B.V.

Wieringermeerbode

Regio Distri B.V.

Regionale Omroep Limburg B.V./L1 ............................. (41%)

Brouwer Groep B.V. .........................................................(43%)

Zondagochtendblad

B.V. Algemeen Nederlands Persbureau ANP .....................(28.4%) TTG CosmoMag AB ..........................................................(50%)

Noord Brabant Oost

TTG Hearst B.V................................................................(75%)

De Trompetter (5 editions)

AM van Gaal Media B.V. ...................................................(20%)

De Schakel Veldhovens Weekblad

DataWire B.V.

Oirschots Weekjournaal

DataWireSport B.V.......................................................(70%)

Kempener Koerier

PayperNews Beheer B.V.............................................(67.5%)

De Kempenaer

(PayperNews C.V.)

De Hilverbode Nieuwsklok

55

P

ublishers of door-to-door papers have a network at their disposal

that has great knowledge of (inter)local markets and know what motivates consumers and entrepreneurs in that market. The challenge is to use that knowledge better and more effectively. This is done, among other things, by the development of new published products. !N Magazine is such a new publication for consumers in the area of lifestyle. The content emphasizes living, interiors, travel, health and fashion. Apart from these subjects, attention is also paid to local matters, such as a building of particular interest or interviews with high-profile persons from a region. !N Magazine thus links a general lifestyle formula to a local area of publication. The magazine is not distributed door-to-door but together with the Saturday edition of De Telegraaf in selected areas. The object of !N Magazine is to reach and link consumers in the aboveaverage segment who are interested in trends and luxury, to advertisers who do not primarily think of advertising in door-to-door papers. Local entrepreneurs can thus reach readers from a target group that is covered by national newspapers, in their own local market. And, in this way, the door-to-door papers create a new market.

OTHER AUDITORS’ REPORT

D ATA DIVIDEND PROPOSAL We propose to declare a dividend for 2003 of 1 0.11

Introduction We have audited the accompanying 2003 financial

in cash per share of 1 0.25 par value charged to the other

statements of N.V. Holdingmaatschappij De Telegraaf, Am-

reserves. A dividend of 1 0.11 per share of 1 0.25 par

sterdam. These financial statements are the responsibility of

value was also paid out in 2002.

the company’s management. Our responsibility is to express an opinion on these financial statements based on our audit.

2003

2002

Distribution of profit: Other reserves

Scope



25,765



25,765

Dividend

We conducted our audit in accordance with auditing standards generally accepted in the Netherlands. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statements presentation. We believe that our audit provides a reasonable basis for our opinion.

Opinion In our opinion, the financial statements of N.V. Holdingmaatschappij De Telegraaf give a true and fair view of the financial position of the company as of 31 December, 2003 and of the result for the year then ended in accordance with accounting principles generally accepted in the Netherlands and comply with the financial reporting requirements as included in Part 9 of Book 2 of the Netherlands Civil Code.

Amsterdam, 11 March 2004.

Deloitte Accountants

57



4,913



4,913

p.m.

p.m.

OTHER

D ATA TTG Ukraine

POST BALANCE SHEET EVENTS

After the balance sheet date, a declaration of intent was signed with the Kyiv Post Group (KPG), publisher of an English language newsmagazine in the Ukraine. Together with KPG, a local publishing company will be set up, in which

B.V. Algemeen Nederlands

the Telegraaf group will participate for 70% and KPG for the

Persbureau ANP

remaining 30%. The publishing company will aim at publishing

As of 31 December 2003, N.V. Holdingmaatschappij

consumer magazines in the Ukraine and will, according to

De Telegraaf has a 28.4% share in ANP. On 5 March 2004,

expectations, launch six magazines in the coming two

NPM Capital and the present shareholders signed an agree-

years. The first magazine, Stuff, has already been launched in

ment with regard to the sale of 60% of the shares of ANP.

December 2003, a second magazine, Pink, will shortly follow.

On 15 May 2004 the transfer will take place. N.V. HoldingmaatSunday paper

schappij De Telegraaf thereby remains joint shareholder to

In 2004, the decision was taken to start a Sunday

the extent of 8.8%.

paper of daily newspaper De Telegraaf, as from 21 March 2004. For existing subscribers, the Sunday paper forms an

Brouwer Groep B.V.

integral part of the subscription. The Sunday paper will also

With regard to the credit facility which has been provided to the Brouwer Groep in 2003, another 1 3 million has

be on sale via points of sale that are open on Sundays.

been loaned to the Brouwer Groep in 2004. Collateral has been provided against this loan.

58

OTHER

D ATA If the distribution of dividend on preference shares, as

PROFIT APPROPRIATION AS PROVIDED FOR IN THE ARTICLES OF ASSOCIATION

referred to in paragraph 2, cannot be effected or not in full because the profit is not sufficient, the deficit shall be paid out of the distributable portion of shareholders’ equity. The dividend is determined over the paid-up portion of the nominal amount.

Pursuant to article 34 of the articles of association of

The remaining profit shall be at the disposal of the

N.V. Holdingmaatschappij De Telegraaf, the following rules

General Meeting provided that no further dividend is to be

apply to the appropriation of profits:

distributed on priority shares and preference shares.

Subject to the approval of the Supervisory Board and

Profit distributions may not exceed the amount of the

Stichting Beheer van prioriteitsaandelen N.V. Holdingmaat-

distributable portion of shareholders' equity.

schappij De Telegraaf, the Managing Board shall decide every year what percentage of the profit - the positive balance of

If the balance shows a loss for any year, no dividend

the profit and loss account - is to be added to the reserves.

will be distributed for that year. No dividend may be paid in subsequent years until the loss has been fully compensated

Out of the profits, after addition to the reserves in ac-

for by the profit.

cordance with the preceding paragraph, a dividend shall be

However, at the proposal of the priority shareholders,

paid on the amount paid in on the preference shares, the

the general meeting may resolve to make up such loss to

percentage of which shall be equal to the average yield of

the debit of the distributable portion of shareholders' equity

Dutch medium-term government bonds as at the beginning

or to distribute a dividend to the debit of the distributable

of the financial year to which the distribution relates, incre-

portion of shareholders' equity as well.

ased by one per cent. The average yield is determined by the Managing Board subject to the approval of the Supervisory

Distribution of profit is effected following approval of the

Board.

annual accounts showing that such distribution is permitted.

A primary dividend amounting to five per cent of the no-

In determining the profit distribution, the shares held

minal amount of their shares or - if the profit is not sufficient

by the company in the capital are not included in the

for this - as high a percentage as possible, is then paid out

calculation.

to the holders of ordinary shares and priority shares. Where it concerns priority shares, the percentage of the above-mentioned dividend may not exceed the percentage of the legal interest rate prevailing on the last day of the financial year in question.

59

OTHER

D ATA Declaration of independence

SPECIAL RIGHTS UNDER THE ARTICLES OF ASSOCIATION

The Managing Board of N.V. Holdingmaatschappij De Telegraaf and the Board of Stichting Beheer van prioriteitsaandelen N.V. Holdingmaatschappij De Telegraaf hereby declare that, in their joint opinion, the requirements with respect to the independence of the Board of Stichting

Priority shares

Beheer van prioriteitsaandelen N.V. Holdingmaatschappij

The priority shares are held by the Stichting Beheer

De Telegraaf, set out in Annex X to the Listing and Issuing

van prioriteitsaandelen N.V. Holdingmaatschappij De Telegraaf,

Rules of Amsterdam Exchanges N.V., Amsterdam, have

the Board as of 31 December, 2003 consists of Messrs

been fully met.

L.G. van Aken, E.F.M. Kok, A.J. van Puijenbroek and E.H. van Puijenbroek.

Managing Board of N.V. Holdingmaatschappij De Telegraaf

The goal of the foundation is to acquire and manage the priority shares in the company and, to ensure continuity in the

Board of Stichting Beheer

management of the company, to defend against influences on

van prioriteitsaandelen

the management that could prejudice the company’s indepen-

N.V. Holdingmaatschappij De Telegraaf

dence and would be contrary to the company’s interest, and to further a good policy in the company’s interest.

Amsterdam, March 2004.

The powers attached to the priority shares include the right of granting approval for resolutions for the issue of shares, of fixing the number of Managing Board members and their remuneration, of fixing the number of members of the Supervisory Board of the company, and of taking the initiative for an amendment to the articles of association and dissolution of the company before the General Meeting of Shareholders can take a decision on that.

60

OTHER Preference shares

D ATA As of the balance sheet date no preference shares

The goal of Stichting Preferente Aandelen De Telegraaf

had been issued.

is: To look after the interests of the company limited by

Declaration of independence

shares N.V. Holdingmaatschappij De Telegraaf, established in Amsterdam, hereinafter called: ’the company’, the com-

The Managing Board of N.V. Holdingmaatschappij

panies associated with it and all those involved, by defending

De Telegraaf and the Board of Stichting Preferente Aandelen

the company as much as possible against influences that

De Telegraaf hereby declare that, in their joint opinion, the

could threaten its continuity, independence or identity and

requirements in respect of the independence of the Board

would be contrary to these interests.

of Stichting Preferente Aandelen De Telegraaf, set out in Annex X to the Listing and Issuing Rules of Amsterdam

Defending the company against influences of third

Exchanges N.V., Amsterdam, have been fully met.

parties that could impair editorial independence, as well as the principles underlying editorial policy concerning news

Managing Board of

publications of enterprises within the group.

N.V. Holdingmaatschappij De Telegraaf

The foundation seeks to achieve this goal by acquiring

Board of Stichting

preference shares in the company and by exercising the

Preferente Aandelen De Telegraaf

rights attached to these shares. In doing so, the foundation takes into account the purpose for which preference shares

Amsterdam, March 2004.

may be issued.

This purpose does not include the sale, encumbrance or any other disposal of shares except in case of: Sale to the company itself or to a company associated with it within the group and designated by the company. Collaboration in the repayment on and the cancellation of shares.

The right to issue preference shares of N.V. Holdingmaatschappij De Telegraaf has been granted by Stichting Beheer van prioriteitsaandelen N.V. Holdingmaatschappij De Telegraaf.

The Board consists of one Chairman and four members. Composition of the Board as of 31 December 2003: G.G. Witsen Elias (Chairman), S.E. de Jong, A. den Bandt, E.F.M. Kok and A.J. van Puijenbroek.

61

OTHER

D ATA

KEY FIGURES AS OF BALANCE SHEET DATE Shareholders’ equity x 1 1,000

2003

2002

2001

2000

1999

1998

428,333

454,079

464,761

500,057

471,529

430,079

64.5%

62.5%

60.6%

61.6%

63.2%

65.3%

1.06:1

0.98 : 1

0.72 : 1

0.70 : 1

1.44 : 1

1.55 : 1

1.81:1

1.67 : 1

1.54 : 1

1.60 : 1

1.72 : 1

1.88 : 1

683,556

704,462

822,220

811,147

721,335

689,916

62,172

33,059

74,992

141,486

102,357

119,618

–25,765

– 4,913

– 29,510

48,452

64,794

65,877

– 3.8%

– 0.7%

– 3.6%

6.0%

9.0%

9.5%

3.5%

3.1%

1.2%

9.9%

12.3%

12.8%

Shareholders’ equity as a percentage of total assets

Current assets: short term liabilities

Shareholders’ equity: borrowed capita

Net turnover x 1 1,000 Cash flow from operational activities x 1 1,000 Net profit x 1 1,000

Net profit as a percentage of net turnover

Operating profit as a percentage of net turnover

Average net turnover per employee (FTE)

153,298

150,205

151,561

156,690

153,922

151,018

Work force at year-end (FTE)

4,357

4,553

5,393

5,457

4,756

4,619

Return on shareholders’ equity

– 6.0%

–1.1%

– 6.4%

9.7%

13.7%

15.3%

p.m.

p.m.

p.m.

41.3%

36.0%

35.4%

Shareholders’ equity

8.16

8.65

8.85

9.52

8.98

8.19

Cash flow from operational activities

1.18

0.63

1.43

2.70

1.95

2.28

– 0.49

– 0.09

– 0.56

0.92

1.23

1.26

p.m.

0.11

0.11

0.38

0.44

0.44

Price: low

13.00

13.00

14.00

20.80

16.88

17.47

Price: high

19.00

24.47

22.90

37.00

24.69

23.82

Closing rate of exchange as per 31 December

17.99

15.44

17.09

21.60

22.00

22.91

Pay-out ratio

Per share of 1 0.25 par value (rounded off to full eurocents)

Net result Dividend

* Till 1994 no information is available. As a result the cash flow from operational activities is not stated this year. 62

OTHER

1997

1996

1995

1994

386,903

348,299

358,095

327,813

65.7%

65.9%

70.3%

69.1%

1.48 : 1

1.58 : 1

2.25 : 1

1.87 : 1

1.92 : 1

1.93 : 1

2.37 : 1

2.23 : 1

616,122

582,303

522,530

495,793

124,093

99,129

79,295

56,573

38,391

45,973

D ATA

NUMBER OF EMPLOYEES IN RELATION TO TURNOVER

p.m. * 41,487 Index 1999=100

114 116

112 110 102

9.2%

6.6%

8.8%

8.4%

12.8%

11.2%

11.8%

11.3%

1999

141,625

141,035

127,966

120,932

4,384

4,125

4,075

4,091

14.6%

11.0%

12.8%

12.7%

35.4%

42.2%

35.0%

35.9%

2000

Turnover

98

100 98

98

2001

95

2002

Av. number of employees

Turnover per employee

811 822

704

7.37

6.63

6.82

6.24

2.36

1.89

1.51

p.m. *

1.08

0.73

0.88

0.79

0.38

0.31

0.31

0.29

16.34

12.84

9.76

8.55

22.01

19.24

13.95

11.37

17.33

16.51

12.82

11.34

149

1999

94

80

83

2001

2002

2003

Turnover

63

684

141 2000

100

2003

MOVEMENTS EBITDA IN RELATION TO TURNOVER x 1 1 million

722

95

EBITDA

MANAGEMENT SUBSIDIARIES JANUARY 2004 TELEGRAAF MEDIA MANAGEMENT B.V.

DE TELEGRAAF TIJDSCHRIFTEN GROEP B.V.

Exploitatiemaatschappij

DATAWIRE B.V.

G+E Vastgoed B.V.

W. Kwak

N.V. Holdingmaatschappij

E.T. van den Brakel

HDC B.V.

F.T.M. Philippo

De Telegraaf

R. Mackloet

B.V. BELEGGINGSMAATSCHAPPIJ VOORBURGWAL F.Th.J. Arp

TELEGRAAF FINANCE B.V.

TTG Sverige AB

MEDIA GROEP LIMBURG B.V. (MGL B.V.)

F. Th. J. Arp

mrs K. Neld

J.H. Boermann

W.O. Kok

UITGEVERSMAATSCHAPPIJ HOLLANDSE HUIS-AAN-HUISDE TELEGRAAF B.V. (UMT B.V.) BLADEN COMBINATIE B.V. A.J.M. Boerma (HHC B.V.) Th.J.C. Trimbach

TELEGRAAF DRUKKERIJ GROEP B.V. R. van der Plasse

B.V. Drukkerij Noordholland

J. Olde Kalter

Limburgs Dagblad B.V.

A.J. Swartjes

F. Blok

Uitgeversmaatschappij

B.V. AGENTENADMINISTRATIEKANTOOR ’T GOOI

B.V. Uitgeverij De Echo

De Limburger B.V.

A.J. Swartjes

HHC B.V.

B. Brouwers

R.D. Keller

P.C.J. Tuijnman F. Volmer

Uitgeversmaatschappij

TELEGRAAF EVENTS B.V.

F.H.M. Nijpels Limburgse Dagbladen Uitgeverij Van Groenigen B.V.

Combinatie B.V.

HHC B.V.

MGL B.V.

T. Dijkema

B.V. Reclame ’t Gooi

W.P. Delput

B.V. Rotatiedrukkerij

HHC B.V.

J.J.M. van der Veen

Voorburgwal

J.B. van Dijk

R. van der Plasse

H.F.F. Schaeffer

Telegraaf Distri B.V. F.Th.J. Arp

Grafisch Bedrijf Media Groep

B.V. Noorderpers

W.P. Delput

Limburg B.V. (Nieuwsdruk Limburg)

HHC B.V.

J.J.M. van der Veen

H.J.M.M. Eijkenboom

J.H.H. Nijpels Regio Distri B.V. F.Th.J. Arp

TELEGRAAF MEDIA ICT B.V.

HOLLANDSE DAGBLADCOMBINATIE B.V. (HDC B.V.)

J. J. W. Janssen

P. van der Chijs

J.J.M. van der Veen

W.P. Delput

B.M. Essenberg

BASISMEDIA B.V. J.H.R. Eijkelenkamp

HDC Media B.V.

UITGEVERSMAATSCHAPPIJ DE TROMPETTER B.V.

HDC B.V.

A.C.P. Peters

B.M. Essenberg P. van der Chijs

TELEGRAAF TELEMOL B.V. W.O. Kok

DISTRIQ B.V.

J.R.Talsma

F. Th. J. Arp

De Kempen Pers B.V. A.C.P. Peters

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