January 11, 2018 | Author: Anonymous | Category: N/A
2011 | READERSHIp pROFILE
preferred consumers Reach more than
quality in quantity,
1.5ofmillion readers
in quebec’s major markets
readers adults 18+
weekday
saturday
sunday
cume 6/7
LA PRESSE
(Montreal)
395,600
567,900
—
810,100
LE SOLEIL
(Quebec)
148,900
205,000
147,900
277,900
LE NOUVELLISTE (Trois-Rivieres)
54,400
58,900
—
80,100
LE DROIT
94,400
91,000
—
163,700
(Ottawa-Gatineau)
LA TRIBUNE
(Sherbrooke)
45,400
57,100
—
81,000
LE QUOTIDIEN
(Saguenay)
54,000
48,300
51,800
85,100
26,700
28, 700
—
40,200
819,400
1,056,900
199,700
1,538,100
LA VOIX DE L’EST (Granby) GESCA
Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+
TARGET preferred CONSUMERS! men women 25-54 Home owners managers & professionals university graduates+ HouseHold income $75,000+ HouseHold income $100,000+ HouseHolds witH cHildren
average 7 markets
gesca weekday
gesca saturday
49 % 51 % 56 % 66 % 16 % 33 % 38 % 22 % 33 %
52 % 48 % 47 % 77 % 18 % 44 % 46 % 30 % 30 %
50 % 50 % 50 % 75 % 20 % 45 % 44 % 26 % 30 %
interpretation: 30% of GESCA newspapers readers have household income of $100,000 or more. In comparison, 22% of the seven markets population have household income greater than $100,000. Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+
le nouvelliste
le quotidien la voiX de l’est
la presse
progrÈs-dimancHe
le droit le soleil
la tribune
longueuil trois-riviÈres
montrÉal
quÉbec
laval Hull
saguenay ottawa
sHawinigan
lÉvis LÉVIS
granby sHerbrooke
GESCA NEWSPAPERS READERS Have a greater buying power average HouseHold income $78,746
gesca weekday readers:
$76,824
gesca saturday readers:
$69,853
average 7 markets:
13%
above average of the seven (7) markets.
Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+
GESCA NETWORK, A PRESENCE IN quebec’s major urban centres total circulation
weekday
saturday
sunday
GESCA
435,879
536,846
121,005
SUBSCRIBERS
361,780
402,635
98,014
83 %
75 %
81 %
% SUBSCRIBERS
average circulation LA PRESSE
202,863
266,569
—
LE SOLEIL
78,740
102,800
84,178
LE NOUVELLISTE
43,283
48,105
—
LE DROIT
35,922
38,451
—
LA TRIBUNE
32,873
35,825
—
LE QUOTIDIEN
27,305
28,472
36,827
LA VOIX DE L’EST
14,893
16,624
—
Source: ABC, Audit Report, 12 months, ending March 31st, 2010.
tHe 7 gesca dailies zero in on local issues and deliver news tHat’s relevant to tHeir readers.
for more information: publicite.gesca.ca contact us today: 514-285-7000 |
[email protected]
